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Entrepreneur Allen Law Wants To Make Wellbeing an Affordable Luxury

Bringing Life-Changing Wellness to Everyone, Not Just the 1%

By Elsie CheungPublished 10 months ago Updated 8 months ago 3 min read

In today’s world, wellbeing is more important than ever. While human lifespan has increased, healthspan – the period of our lives spent in good health – has lagged, creating a chasm, further exacerbated by the rise of chronic diseases and unhealthy lifestyle choices.

For the ultra-rich, there are plenty of cutting-edge wellness and longevity interventions to help extend health span. Some of the pricey longevity treatments such as stem cell therapy, young plasma exchange, and gene therapy – which in some cases can be had at upscale wellness spas and clinics – cost anywhere from tens of thousands to hundreds of thousands of dollars.

But entrepreneur Allen Law believes that wellness and longevity solutions shouldn’t be confined to the top 1% of the population. Instead, he envisions a future where more individuals, irrespective of their economic status, can avail themselves of life-changing wellness solutions that can extend their health span.

A Legacy of Vision and Impact

Raised in Hong Kong, Allen Law was motivated by his late billionaire grandfather, Law Ting Pong. Law Ting Pong was a self-made tycoon who built one of the most influential garment empires in the world. But it was not the business empire that influenced Allen – it was his grandfather's philanthropy.

Following in these steps, Allen Law created a path of his own by building a portfolio of luxury hotels in Asia from a single property whilst aged in his 20’s and 30’s. After turning 40, Allen Law began to wonder if it was all worth it. Working himself to the core, non-stop, to build a hotel empire was also draining Allen's personal health and wellbeing.

This prompted him to redirect his focus to a new mission: to increase the human health span by introducing fitness, wholeness of health and wellness to as many people as he could.

Making Wellness More Accessible

In 2023, Allen co-founded MOVE [REPEAT], a luxury fitness collective of 50 studios across five countries. The brand's rapid expansion, with ambitions to reach 100 studios by 2026, reflects Allen's desire to make world-class fitness programs more accessible, beyond the privileged elite. Some of the brands which make up MOVE [REPEAT] – including Yoga Movement, STRONG Pilates and REVL Training – are centred on creating communities which foster co-operative and socially engaged training and fitness programmes.

But fitness is just one aspect of Allen's broad portfolio of ventures seeking to broaden access to wellbeing services. Allen was drawn to research in the area of lifestyle medicine, a science-driven field that focuses on a preventative approach to healthcare. Having ventured into the longevity field, Allen came to understand that, while the elite has access to treatments for longevity, the rest of the population relies on reactive, pharmaceutical focused healthcare.

"This is a market that is fueled by individuals who can and are willing to spend lavishly on personal health optimisation," Allen goes on. "What about the rest of us? Nobody is writing lifestyle modification as medicine for the masses."

Pioneering Accessible Longevity Solutions

In a bid to bridge this gap, Allen is exploring new ventures that seek to offer "prescribed lifestyles" tailored to the individual. With technology, Allen envisions a future in which people will be able to make long-term changes in terms of diet, sleep, exercise, and stress reduction, all under expert guidance and counsel of longevity and lifestyle experts.

By addressing a marketplace that desires luxury at an affordable price, this model – in Allen's vision – will have the impact of shifting healthcare from a reactive drug-based system to a preventative lifestyle-first system accessible to more people.

Setting the Pace

Beyond his businesses, Allen Law is deeply committed to living the six pillars of lifestyle and longevity medicine. These are: healthy eating, physical exercise, managing stress, sleep, avoidance of harmful substances, and cultivating relationships.

Spending over four years sober, Allen personally understands the power of lifestyle changes. Despite his hectic workload, he squeezes in exercise, from yoga to gymnastics – done with his children – all the way to track & field training. His approach to health isn't theoretical; it's reality that further positions him as an authoritative figure in the industry.

Redefining the Future of Health

Allen's ambition is to provide evidence-based wellness and longevity offerings to a minimum of 50% of the global population. With science, technology, and social mission combined, he is remapping the healthcare landscape – one where healthspan, not merely lifespan, is the ultimate destination.

agingdietfitnesshealthlifestylewellnessself care

About the Creator

Elsie Cheung

I am a Hong Kong born writer living in London and writing about change and disruption in business and in the arts. I am also interested in female leadership and entrepreneurship.

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