The Most Popular Influencers on Social Media 2022
Top 5 Influencers
Who will be Instagram's biggest influence in 2022? We ranked the largest non-celebrity Instagram accounts in terms of followers.
We decided to limit this ranking to "real" influencers. H. Celebrities (actors, singers, reality check stars, etc.) and other public figures (politicians, famous athletes, other celebrities) did not need social media to gain fame).
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Also, it does not include luxury brands such as Chanel, travel brands such as NatGeo, or famous brands such as the famous football clubs that are included throughout Instagram's top accounts. So I wanted to see who was the influencer with the most followers on Instagram. An influencer whose main activity is social media and has created an online digital community where brands can collaborate.
Don't hesitate to subscribe to the Influence4You influencer detection platform to find regularly updated stats and numbers (number of followers and their changes), as well as prominent influencer stats and numbers. For example, you can filter your search by relevant criteria or sectors such as cooking, lifestyle, sports, or travel. In this way, you can optimize your Instagram marketing campaigns to reach your goals such as brand awareness, lead acquisition, sales, and traffic.
Take a look at Instagram's Top 10 Influencer Rankings without any further effort.
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1.whinderssonnunes
52.7 million followers
Windersson Nunes is a Brazilian comedian who started making comedy videos as YouTuber in 2013. Three years later, his channel became the most subscriber to Brazil. With 52.7 million followers, he is currently ranked as the 64th most popular Instagram account overall among famous actors, singers and other celebrities and brands, and in our ranking. It is the first place. His YouTube channel is also included in the top rankings of the most popular YouTube channels to date.
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2. Hudabeauty
46.8M followers
Makeup artist and blogger Huda Kattan is second on the 46.8 million followers list and 73rd on Instagram. A true entrepreneur, she is now head of the beauty empire, Huda Beauty, as she used her success to launch her own cosmetic line. She also has more than 2 million followers on her more personal channel, Huda, and nearly 7 million followers on the huda beauty shop. She often introduces other little cosmetological influencers to show off her talent and also boost her own side.
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3. Lele Pons
44 million followers
Eleanora Pons, or Lele Pons, is a Venezuelan-American celebrity who started his career on social media. As an influencer, actress, singer and model, she became famous for the now obsolete Vine and became the first "Viner" to complete a billion loops before being closed in 2016. Since then, she has focused on creating comedy content on YouTube, gaining over 17 million subscribers. She is a brand ambassador for Tarte Cosmetics, working with many brands, singing and modeling.
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4. nusr_et
35.6 million followers
This chef was talked about in #saltbea. Nusret is the most popular culinary influential person to date. If you didn't live in a cave, you won't miss his famous hand gesture for salting food!
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5. Dan Bilzerian
32.4 million followers
Dan Bilzerian is an entrepreneur and poker enthusiast known for sharing his extravagant experience. Yachts, parties, jets, friends, his fascinating and controversial lifestyle is very popular on social media.
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