Latest Stories

Most recently published stories in Proof.

Symptoms, Signs and Prevention-The Influence of Alcohol Poisoning
In 2020, the national average of alcoholic beverages consumed in the U.S. was 17 drinks per week. People love celebrating with alcohol whether it's a special occasion, event, or even sometimes just after a long work week. There’s a fine line between relaxing and having a good time and going overboard, potentially putting your health (or life) at risk with alcohol poisoning. That is why it is important to be aware of the dangers of this, and take the right precautions when drinking alcohol. Alcohol poisoning (A.P.) occurs when an extensive amount of alcohol in our bloodstream, so much so that areas of our brain begin to shut down, including our breathing, heart rate, and temperature control.
By Jen4 years ago in Proof
How Do Social Media Algorithms Work?
Social media algorithms have always been a big part of digital marketing and they will continue to evolve in the near future. For social media marketers, this could mean adopting some major changes in order to reach a wider audience. On the upside, adapting to these social media algorithms is not rocket science.
By Steven Mckanzie4 years ago in Proof
Consumers are in Denial with the Lack of Nutrition Labels on Alcoholic Beverages
Health-conscious consumers have been looking at product labels for years, attempting to avoid sugar, carbohydrates, fats, and high-calorie foods at all costs. While this is nothing new for society, the hype of ‘healthy drinking’ is making its way to alcoholic beverages. While we may still see the occasional keg stand and shotgunning of beers, it seems that millennials have healthier alcoholic beverages in hand and are turning the market when it comes to choosing a better-for-you alternative.
By Jen4 years ago in Proof
Dehydrated After Drinking? This Simple Solution is a Game-Changer
75 Percent of Americans are chronically dehydrated on any given day. Imagine already being dehydrated, and then going out for a night of drinking. Who needs water when they have booze, right? Wrong. This is only adding to the problem, and being severely dehydrated is not only extremely dangerous but can have negative effects on your skin health, hair health, fitness performance and overall health. We’ve all had the same hangover symptoms: nausea, headache, dry mouth, even fatigue. If we thought about the symptoms of dehydration, our list would come out looking just about identical to these symptoms. One very simple yet effective solution to all of this: ORS.
By Jen4 years ago in Proof
The Hype of ‘Hangover IV Lounges’- Are they worth it?
It’s no secret that most of us like to enjoy a few drinks during the week, as a way to unwind. Sometimes we get a little carried away and before we realize it, we’re throwing shots back like it’s our 21 run all over again. The next thing we know, we’re waking up with a pounding headache, cottonmouth, and worst of all, regret. We’ve tried the water chasers, carb-loaded breakfast and popping pills before bed, but none of these do much to make a difference. What if we could walk around with an IV all day long? Or better yet, have one come to us and in 30-60 minutes, feel as though last night never happened?
By Jen4 years ago in Proof
Top 5 Cleanest Cocktail Mixers
As the stress from social distancing, homeschooling and attempts of normalcy take their toll, adults are looking for ways to take the edge off and relax at the end of the day. The pandemic has changed the way that we shop, socialize, entertain, and the types of food and beverages that we consume. At the beginning of lockdown in 2020, alcohol sales skyrocketed and seeing these first few months of 2021, there’s no sign of slowing down for this industry. Consumers have turned into DIY bartenders, creating their own cocktails at home (which isn't always easy). While there may be challenges in creating indulgent beverages on our own, there are several clean mixers on the market that will have you wanting to make cocktails every night - without the guilt.
By Jen4 years ago in Proof
Myth-Busting The Top 5 Hangover Cure Myths
Hangovers suck. Last night, you had the time of your life. This morning, you’re wondering why you ever drank in the first place. The nausea, pounding headache, and shaking is too overwhelming to think about anything else. Which remedies ease the dreaded symptoms and which are just a misconception?
By Jen4 years ago in Proof
Healthy Cocktail Tips to Keep your Waistline in Check This Year
With the new year settling in, millions of us are writing out our list of resolutions that we swear we'll stick to. And the top of everyone’s list? Eat better, exercise more. Many of us feel committed to eating less processed foods, going to the gym everyday and eliminating alcohol (dry January, anyone?). And as if eating better and gym-ing everyday wasn’t hard enough - ditching cocktails this January is a BIG ask.
By Jen4 years ago in Proof
Have People's Perceptions of Non-Alcoholic Drinks Changed?
With an increasing number of people swapping their pints for a non-alcoholic one, the sale of non-alcoholic beer grew by 58 per cent between 2019 and 2020. As for alcohol, Beck’s reported a year-on-year decline in sales by 26 per cent in 2019, along with Carlsberg Pilsner declining by 11 per cent. So, why is the UK opting for a soft drink over a sore head? Here, we discuss how and why people’s perceptions of non-alcoholic drinks are changing. We also explore how brands are innovating their product line to satisfy consumer demand.
By Rachel Gray4 years ago in Proof
Five Easy Mocktail Recipes
When I stopped drinking halfway through my junior year of college, I was worried about how I would sustain my social life in a world that seemed to revolve around drinking culture. None of my friends at that point were sober, and suddenly I was thrust into a world where I was the only one standing awkwardly at the end of a dance floor, overthinking every interaction. Frat parties and nights at the club with wasted friends became tedious, until I began to find new things to appreciate.
By Katie Alafdal4 years ago in Proof
How Dinner Dates And Lunch Meetings Can Tell You Everything About Someone
My grandmother was a waitress her entire life. Janet was her name, but I called her Nanie (pronounced Nan-EE). Later as an adult I realized that when I referred to my Nanie while telling friends and acquaintances stories, they thought I had a paid for nanny.
By Jessica Bugg4 years ago in Proof
7 SEO tools to achieve your desired blog traffic
As a digital marketer, you might be familiar with the term SEO. Search Engine Optimization is an imperative tool to better your blog and website rankings, if not implied properly your website might get lost in the pool of millions of websites. In the layman’s language SEO makes your blog more noticeable to both search engines and the audience. The easier it is to find your blog, the higher traffic it will generate. By optimizing your website well you will be able to convert your potential customers into the actual ones. Getting noticed digitally is not an easy task, but if you apply the right strategies and use the right tools, you can achieve your desired results. There is end number of SEO tools available on the internet, but only some of them are trustworthy, make your work easier, and give effective results. To find such SEO tools look no further, the list below will inform you about the SEO tools worth using for your website.
By Petra Wagner4 years ago in Proof