The Definitive Guide to Video Marketing for Online Stores

Videos are all the craze in the marketing world! And that’s for good reasons:

• Videos are the most engaging type of content available!
• Social media platforms like Instagram promote them like crazy.

It is a good idea to get into video marketing, and many eCommerce website builders integrate video marketing tools, such as YouTube, Instagram, TikTok, etc. However, it’s not as simple as turning on a camera and posting. You need to learn about each platform and what works best there.

Where Can You Use Video Marketing?

Nowadays, it’s easier than ever to start video marketing for your eCommerce store due to the many different platforms. The four most prominent are:

• YouTube: Youtube is the second most searched website apart from Google. That makes a perfect place to start video marketing.
• TikTok: This is one of the most rapidly growing social media platforms. You can make short 60-second sketches and receive millions of views more quickly than anywhere else.
• Instagram: Apart from Facebook, this is the 2nd most popular social media platform. In there, you can make 60-second videos as well, or 10-minute ones, depending on where you post them.
• Facebook: Facebook is still the king of social platforms and has the most users, totaling 2.91 billion. You could create videos of an unlimited length.

What Content Works on YouTube?

YouTube is the best platform for long-formed content. That’s because there are no restrictions on how long a video can be, and the average YouTube video length is about 11.7 minutes. So what content works best there?

The best content for YouTube is educational videos. For example, you could create videos about how to use your products. However, that doesn’t mean that this is the only thing that works.

You could also create product launch videos, behind-the-scenes videos, and much more.

Video Marketing on TikTok

TikTok is a new platform, and it’s not the best place for all businesses. According to Statista, a considerable 42% of users are between 30 and 49 years old. If you’re targeting young people, you should work on TikTok marketing.

Videos that work best on TikTok are:

• Behind-the-scenes videos: One of the best ways to create content on TikTok is to show what happens behind the scenes at a company. Videos that work on this platform include packaging videos, showing off your large inventory, etc.
• FAQs: In these short videos, you’ll usually answer one question about your company. That’s a great way to engage with your audience and make them interested in your products.
• A Short How-To: While on YouTube, you could take your time with your tutorials; here, that’s a different story. Here you should create short 30-second how-tos that tell you only the most essential things.

Video Marketing on Instagram

Interestingly, the content that works on Instagram is surprisingly similar to TikTok. However, this platform has one added benefit. You’ll be able to find a more diverse audience on Instagram.

Here’s the content that works on Instagram:

• Product Videos: One of the best videos you can make on Instagram is product videos. There, you should show off how the product works.
• A Customer Review/Testimonial: One of the best ways to make your company more credible is to share a video of your customers praising your company. And if there’s an improvement in the customer’s life, the better it is.

Video Marketing on Facebook

And lastly, let’s talk about the content that works on Facebook. This is a platform where every business should be. It’s not only because this platform has the most users but also the most varied users. You can find anyone from the youngest to older people.

But what content works on this platform? Well, here are a few ideas:

• How-To Video: Unlike Instagram and TikTok, you can create longer videos. Thus, a more detailed how-to video works better on Facebook.
• Unboxing Video: Unboxing video works exceptionally well on Facebook. People trust product reviews from their friends and families.
• Frequently Asked Questions Video: Unlike on TikTok or Instagram, you have more time to answer questions or go more in-depth.

Conclusion

And that’s how you can use video marketing for your online store. We hope you found some ideas for creating videos on the various platforms. All that is left is to turn this knowledge into action and reap the benefits.

(Contributed by Andreas Ojala & Hermes Fang)