celebrities
When a celebrity drinks, their fans drink, too: Top news about celebrities influencing the alcohol world with brand endorsement both professional and recreational.
How Colors in Cocktails Affect Your Perception and Mood
When you think of a cocktail, flavor likely comes first. But what if your brain is already forming expectations before you even take a sip — based on color alone? Color has a powerful psychological effect on our mood, appetite, and even how we think a drink should taste. In mixology, it’s more than just visual flair — it’s part of the emotional recipe.
By Aisha Patel6 months ago in Proof
How to Choose a Cocktail Based on Your Personality
Cocktails are more than just a mix of spirits and flavors — they can be a reflection of who you are. From bold and adventurous to calm and classic, the drink you choose can reveal your personality or even help you express different sides of yourself. Whether you’re out with friends, hosting a cozy night in, or exploring new tastes, matching your cocktail to your personality can make the experience more enjoyable and memorable.
By Aisha Patel6 months ago in Proof
An American Girl’s Marriage with a Pashtoon
Love does not ask for passports, languages, or traditions—it simply happens. This story is about Emma, an American girl from California, who found love where she least expected it: in the heart of the Pashtoon culture of Pakistan.
By aadam khan6 months ago in Proof
How to Host Like a Bartender: At-Home Hospitality Tips from the Pros
There’s something magical about walking into a great bar: the atmosphere is warm, the drinks arrive effortlessly, and somehow, everything just flows. The best bartenders don’t just serve drinks — they create an experience. And the good news? You can bring that same effortless hospitality to your home, whether you’re hosting two friends or twenty.
By Ava Mitchell7 months ago in Proof
The Rise of the “Cocktail Geek”: Hobbyist Mixology Goes Mainstream
Not long ago, mixology was a term reserved for elite bartenders working behind sleek counters in dimly lit speakeasies. The average person might know how to pour a rum and Coke or shake up a basic Margarita, but the real alchemy of cocktails was left to the pros.
By Sofia Mertinezz7 months ago in Proof
Bar Conversations: What Your Bartender Is (and Isn’t) There For
Bars have always been more than just places to drink — they’re social hubs, second living rooms, sometimes even confessionals. And at the center of it all is the bartender: part host, part craftsman, part occasional therapist. But while bartenders are often warm, witty, and open to conversation, it’s important to understand the boundaries of that interaction.
By Ava Mitchell7 months ago in Proof
The Unspoken Rules of Sitting at the Bar
There’s something special about sitting at the bar. It’s intimate, social, and gives you a front-row seat to the craft of cocktail making. But the bar isn’t just another table — it’s a shared space with its own rhythm, culture, and unspoken etiquette. And while bartenders are trained to welcome everyone, those who understand how to be a great bar guest tend to get better service, better drinks, and a more memorable experience.
By Aisha Patel7 months ago in Proof
How Bartenders Create Signature Drinks
Walk into any great bar, and chances are you’ll spot a list of “signature cocktails” — drinks you won’t find anywhere else, crafted specifically to reflect the bartender’s style, the venue’s vibe, or a seasonal theme. But what exactly goes into creating a signature drink? It’s not just a matter of mixing random ingredients and giving it a clever name. It’s a careful process that blends creativity, technique, storytelling, and a deep understanding of flavor.
By Ava Mitchell7 months ago in Proof
Too Sweet? Here’s How to Fix a Cocktail Fast
You’ve crafted a beautiful cocktail: the glass is chilled, the garnish is perfect, and then… the first sip hits like a sugar bomb. We’ve all been there. Whether it’s an over-poured syrup, a too-fruity mixer, or just a misstep in balance, a cocktail that’s too sweet can kill the mood.
By Ethan Chen7 months ago in Proof
How to Build a Flavor Profile from Scratch
When you sip a truly great cocktail, you're not just tasting alcohol — you're experiencing a symphony of flavors that unfold in harmony. Building a flavor profile from scratch is what separates casual mixing from true mixology. It’s where intuition meets intention, and creativity blends with structure.
By Sofia Mertinezz7 months ago in Proof
Gift Ideas: Build Your Own Cocktail Kit
Looking for a gift that’s equal parts personal, practical, and fun? A DIY cocktail kit is the answer. Whether it's for a birthday, housewarming, holiday, or just because, building your own cocktail kit shows intention — and makes the recipient feel like they’ve been handed the keys to a new favorite ritual.
By Aisha Patel7 months ago in Proof
Vegetable-Based Cocktails: From Cucumber to Beetroot
When you think of cocktails, you probably imagine sweet fruits, zesty citrus, or bold spirits. But there's a quiet revolution happening in bars and home kitchens alike: vegetable-based cocktails. From refreshing cucumber-infused gin drinks to earthy beetroot sours, vegetables are stepping into the spotlight — not just as garnishes, but as the main attraction.
By Ethan Chen7 months ago in Proof
