How Maya Bello became the go-to producer for Israel’s most meaningful moments

From state ceremonies to tech summits, her productions don’t just run — they resonate. If you’ve ever watched a nationally televised ceremony from Mount Herzl, attended a corporate summit in Tel Aviv, or sat in the audience of a military remembrance event in Israel, you’ve likely experienced the work of Maya Bello — even if you didn’t know it. That’s by design.

Maya Bello doesn’t aim to be seen. Her goal is to deliver work that moves seamlessly, atmospherically — productions that feel effortless even when everything behind the curtain is tightly wound.

And yet, there is little in Israel’s contemporary public event landscape that hasn’t passed through her hands. As the executive producer of some of the country’s most high-profile and emotionally charged moments, she has earned a reputation as the single most essential figure in the high-profile event industry.

That’s not an exaggeration. Her recent credits range from the Ministry of Defense’s podcast series on national memory, to the “Le'oram” Memorial Day concert, to the Israel Hayom Security Conference, where panels were held on defense policy. All of it produced under her watch and delivered with composure.

“I’ve always believed the work should speak louder than the person,” Bello said. “It’s not about me. It’s about the experience — whether it’s a conversation, a ceremony, or a space people enter and immediately feel the meaning behind it.”

But there’s no avoiding the fact that her name is now synonymous with Israel’s most visible and widely attended public events. And for good reason. She has taken the lead as the producer of large-scale national broadcasts featuring President Isaac Herzog, Prime Minister Benjamin Netanyahu, former Defense Minister Benny Gantz, Foreign Minister Gideon Sa’ar, former Prime Minister Yair Lapid, and other senior government figures — work that requires not just logistical skill, but diplomacy, timing, and an ability to execute flawlessly under scrutiny.

Still, her expertise isn’t limited to statecraft and security. Bello has also led high-impact commercial productions — including the AIDOC startup event series, now in its fourth consecutive year, and the Israel Hayom Education Conference, a major gathering of educational and cultural leaders. In both cases, she served as executive producer, overseeing not just execution but concept development, vendor negotiations, and audience experience.

Her work blends traditional stage management with cinematic composition — balancing the need for structure with subtle storytelling and emotional rhythm.

“She brings a precision to everything she touches,” said one collaborator from the tech sector. “But there’s also a softness in the way her events breathe. You feel guided, not pushed.”

Bello’s influence stems from more than just experience. She is, by every measure, the most in-demand and most trusted executive producer in Israel’s public sector event world. Her work has been featured by Israel Hayom, Ynet, and Maariv, and has taken place at venues like the President’s House in Jerusalem, ICC Jerusalem, and the National Memorial Hall for Israel’s Fallen.

One recent project — the 100th Anniversary Celebration of Mahane Yehuda Market — required simultaneous coordination of public ceremonies, community outreach, and cultural programming in one of Jerusalem’s most logistically challenging spaces. Again, she was the one at the helm.

Earlier this year, she also produced “Through Their Eyes – The Story of Kfar Aza,” a powerful multimedia exhibition capturing the lived experience of one of the communities most affected by the October 7 attacks. That show ran in parallel with her role overseeing the official Memorial Ceremony for the civilians and first responders murdered during the attack, broadcast live across the nation.

The emotional range of her work is hard to overstate — from festive to sacred, from startup culture to national mourning — and yet every production bears the same fingerprint: calm timing, layered structure, and a clear sense of purpose.

Colleagues often point out how rare it is to find someone who can lead both corporate executives and government military officials with the same quiet authority. But Maya Bello has become exactly that kind of rare leader — a figure whose sustained, unrivaled contribution has reshaped the expectations of what live production can become in both the government and commercial worlds. Indeed, with such a consistent track record, she has led the raising of standards across the production field.