Global Costume Jewelry Market to Reach US$ 56 Billion by 2033: Affordability, Fashion, and Digital Retail Driving Growth

Global Costume Jewelry Market Overview

The Global Costume Jewelry Market was valued at US$ 30.66 billion in 2024 and is projected to reach US$ 56.04 billion by 2033, expanding at a CAGR of 6.93% from 2025 to 2033, according to Renub Research.

Costume jewelry, also called fashion jewelry, comprises ornamental items made from affordable materials like base metals, plastics, glass, synthetic stones, and imitation gems. Unlike fine jewelry made from precious metals and stones, costume jewelry emphasizes style, accessibility, and versatility over long-term investment.

Consumers are increasingly drawn to costume jewelry for its affordability, trendiness, and ability to complement fast-changing fashion. Social media, celebrity endorsements, and fast fashion have all fueled demand. Additionally, e-commerce platforms have broadened access, allowing small and niche designers to reach global audiences. Sustainability initiatives and recycled materials are also becoming more popular, supporting environmentally conscious consumption.

Growth Drivers in the Costume Jewelry Market

1. Rising Fashion Consciousness

Consumers, especially millennials and Gen Z, are increasingly investing in stylish accessories that reflect personal identity and trends. Costume jewelry allows them to refresh their look frequently without high costs. Social media, influencer endorsements, and fast-fashion cycles promote repetitive buying, maintaining strong and continuous market demand.

In April 2023, Coach launched its “Coach Jewels” collection, featuring recycled material necklaces, earrings, and bracelets, reflecting both fashion-forward and sustainable trends.

2. Expansion of E-commerce and Online Retail

Digital platforms have transformed costume jewelry sales. Online stores provide convenience, variety, and cost transparency, attracting tech-savvy consumers. Brands can reach global audiences without major investments in physical outlets.

Social commerce on platforms like Instagram and TikTok allows designers to showcase unique styles and engage directly with consumers. For example, in June 2022, BaubleBar committed to making all costume jewelry sustainable and ethically sourced by 2025, leveraging online visibility to reach eco-conscious buyers.

3. Demand for Affordable Luxury and Everyday Accessories

With fine jewelry often being prohibitively expensive, consumers turn to costume jewelry for a luxury-like appearance at a fraction of the cost.

The rise of remote work and casual dressing has increased demand for lightweight, versatile accessories suitable for office and casual settings. In March 2024, Berkshire Hathaway, through its Richline Group and BOSS Logics collaboration, launched specialized jewelry lines combining high-quality design with affordability, highlighting the market’s focus on accessible luxury.

Challenges in the Costume Jewelry Market

1. Quality and Durability Concerns

Costume jewelry’s reliance on low-cost materials can lead to tarnishing, breakage, and skin irritation, affecting customer satisfaction. Brands must balance affordability with quality to maintain aesthetic appeal and consumer trust.

Poor-quality items, especially in online sales where tactile evaluation is not possible, can harm brand reputation and reduce repeat purchases.

2. Intense Competition and Price Sensitivity

The market is highly fragmented, with numerous small brands, fast-fashion companies, and online retailers competing aggressively on price. Saturation often leads to margin compression and challenges in inventory and production management.

To stay competitive, companies must invest in design innovation, digital marketing, and exceptional customer experience, often with limited resources.

Key Segments in the Costume Jewelry Market

Earrings

Earrings remain one of the most popular costume jewelry items. From studs to statement pieces, earrings are widely purchased for personal use and gifting. Trends like ear stacking and mix-and-match designs have further expanded this segment.

Rings

Costume rings allow consumers to make bold fashion statements at minimal investment. From simple bands to elaborate cocktail rings, rings cater to seasonal trends and event-specific fashion, often influenced by pop culture and celebrity endorsements.

Offline Retail

Despite the digital boom, offline retail remains crucial. Department stores, specialty boutiques, and pop-up kiosks allow customers to try on jewelry and make impulse purchases. Seasonal promotions and personalized service sustain the relevance of brick-and-mortar channels.

Men’s Costume Jewelry

Men’s accessories are gaining traction, with bracelets, chains, rings, and earrings becoming popular among urban and youth segments. Celebrity influence and social media promotion are driving growth. The rise of unisex designs further diversifies this segment, creating long-term opportunities.

Regional Market Insights

United States

The U.S. is one of the largest markets globally, driven by fashion-forward consumers with disposable income. Both online and offline channels thrive, with seasonal collections influenced by red carpet events and social media trends. Ethical sourcing and sustainability are increasingly important, influencing product design and material choice.

In September 2023, American Exchange Group acquired Danecraft, enhancing its portfolio with quality fashion and fine jewelry expertise.

France

France boasts a strong costume jewelry market, combining artisanal craftsmanship with contemporary trends. Parisian designers influence global fashion, while French consumers seek eco-friendly and distinct designs at affordable prices. Boutiques, concept stores, and fashion markets remain prominent sales channels.

India

India’s costume jewelry market benefits from a large youth population, cultural inclination for adornment, and fashion-conscious consumers. Festivals, weddings, and traditional celebrations drive sales, supported by strong offline markets and growing online penetration through platforms like Myntra and Flipkart. Fusion designs combining ethnic and Western styles are increasingly popular.

Saudi Arabia

Saudi Arabia’s market is expanding due to rising female workforce participation, exposure to Western fashion, and shifting consumer preferences. Vision 2030 programs support retail growth and online shopping. Gold-plated, decorative, and modest luxury styles are particularly favored.

Costume Jewelry Market Segmentation

By Product:

Ring

Earrings

Necklace/Chain

Bracelet

Others

By Distribution Channel:

Offline

Online

By End User:

Men

Women

By Region:

North America: U.S., Canada

Europe: France, Germany, Italy, Spain, U.K., Belgium, Netherlands, Turkey

Asia Pacific: India, China, Japan, South Korea, Thailand, Malaysia, Indonesia, Australia, New Zealand

Latin America: Brazil, Mexico, Argentina

Middle East & Africa: Saudi Arabia, UAE, South Africa

Key Players:

Louis Vuitton Malletier SAS, Cartier, Sabika, Yanbal, Richline Group, Stella & Dot, Lulu Ave, Giorgio Armani S.p.A.

Final Thoughts

The Global Costume Jewelry Market is poised for sustained growth, driven by affordable luxury, fashion consciousness, digital retail expansion, and sustainability trends.

The industry’s diverse product portfolio, including earrings, rings, necklaces, bracelets, and men’s jewelry, caters to evolving consumer demands across regions. With e-commerce and social media amplifying reach, emerging markets and digital-first brands are seeing accelerated growth.

Despite challenges like material durability and intense price competition, innovation in design, ethical sourcing, and omnichannel distribution will continue to drive the market forward. Costume jewelry remains a strategic fashion accessory, blending affordability, style, and adaptability, making it an enduring segment of the global fashion industry.

Source: Renub Research – Costume Jewelry Market Size, Share, and Forecast 2025–2033