Australia Hair Care Market: Industry Trends, Share | 2025-2033

Australia Hair Care Market Overview

Market Size in 2024: USD 1.3 Billion

Market Size in 2033: USD 2.0 Billion

Market Growth Rate 2025-2033: 4.75%

According to IMARC Group's latest research publication, "Australia Hair Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Australia hair care market size was valued at USD 1.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.0 Billion by 2033, exhibiting a CAGR of 4.75% from 2025-2033.

How Natural Innovation and Digital Commerce are Reshaping the Future of Australia Hair Care Market

• Driving Natural Product Revolution: The increasing consumer shift towards organic and vegan hair care products is driven by growing environmental and health consciousness among consumers who prefer products that are not only effective but also ethically sourced and manufactured using nature-inspired ingredients.

• Powering E-commerce Growth: The popularity of online shopping has significantly impacted the hair care market, with consumers increasingly purchasing products through digital platforms, while per person revenues amount to US$38.69 in 2024, demonstrating strong market penetration across the population.

• Enhancing Men's Market Expansion: The growing demand for men's hair care products and incorporation of sustainable ingredients is driving market diversification, with high demand particularly among women aged 18-35 while expanding to serve male demographics seeking specialized grooming solutions.

• Attracting Aging Population: Women over 40 represent a key demographic seeking products that address main hair issues including thinning, breakage, dryness, and color protection, as older Millennials, Gen Xers, and Baby Boomers want to look their best while shortening intervals between hair coloring sessions.

• Strengthening Product Innovation: Australia's natural hair care products segment shows women comprising 81.89% of revenue share in 2024, with companies like Purely Organic Hair launching organic products in July 2024 featuring plant-based ingredients appealing to consumers prioritizing natural formulations.

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Australia Hair Care Market Trends & Drivers:

Australia's hair care market is experiencing robust growth driven by increasing consumer focus on personal grooming and rising demand for natural, eco-friendly products. The market is witnessing a prominent trend toward organic and vegan hair care formulations, driven by growing environmental and health consciousness among consumers who prefer products that are not only effective but also ethically sourced and manufactured. This shift toward organic and environmentally friendly formulations is reshaping preferences across genders, with consumers showing strong desire for natural ingredients free from harmful chemicals such as sulfates and parabens. The majority of businesses are responding by releasing products with nature-inspired ingredients, including plant-based formulations that address contemporary consumer demands for cleaner, more sustainable beauty solutions.

E-commerce adoption has significantly transformed Australia's hair care market landscape, with online shopping becoming increasingly important for product discovery and purchase. The popularity of digital platforms has fundamentally impacted how consumers research and buy hair care products, creating new opportunities for brands to reach customers directly and provide personalized recommendations. Per person revenues amount to US$38.69 in 2024, demonstrating strong market penetration and consumer spending power across the Australian population. Distribution through online platforms, alongside traditional retail channels including pharmacies and retail stores, is creating multiple touchpoints for consumer engagement while enabling brands to gather valuable data on purchasing preferences and behaviors.

Demographic diversification is driving market expansion beyond traditional segments, with growing demand for men's hair care products and specialized solutions for aging populations. The incorporation of sustainable ingredients is attracting male consumers seeking premium grooming solutions, while high demand remains concentrated among women aged 18-35 who prioritize quality and ingredient transparency. Women over 40 represent an increasingly important demographic, seeking products that address specific concerns including thinning, breakage, dryness, and color protection. These older Millennials, Gen Xers, and Baby Boomers want to maintain their appearance while extending time between salon visits, creating demand for high-performance products that deliver professional results at home. Natural hair care products show women comprising 81.89% of revenue share in 2024, reflecting the segment's strong appeal to female consumers prioritizing wellness and sustainability in their beauty routines.

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Australia Hair Care Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Shampoos

• Conditioners

• Hair Styling Products

• Hair Treatment Products

• Hair Coloring Products

• Others

Gender Insights:

• Women

• Men

• Unisex Products

• Others

Age Group Insights:

• 18-25 years

• 26-35 years

• 36-45 years

• 46+ years

• Others

Distribution Channel Insights:

• Supermarkets & Hypermarkets

• Pharmacies

• Online Retail

• Specialty Beauty Stores

• Salons & Professional Channels

• Others

Price Range Insights:

• Premium Products

• Mid-Range Products

• Mass Market Products

• Others

Hair Type Insights:

• Normal Hair

• Oily Hair

• Dry Hair

• Curly/Textured Hair

• Color-Treated Hair

• Others

Breakup by State:

• New South Wales

• Victoria

• Queensland

• Western Australia

• South Australia

• Tasmania

• Northern Territory

• Australian Capital Territory

Recent News and Developments in Australia Hair Care Market

• July 2024: Purely Organic Hair launched a new line of organic hair care products made from plant-based ingredients, appealing to Australian consumers who prioritize natural formulations and sustainable beauty solutions, reflecting the growing trend toward environmentally conscious personal care products.

• August 2024: Market analysis revealed that the increasing consumer shift towards organic and vegan hair care products is driven by growing environmental and health consciousness, with consumers preferring products that are not only effective but also ethically sourced and manufactured using sustainable practices.

• December 2024: Industry research confirmed that women represent 81.89% of revenue share in Australia's natural hair care products segment, while the overall market shows strong growth potential driven by rising demand for sulfate-free and paraben-free formulations across all demographic groups.

• January 2025: The Australian Bureau of Statistics 2021 Census data highlighted that 50.7% of the population are women with a median age of 39, providing important demographic insights for hair care companies targeting age-specific concerns including thinning, breakage, and color protection needs.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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