Why You Want Your Business Coach To Be Trained In Psychophysiology

When I began my career in leadership development...

I thought I had figured out the secret ingredient that was missing in the world of business.

I was watching business struggle on so many different fronts.

They were struggling to get their workforce unified.

They were struggling with preparing the next generation.

They were struggling with innovation.

They would be blindsided by problems they should have seen coming miles away.

And the solution seemed simple...

We needed leaders to become better...

We needed more leaders...

We needed to get leaders prepared faster.

Everything appeared to be answered...

Until it wasn't.

There was a problem that I began realizing was far bigger than everyone understood at the time...

And it is why you should want your Business Coach, of whatever type...

Leadership Coach...

Executive Coach...

Entrepreneurship Coach...

Sageship Coach...

To be deeply trained in Psychophysiology.

The problem that I began to realize...

Was that all of the "leadership" problems that I was seeing...

Were all second-order consequences of the real issue.

Our health.

When you begin to look at all of these problems we are seeing in the world of business...

There is one problem that actually provides an explanation for all of the other problems.

Burnout...

Which is impacting over 80% of the workforce today...

And more specifically, Group Burnout.

When we look at what Group Burnout causes...

It can cause direct and immediate decreases in IQ and EQ.

Causes greater confusion...

Make problem-solving and exponential innovation nearly impossible...

Drops our productivity potential to 5% or less...

Makes mistakes far more common, which can lead to negative productivity...

Can spread to others via psychophysiological mechanisms, which makes all of these problems turn into a business's cultural norms.

It also explains...

Why no amount of Leadership Development seems to change these problems.

Back when I began to have this realization...

Before burnout had reached today's extremes...

Leadership Development was a $350 billion industry...

That completely failed 80% of the time...

With "limited" success the remainder.

Why?

When we are moving toward Burnout...

Our ability to learn is also compromised...

We hit our stress thresholds far more quickly...

Causing us to revert to the habits that we have established in our lives as a survival mechanism.

This means that you can "learn" all the leadership techniques and practices that your heart desires...

But you'll fail to embody them...

Enact them...

Or live them...

Because everything from a psychophysiological perspective that would allow you to do that is utterly compromised.

It's not that people do not want to become better leaders...

Or have better businesses...

It is that they physically are unable to change based on their current psychophysiological limitations.

Further...

The reason that most Business Coaching does not work...

Is because the vast majority of business coaches have absolutely no psychophysiological training...

And the few that have some are usually deeply limited to basic psychology and fall into what I call the Brain Trap...

The mistake of believing that everything is determined by the brain, while ignoring the other three Cognition Systems that we have as humans.

The inevitable result of this...

Is that most Business Coaches are very well-intentioned...

Have a good understanding of different aspects of business...

But inevitably fail to help clients get results because they do not really understand the deep psychophysiological aspects of Burnout.

It is not that what they know is wrong...

It is what they do not know that makes it impossible to implement what they do know successfully.

This is why I got certified in different areas of psychophysiology...

Why I became a Board Certified Functional Medicine Practitioner.

So that I could understand the areas of psychophysiology that were holding people back...

So that they could get real results in their work, teams, businesses, and lives.

If you are considering looking for a Business Coach...

Make sure that they understand the underlying causes of the challenges you face.

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