tokens
A beginner's guide to digital tokens; get educated on the function of and differences between currency tokens, asset tokens, equity tokens and beyond.
Token Development Explained: How to Build and Launch a Blockchain-Based Token
In the ever-evolving world of blockchain, token development stands at the core of many transformative projects. From decentralized finance (DeFi) platforms and NFT ecosystems to tokenized real-world assets and DAOs, blockchain-based tokens are the digital representations of value that drive innovation. Whether you're an entrepreneur looking to tokenize a new idea, or a business seeking to expand into Web3, understanding how tokens are developed and launched is essential.
By Lily Arthur6 months ago in The Chain
How Do Solana Token Development Services Work from Start to Finish?
In the ever-evolving world of blockchain, Solana has carved out a significant niche thanks to its lightning-fast speeds, ultra-low transaction fees, and scalable architecture. As a result, developers and entrepreneurs are increasingly turning to Solana token development services to create efficient, future-ready crypto tokens for DeFi, gaming, NFTs, RWAs, and beyond.
By Glenn Phillips6 months ago in The Chain
How to Build Authentic Crypto Influencer Marketing Campaigns with Transparency
The crypto industry has grown at a breakneck pace, but not without its fair share of skepticism. With constant market volatility, scams, rug pulls, and overhyped tokens, audiences are more cautious than ever. Amid this landscape, influencer marketing has emerged as a powerful tool to reach and engage niche communities. However, if not done right, it can backfire—damaging brand credibility and alienating potential users.
By Lily Arthur6 months ago in The Chain
How to Launch a Tokenization Business Using a White Label Platform
In the evolving world of digital assets, tokenization is revolutionizing how we perceive ownership and value exchange. Whether it’s real estate, art, intellectual property, or commodities, businesses are increasingly converting physical and digital assets into blockchain-based tokens to improve liquidity, transparency, and global reach.
By Raquel Valentina6 months ago in The Chain
What Does It Take to Build a High-Performance Token on Solana?
As the crypto ecosystem matures and scales for global adoption, performance becomes a defining characteristic of successful tokens. In this high-speed, high-stakes landscape, Solana stands out for its blazing-fast throughput, minimal transaction costs, and developer-friendly architecture. But building a token that not only launches on Solana but thrives in terms of performance, scalability, and user adoption requires more than just deploying smart contracts. It demands strategic design, robust engineering, compliance foresight, and a clear utility roadmap.
By Glenn Phillips6 months ago in The Chain
The Role of Cryptocurrency in Fashion Tech: From Payments to Digital Ownership
Fashion and technology have always influenced each other — from advanced textiles to AI-generated designs. But in recent years, cryptocurrency and blockchain technology have emerged as game-changers in the fashion industry. As consumer behavior shifts towards digital-native experiences, fashion tech is embracing decentralized finance, NFTs, and crypto payments to offer innovation at every stage — from how consumers pay to how they own and interact with fashion.
By Lily Arthur6 months ago in The Chain
Why Every Web3 Project Needs a Discord Marketing Strategy in 2025
As the decentralized internet continues to evolve, Web3 projects face unique challenges and opportunities when it comes to community building, brand positioning, and user engagement. In 2025, one platform stands out as an essential pillar for successful project growth and sustained engagement: Discord.
By Glenn Phillips6 months ago in The Chain
How to Launch Utility Tokens That Actually Drive Ecosystem Growth
Utility tokens are no longer a novelty in the blockchain world—they are essential instruments that fuel decentralized applications, incentivize user participation, and align stakeholder interests in a digital economy. But as token ecosystems mature and the market grows more discerning, simply launching a utility token isn’t enough. For a utility token to truly succeed and sustain long-term value, it must be designed and launched with a deep understanding of how it contributes to ecosystem growth.
By Glenn Phillips6 months ago in The Chain
The Rise of Farming-Based Telegram Games
Telegram’s Mini App ecosystem has been growing rapidly, offering users lightweight games and tools without leaving the chat interface. One of the most intriguing examples of this trend is TAPX - a farming-based game that combines gamified engagement with crypto-based incentives. While the platform does offer financial rewards and daily bonuses, it's important to take a closer look at how the game works, what users are doing to earn coins, and whether it lives up to the current buzz around Web3-style Telegram games.
By Susan Scava6 months ago in The Chain
Top Reasons to Choose Solana for Your Next Token Development Project
The blockchain landscape is rapidly evolving, and with it, the demand for faster, scalable, and low-cost infrastructure for token development is surging. Among the many networks vying for dominance, Solana has emerged as a compelling choice for developers and entrepreneurs looking to launch tokens that can scale to millions of users without compromising on performance or cost.
By Glenn Phillips6 months ago in The Chain
The Tokenization Revolution: Turning Real World Assets into Digital Investment Opportunities
In the digital age, the way we own, trade, and invest in assets is undergoing a dramatic transformation. One of the most promising innovations driving this change is the tokenization of real-world assets (RWAs). By leveraging blockchain technology, tokenization enables individuals and institutions to fractionalize ownership of physical assets—such as real estate, artwork, commodities, and collectibles—unlocking new levels of accessibility, liquidity, and efficiency.
By Lily Arthur6 months ago in The Chain
What Happens When You Stop Marketing Your Token?
In the fast-paced and highly competitive world of cryptocurrency and blockchain, marketing is not a luxury—it is a necessity. Whether a project is in its early stages, actively scaling, or approaching maturity, ongoing marketing efforts are vital to maintain visibility, build community, and preserve investor confidence. Yet, some token projects—intentionally or due to budgetary constraints—pause or completely stop marketing, hoping that previous traction will carry the token forward.
By Glenn Phillips6 months ago in The Chain
