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Website Redesign vs Website Redevelopment: What's the Difference?

Confused between website redesign and redevelopment? Learn their key differences, benefits, costs, and impact on SEO to choose the best solution for your business.

By Peter NickPublished 12 months ago 6 min read

In today's digital age, having a business website is crucial. It's not just a place on the internet; it's an effective way to attract customers and make money. As technology changes and what users want evolves, it's important to keep websites updated. This leads us to two key ideas: website redesign and website redevelopment.

Website redesign and website redevelopment are two different processes, even though both change a website. A redesign is all about refreshing how the site looks and feels, like changing colours, fonts, and layouts. On the other hand, redevelopment focuses on improving how the site works behind the scenes, like fixing technical issues and adding new features.

Businesses need to understand these differences. This way, they can choose the right approach and enhance their online presence effectively.

What is Website Redesign?

Website redesign means changing how a website looks to make it more attractive and easier to use. This process focuses mainly on what users see and interact with on the site while keeping the behind-the-scenes functions mostly the same. The goal is to enhance the overall experience for visitors.

Key Features of Website Redesign

UI/UX Improvements

Making the user interface (UI) and user experience (UX) better helps visitors quickly move around the website, find helpful information, and interact with the content in a simple and enjoyable way.

Visual Upgrades (Fonts, Colors, Layout)

Changing fonts, colours, images, and the overall look of a website makes it more modern and keeps it in line with current design trends.

Mobile Responsiveness

As more people use their phones to browse the internet, it's essential to create a new website that looks good and works well on all devices, no matter the size of the screen. This way, everyone will have a smooth and effortless experience when they visit the site.

SEO and Content Updates

When a website gets a makeover, it usually focuses on making the content better, updating the metadata, and fixing technical SEO issues. This helps the website rank higher in search engine results and makes it easier for people to find online.

When Do You Need Website Redesign Services?

Outdated Design

If your website looks old and not as good as your competitors, it might be time for a makeover. Updating your site can help you look more trustworthy and draw in more visitors.

High Bounce Rates

A website that isn't designed well can push visitors away. If your website shows that many people leave quickly, it might be a good idea to redesign it. Making it more engaging can help keep users interested and coming back.

Poor Mobile Experience

If your website doesn't work well on mobile devices, redesigning it can help it respond better and function smoothly on all types of gadgets.

What is Website Redevelopment?

Website redevelopment is more than just changing how a site looks. It involves making essential changes to how the site works behind the scenes and what technologies it uses. This sometimes means creating a whole new website from scratch to make it faster, safer, and able to grow with more visitors.

Key Features of Website Redevelopment

Backend Development & Architecture Changes

Making changes to the website's backend can help it run better, load faster, and provide a smoother experience for users.

New CMS Integration or Migration

If your current content management system (CMS) is old or doesn't work well for you, it might be a good idea to switch to a better platform. Options like WordPress, Shopify, or Webflow could make managing your content more straightforward and more efficient.

Performance and Security Enhancements

A revamped website includes updates for better security, faster code, and better hosting services to boost performance and keep your data safe.

When Do You Need Website Redevelopment?

Poor Website Functionality

If your website has broken features, uses old technology, or has a lot of errors, it needs to be rebuilt. This will help fix the problems and make it easier for users to navigate and enjoy the site.

Slow Loading Speed & Technical Issues

A website that takes too long to load can make visitors leave. By redeveloping the site, you can speed it up. This can be done by fixing the code, managing the database better, and choosing a good hosting service.

Business Model Changes

If your business makes significant changes, like adding online shopping features or using new tools from other companies, you might need to redesign your website or system to fit these updates.

Website Redesign vs Website Redevelopment: Key Differences

Design vs. Functionality

Website Redesign is all about making a website look better and easier to use. This means improving the visuals, the layout, and how users interact with the site. The goal is to create a more engaging and user-friendly experience.

Website Redevelopment however, focuses on the technical side of things. This includes upgrading the website’s underlying systems, fixing security issues, improving how data is managed, and making the site's performance faster and more efficient.

Frontend vs. Backend Improvements

Website Redesign involves making changes to how the website looks. This may include altering the layout, colors, fonts, and other visual elements. The main aim is to make the website more attractive and provide a better experience for users.

Website Redevelopment focuses on upgrading the behind-the-scenes aspects of the website. This can include rewriting or enhancing the code, changing where the website is hosted, adding new security measures, and integrating advanced features. These updates help the website run more smoothly, load faster, and be ready for future growth.

Time and Cost Considerations

A website redesign usually takes less time and costs less money because it mainly focuses on changing what the site looks like. The time needed can vary based on how complex the changes are, but overall it tends to be quicker.

On the other hand, website redevelopment is more involved. It requires more time and money because it means rebuilding the website’s core structure. Businesses looking to redevelop their sites should expect a longer timeframe. However, the investment can pay off with better website performance, stability, and security in the long run.

Impact on SEO and Performance

A website redesign usually takes less time and costs less money because it mainly focuses on changing what the site looks like. The time needed can vary based on how complex the changes are, but overall it tends to be quicker.

On the other hand, website redevelopment is more involved. It requires more time and money because it means rebuilding the website’s core structure. Businesses looking to redevelop their sites should expect a longer timeframe. However, the investment can pay off with better website performance, stability, and security in the long run.

Factors to Consider Before Making a Decision

Business Goals

Decide if you need to refresh your website's look (redesign) or if you need to make it work better (redevelopment) to achieve your business goals.

Budget Constraints

If you're on a tight budget, redesigning your website might be the cheaper choice. Rebuilding it from scratch costs more upfront, but it can provide better benefits in the long run.

Technical Requirements

Take a look at your website's setup. If you're having issues with security, speed, or how well it works with other tools, rebuilding your site might be the best option.

When to Hire Professional Website Redesign Services?

If you're looking for website redesign services, WebyKing is the right choice for you. We help refresh and improve your website to make it look better and work well. Our team ensures that your site is easy to use and attracts more visitors. With WebyKing, you can get a modern website that stands out and meets your business needs. Let us help you create an outstanding online presence with our website redesign services.

Conclusion

Changing or improving your website are both important tasks, but they do different things. If your website looks old or doesn't work well on phones, it might be time to change its design. However, if your site is slow, has technical issues, or needs significant new features, it's better to focus on rebuilding it.

To make your website better and help your business grow, take some time to figure out what you really need. You can discover the best ways to enhance your online presence by teaming up with experts.

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About the Creator

Peter Nick

I am Peter Nick a Content Marketing Specialist at WebyKing, a full-service web agency in the USA. I craft impactful content that drives growth and brand visibility.

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