celebrities
When a celebrity drinks, their fans drink, too: Top news about celebrities influencing the alcohol world with brand endorsement both professional and recreational.
Aroma in the Glass: Using Essential Oils Safely
When we think of cocktails, we usually focus on taste, texture, and presentation. But there’s another crucial element that’s often overlooked: aroma. Before your first sip, your nose is already forming an opinion. That’s why bartenders often finish drinks with citrus twists, fresh herbs, or fragrant garnishes — they shape your entire sensory experience.
By Aisha Patel7 months ago in Proof
The Rise of Soju Cocktails from Korea
For years, soju has been a staple of Korean dining culture — poured generously at barbecues, shared between friends, and often accompanied by laughter, clinking shot glasses, and late-night karaoke. But lately, this clear, subtle spirit has stepped out of its traditional setting and into the hands of mixologists around the world.
By Ava Mitchell7 months ago in Proof
CBD in Cocktails: Trend or Game-Changer?
CBD (cannabidiol) has surged in popularity, making its way from wellness products into the world of cocktails. Known for its non-psychoactive calming effects, CBD is being added to drinks as bartenders and consumers alike seek novel ways to enhance relaxation and create unique flavor experiences. But is CBD in cocktails just a passing trend riding the wellness wave, or does it truly represent a game-changer for modern mixology?
By Ethan Chen7 months ago in Proof
Spicy Trends: Cocktails with Chili, Wasabi & Horseradish
Spicy cocktails are no longer just a novelty — they’re a full-on movement in the world of mixology. From the smoky burn of chili to the sharp zing of wasabi and the sinus-clearing punch of horseradish, bartenders are embracing heat as a way to add intensity, dimension, and surprise to their drinks. The result? Cocktails that stimulate the palate, elevate familiar recipes, and appeal to adventurous drinkers who crave a bold experience.
By Ava Mitchell7 months ago in Proof
Cocktails on Tap: Why Bars Are Moving to Draft Service
In the world of mixology, where flair and freshness often take center stage, the idea of cocktails on tap might seem counterintuitive. Isn’t craft all about the personalized shake, the precise muddle, the theatrical pour? Surprisingly, more bars — from high-volume nightclubs to high-end lounges — are embracing draft cocktail systems. And they’re doing it not to cut corners, but to elevate quality, efficiency, and guest experience.
By Ava Mitchell7 months ago in Proof
Craft vs. Classic: Why Signature Cocktails Still Matter
it's easy to get swept up in the world of craft cocktails. Bartenders are pushing boundaries with infusions, foams, clarified juices, and molecular techniques — and the results can be stunning. But amid all this innovation, one thing remains true: signature cocktails still matter. Whether it’s a perfectly balanced Old Fashioned or a bartender’s personal twist on a Margarita, the drinks that define a bar or individual still carry power, identity, and purpose.
By Sofia Mertinezz7 months ago in Proof
Festive Cocktails with a Cultural Twist for Every Celebration
Celebrations around the world are steeped in culture — and the drinks that accompany them often carry just as much heritage and meaning as the food or music. Whether you’re honoring your own roots or simply looking to bring something new to the table, festive cocktails with a cultural twist are a delicious way to travel the globe without leaving your home.
By Ava Mitchell7 months ago in Proof
Valentine’s Day Cocktails That Are Better Than Champagne
Champagne might be the traditional go-to for Valentine’s Day, but let’s be honest — it’s a little expected. If you really want to impress your partner (or friends, or even just yourself), skip the flute and serve up something more thoughtful, flavorful, and fun. Whether you're planning a candlelit dinner, a Galentine’s celebration, or a cozy night in, these Valentine’s Day cocktails are a step up from the usual toast.
By Ethan Chen7 months ago in Proof
Cozy Winter Cocktails to Warm You Up
When the temperature drops and snow starts to fall, there’s nothing more comforting than wrapping your hands around a warm mug or sipping a rich, spiced drink by the fire. Winter cocktails are more than just beverages — they’re an experience. Whether you’re relaxing solo on a quiet evening or hosting friends for a holiday gathering, a cozy cocktail can set the perfect tone.
By Sofia Mertinezz7 months ago in Proof
Why Low-Waste Cocktails Are the Future of Bartending
As climate consciousness grows across the food and beverage industry, bartenders are stepping up to create drinks that are not only delicious but environmentally responsible. Enter the low-waste cocktail: a modern movement that transforms kitchen scraps and by-products into flavorful, inventive ingredients behind the bar.
By Sofia Mertinezz7 months ago in Proof
The Easiest 3-Ingredient Cocktails That Still Impress
Think you need a cabinet full of exotic liqueurs and fancy syrups to make a great cocktail? Think again. Some of the most iconic and delicious drinks in the world are made with just three ingredients. These minimalist cocktails are quick to make, easy to remember, and perfect for impressing guests without the stress.
By Ava Mitchell8 months ago in Proof
