David Wyld
Bio
Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Stories (303)
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Amazon Is Out-Amazoning Amazon
Since DARPA (the U.S. military's Defense Advanced Research Projects Agency) laid the foundation for the Internet and Sir Tim Berners-Lee invented the World Wide Web (no, Al Gore had nothing whatsoever to do with it!), one thing has been a constant as the online world has evolved: What you think is likely to happen is not what actually happens. In instance after instance in the now decades-long history of the Internet, the so-called "experts" and futurists—with the accuracy that makes futurism a field that literally anyone can be an authority in—have been consistently wrong in anticipating how the Web would develop and who the winners and the losers might be because of that.
By David Wyld6 years ago in Journal
Bricks Versus Clicks or Bricks and Clicks
Now two decades ago, in a Fortune article aptly titled" "E or Be Eaten," Stewart Alsop wrote: "The 'e' in e-business will soon be irrelevant... businesses will make 'e' such a core part of their business that the difference between 'e' and everything else will be nonexistent. Or they won't be businesses any more."
By David Wyld7 years ago in Journal
The Library Is Changing at the Speed of Google
The university library. For those of us of a certain age, many, many an hour was spent there. When we walked uphill through the snow - bothways, of course - to do research, there was simply no alternative. The university library was the place to be. It was where all research started. When you needed to do research, the library - not the World Wide Web - was your source of all information. Yes, it was also a social place and a study space, but more than anything else, the purpose of the library was clear: It had "the stuff" you needed to research anything - and there really was no alternative!
By David Wyld7 years ago in Education
The Tech Yield Curve Inversion
We hear a great deal today about the "yield curve inversion"... and yes, it is a big deal! Why the yield curve inverting is such a "big deal" is the fact that historically (well, just since the end of the Civil War to present day, according to researchers), this occurrence has signaled that a recession was at hand. However, since the "dismal science" of economics is not exactly known for the precision and exactness over time, there is a debate ongoing as to whether this time, the inverting of the yield curve will be different, and not mark the end of the decade-long economic expansion.
By David Wyld7 years ago in 01
In Praise of the Greatest Ad in the History of Women's Sports
“We don’t have balls. But we know how to use them.” Every once in a while, an advertisement just captures a moment in time perfectly. You simply have to tip your hat—so to speak —in admiration of these ads. Many of these ads become iconic in their own right, becoming more remembered than the people in them or the companies behind them. Now that's really not the aim of advertising, but....
By David Wyld7 years ago in Unbalanced
Does Fairlife Have a Future Life?
This was one of those stories that just made you watch—even when you didn't want to. Unfortunately, it involves animal cruelty—of the worst kind. And yes, it involves a brand that had been rocketing to prominence over the past few years—a brand that has a wholesome image and was based on "doing things right." To put it academically, this was what we might rightly call an "uh-oh!" situation!
By David Wyld7 years ago in Journal
It’s Above Me Now!
We can talk for days and hours - and yes even weeks and months - about "doing the right thing" when it comes to managing diversity in various settings. But will it pay off in "doing the right thing" when it counts (and of course, when the smartphone is videoing the encounter!)?
By David Wyld7 years ago in Journal
Part 2: Would You Like A Fight With That?
In the first installment of this two-part article series ("Part 1: Would You Like A Fight With That?"), we examined how threats of violence—and actual violence—at the some 14,000 McDonald's restaurants all across the United States has now come to the forefront of public attention. While we may have all witnessed our fellow humans behaving badly anywhere two or more people are gathered these days, take one look at your Facebook or Twitter feed, and you are very likely to see a video of McDonald's customers, workers, managers, or a combination thereof arguing or fighting somewhere in America.
By David Wyld7 years ago in Feast
Part 1: Would You Like A Fight With That?
Introduction Unfortunately, unless you have been living as a modern day, technology-enabled shut-in, having every meal you eat that is prepared outside your home delivered to your door by Uber Eats or Grubhub, we have all seen it happen at one time or another. Whether the setting be fast-food or fancy, dining in, or driving through, we have all witnessed behaviors that, shall we say, at least—"back in my day," says the AARP-card carrier here—gotten you sent to the principal's office. We have seen it on the part of customers behaving badly—with one another, or with restaurant workers, or sometimes, a combination of all. We have seen workers arguing with each other, or with their managers. We have heard the yelling. We have seen the confrontations. We have witnessed the threats. And yes, sometimes we have even seen the punches—or drinks as the case may be—thrown.
By David Wyld7 years ago in Feast
Part 2: What It Takes to Stay Close to the Customer Today
In the first part of this article (Part 1: What It Takes to Stay Close to the Customer Today), we looked at the idea that you can—and must—stay close to your customer today. As we demonstrated, this idea has become nothing less than a core concept of modern marketing strategy. In the noisy world in which live, work, and yes, attempt to market products and services, companies are realizing that it is not enough just to be following the prescription laid out almost four decades ago now by Tom Peters and Robert H. Waterman, Jr. in their best-selling classic,In Search of Excellence to be close the customer. Today, the pressure is on for companies to get even closer to their customers.
By David Wyld7 years ago in Journal
Part 1: What It Takes to Stay Close to the Customer Today
No doubt, Tom Peters has been the most influential author on my career as a strategic management consultant and professor. His breakout book was entitledIn Search of Excellence. It was first published in 1982, way back in the days before there was an Amazon and before every physical bookstore had rows and rows of business books by the likes of John Maxwell, Steven Covey, and a whole slew of management and financial gurus.
By David Wyld7 years ago in Journal
