Twitter's History

Jack Dorsey, Christopher Isaac, Biz Stone, and Evan Williams were the four entrepreneurs that came together at a turning point in their lives and started Twitter. Blogger, a fledgling Internet firm, hired them. Google acquired Blogger. Subsequently, Williams and Stone established Obvious Corporation, an audio and podcasting-centric business. Dorsey and a number of audio colleagues established Obvious Corporation in 2006; Sonic Mountain subsequently purchased the company.

Dorsey founded Twitter in April 2007 as his own business and served as its chief executive officer. The firm was criticized for not having a business strategy, but they prioritized service improvement before making a profit. With over 55,000,000 monthly visitors by February 2009, Twitter has risen to the position of third most popular online social network. By prioritizing teamwork over individual achievement, the company's founders fostered an environment where employees felt comfortable sharing ideas and information freely.

In the early days of the hacking incident, Twitter collaborated with major players in the business. There is a good, friendly rivalry that may be useful, and the cofounders think that working with the competitors would benefit everyone. They hope that by sharing Twitter's story, others would be inspired to follow in the company's footsteps and succeed.

Three things stand out as key takeaways from Twitter's success:

Companies like Pepsi and Coca-Cola demonstrate that collaboration can be both enjoyable and productive. Startup owners may take a page out of Twitter's playbook and apply it to their own companies by studying the company's success story.

Without a clear idea of how to turn a profit or who would use their product, the Twitter cofounders took a unique approach to starting their firm. The fact that some of the accumulated terms had entered the official dictionary was something they thought was humorous.

They launched Twitter because they lacked the necessary enthusiasm for the podcasting platform. They aimed to distinguish themselves from rivals by establishing a culture that was true to their principles. With its high ceilings, lack of cubicles, and brick walls, the Twitter headquarters was created to foster an open and enjoyable work atmosphere. Breakfast was served with a variety of options, including soy yogurt and fresh strawberries, while employees worked together at their stations on contemporary furniture. Employees were also provided with lunch, which included sandwiches, salads, and soup. Twitter headquarters has a unique lunch event every Thursday with a guest speaker; staff are encouraged to tweet live about the event.

The founders put a premium on hiring individuals who they really enjoyed working with each day. They meant it when they said they intended to reinvent the business model as a whole, not only in terms of products or technologies. To foster corporate social responsibility and the concept of an organization as a superorganism, it is essential to center efforts on culture.

Last but not least, the film closes with some motivational quotations and actual experiences from the Twitter men. Even though the company's creators had no idea that technology advancement would become such a powerful tool for reporting breaking news items in real time, ordinary people all around the globe have taken to Twitter to report happenings. The term "Twitter" was coined after several brainstorming sessions; it encompasses both the service itself and the act of disseminating real-time information. An internal joke is that these terms they coined to describe their innovation, which they felt were humorous, would eventually appear in the dictionary as real English words.