Latest Stories

Most recently published stories in Proof.

Did You Know That In Germany You Can Buy And Drink Beer From The Age Of Sixteen?
I am now forty seven years old and I drink alcohol perhaps twice a month. Sometimes I do not drink at all for weeks. But I bought my first beer when I was sixteen and drank a lot in my youth.
By René Junge4 years ago in Proof
Why Natural Wine Should Be Your Drink of Choice
What do natural wine and punk music have in common? They both fought against the norm. Whilst the late 70s era of overly technical prog-rock was being viscerally assaulted by the raw energy of punk, a group of 4 rebellious winemaker friends in Beaujolais, France were raging against the machine in their own way.
By Sam Dixon Brown4 years ago in Proof
How Alcohol is Effecting Your Brain
For many, effects on the brain resulting from alcohol might be dizziness, slurred speech, or impaired memory in the short-term. However, these symptoms can affect them in the long-term. The brain, which is the most delicate organ in the human body and throughout one’s lifetime, goes through five different stages both physically and mentally. While this organ physically continues to grow until age 11 for girls and 14 for boys, it continues to mature mentally (and emotionally) until mid to late 20’s. The prefrontal cortex of the brain plays a major role during this stage of life regarding decision-making, especially regarding alcohol. More specifically, this body part is responsible for planning, prioritizing, and controlling impulses, according to the National Institute of Mental Health. If making responsible choices, one can allow these functions to consume alcohol while living a healthy life.
By Jen4 years ago in Proof
The Celebrities that are Behind Some of our Favorite Alcohol Brands
From makeup bags to designer clothes, today’s society has an obsession with any social media trend. Celebrities use these trends to often develop new brands they know their fans will love before it even hits the shelves. While products from celebrities, like Jay-Z’s collection of joggers and snapbacks or Kylie Jenner’s newest makeup products, have increased, the world of beer, wine, and spirits is also becoming more popular each day with celebrities. Here’s a list of six influential celebrities, who have created their own twist on some of our already favorite adult beverages.
By Jen4 years ago in Proof
Multi-Billion Dollar Hangover Market: Showing No Signs of Slowing Down
Less than a decade ago, the discussion of hangover products was not a popular topic. One of the best-known go-to hangover remedies was an electrolyte solution brand targeted to help dehydrated children. Now worth almost $2 billion in 2021, the hangover cure market is expected to reach a whopping $4.67 billion by 2028, according to a new report by Grand View Research, Inc. Hangover products no longer serve just one solution anymore. With the wellness market expanding, many companies are instead integrating other health aspects into their hydration or hangover products to give consumers a multifunctional type of beverage.
By Jen4 years ago in Proof
Why Marketing “Healthier” Wines to Consumers is a Hit Today
Ah, the consumer product that is an oxymoron! They seem to keep popping up in the product categories that are considered to be - overall - unhealthy and even vices. Who can forget the “safe cigarette”...
By David Wyld4 years ago in Proof
What Total Wine & More Can Teach All of Us about the Power of a Great Idea
I had my first Total Wine & More experience late on a rainy evening at the end of a long workday followed by a middle aged, married life escape - a shopping/fast food dinner trip to a neighboring larger town about 20 miles from us. We had to go to Covington, Louisiana as we had an exchange to make at a big box retailer there, and after a long day, a “fancy” dinner out at Chick-fil-A or Five Guys seemed like a well-deserved treat for my wife and I.
By David Wyld4 years ago in Proof
The 7 Best Cozy Cocktails for Fall
Summertime was about keeping cool in the sticky heat by throwing back a few cold ones. Some are lucky enough to have year-round sunshine and warm weather, but others are already being hit with the crisp breeze and falling leaves. With the fall season among us, we’re resorting back to the fall basics: leggings, beanies and EVERYTHING pumpkin spice. For the next several months, many of us will be in hibernation, cozying up by the fireplace while drinking our favorite fall cocktails. From spiked pumpkin to pomegranate ginger and cranberry apple mimosas, these drinks are keeping us warm during the fall festivity.
By Jen4 years ago in Proof
The Type of Alcohol you Drink is Partially to Blame for Your Hangover
Some blame the sugar in fancy cocktails; others blame the bubbles in the champagne. More often than not, we’ve blamed it on tequila for our forgotten moments and feeling like death the next day. This has us swearing the drink off for good (or so we thought). But what is truly giving us those dreadful hangovers, and why do they only happen with certain alcohols?
By Jen4 years ago in Proof
Wine Subscriptions You're Missing out On
What seems like only a few years ago, consumers would buy their alcohol from grocery or liquor stores. Now, it seems as though subscription services (more than we’d like to admit) have changed our everyday lives, broadened our educational horizons, or just flat out emptied our bank accounts. The good news is that these subscriptions can account for every hobby, indulgence, or miscellaneous activity. Whether it’s grocery shopping, meal deliveries, or non-essential 'necessities' to through the endless pandemic, just about everyone has proved that joining a subscription does in fact make their life a little bit easier.
By Jen4 years ago in Proof
Drinklyte's Study Shows Competition in Hangover Prevention
Whether we’re enjoying one glass of wine after a long day of work or drinking our weight in jello shots at the bar with our friends, most of us have experienced the awful symptoms of a hangover. According to a study done by the University of Missouri-Columbia, researchers found that out of “1,230 college students, the most common hangover symptoms were feeling extremely thirsty or dehydrated, feeling more tired than usual, headache, nausea, and vomiting. Luckily, the rise of hydration products has been on the rise in the last few years and making its way into consumers’ hands. Drinklyte has been one of the newest hydration products on the market this last year, making its way through Liquid I.V., Cheers Health, and other popular competitors. Its advantage? A formula created not only for those who like to drink alcohol but specifically made to safely rehydrate our body’s after a night of drinking during chronic dehydration.
By Jen4 years ago in Proof
3 Alcohol Trends Shaping the Market for Summer
As summer is approaching and cities are beginning to reopen, people are making their way outdoors where the sunshine is beaming and a warm breeze is blowing. Traveling and resuming other “pre-pandemic” activities are becoming more common. This is the season for outdoor concerts, camping, BBQs, and relaxing on a boat with our favorite people. Life doesn’t get much better than this. The only thing that could top it off? An ice-cold drink. While some trends, such as ready-to-drink (RTD) beverages and seltzers, are sticking around, some companies are stepping up their game and making a big splash in the industry just in time for summer.
By Jen4 years ago in Proof