Email Marketing Checklist | Essential Steps for Launching a Successful Campaign

Email marketing is an effective way to reach and communicate with a large number of customers and potential customers. It allows businesses to send targeted and personalised messages to their audience, which can lead to increased engagement and conversions. Additionally, email marketing can be a cost-effective way to promote products and services and build brand awareness. It can also be used to nurture leads and drive sales through targeted campaigns and automated workflows. Overall, Email marketing is an important component of a comprehensive digital marketing strategy. Having said this, it must be noted that the success of an email marketing campaign depends on a few key factors. In the next section of our blog, we have listed an email marketing checklist which are the essential steps for launching a successful campaign.

Email marketing checklist

Maintaining a schedule will make sure nothing is overlooked. Additionally, it is suggested to carefully follow the email marketing checklist for each campaign as it can help you steer clear of any costly (and embarrassing) blunders.

Beyond quality control, these best practices will also enable you to maximise the value of each email you send.

#1 Define campaign goals

This is the debut step in creating an email marketing checklist. Every email should have an aim and an intention. The goals must be predetermined and keeping the goal in mind, the content for the email can be created.

#2 Double-check the subject line

The subject line describes the email in a nutshell. It is advised to double-check if the subject line gives the receiver a reason to open and read the email.

#3 Select the correct list

When it comes to email marketing, it is advised to create an email checklist. This will ensure that the intended target receivers are. When you select the wrong email marketing checklist there could be a chance that the user unsubscribes, blocks you and reports it as a scam.

#4 Enable the A/B testing

To ensure that the majority of your receivers receive the best-performing email version, you can use A/B testing to optimise everything from your subject lines to your email design and your calls to action (CTAs). Unsure about the best subject line to use? Try an A/B test with both.

#5 Proofread your email copy

It is advised to proofread the email content before it is sent to recipients. When you proofread spelling, typo errors and the likes can be avoided. As part of copy optimisation, you may want to review the content to make sure that the content flows. The idea is to make sure that the content is top-notch.

#6 Seek a second opinion on the design

It is a nice idea to ask for a second opinion on the overall design of the email marketing campaign. Chances are high for another pair of eyes to catch the mistakes in the design, something that you might have missed. It is better to have the design mistakes corrected before they are sent out to recipients.

#7 Take advantage of integrated email testing

Next on our email marketing checklist is integrated email testing. There are two different methods to perform email testing. As part of manual testing, you must send the email to yourself at a different inbox location. Integrated testing is another method to test a marketing email. Furthermore, when this method is used, the email can be analysed on different browsers and devices. This will give you a clear picture as to how your email will appear on multiple platforms.

#8 Test your email for mobile devices

Many users check their emails on mobile phones. Thus, it is essential to ensure that your email is perfect for a mobile device and this includes both Android and Apple platforms. The email may look and read good on multiple computer and laptop platforms. However, it is equally important to check if it is perfect for the mobile inbox as well.

#9 Use a spam testing filter tool

Using a spam testing filter tool has made it to our email marketing audit checklist. The marketing email may look, sound and feel just perfect. However, much to your surprise, it could make its way to the spam folder. This may be because of its spammy-looking headline and content. In a bid to avoid this scenario, it is recommended to use a spam-filter testing tool. This feature is included in our email marketing checklist as it helps in thoroughly scanning the email. The various elements that inboxes are more likely to reject can be identified and subsequently rectified. This can improve the chances of the marketing email not making it to the spam folder.

#10 Do not forget to hit the Send button

The email marketing is drafted keeping the end user in mind. Thus, the aim of the campaign is to make sure that the email reaches the intended user. The email must be checked and rechecked. The second round of checking may be performed by another individual. And after this is done, when you are confident that the email is good to go, you must hit the Send button. Once done, you can also check if the email is sent to the intended users. If at this stage you notice that you have missed out a sender, the email can be sent to them.

We hope that the following email checklist helps you. We suggest that you use the email marketing checklist while working on your next email campaign.

FAQs

Q1: In email marketing what is the ideal word count for a sentence in the subject line of the email?

A: The ideal word count for a sentence in the subject line of an email should be around 50 characters or less.

Q2: In an email marketing campaign, how to avoid an email finding its way to the spam folder?

A: To avoid an email sent as part of an email marketing campaign reaching the spam folder, make sure to follow best practices such as obtaining explicit consent from recipients before sending them emails, including an easy opt-out method in every email, and avoiding the use of certain triggering words or phrases commonly associated with spam. Additionally, avoid including too many links or attachments and try to personalize the emails as much as possible.

Q3: What are the things to avoid in an email which is a part of an email marketing campaign?

A: Avoid using a "from" address or domain that has a poor sending reputation, and do not use triggering words or phrases commonly associated with spam, such as "free" or "100% satisfied." Additionally, avoid sending emails to large lists of recipients who have not explicitly opted in to receive emails from you, and avoid sending emails with a high volume of images or attachments.

Q4: Why is it advised not to use free email service?

A. It is important to avoid using a free email service as a sender, as these services often have lower sending limits and a higher likelihood of being flagged as spam.

Conclusion

In conclusion, launching a successful email marketing campaign involves a lot of planning and attention to detail. Woking on an email marketing checklist can help achieve the goal. By following the essential steps outlined in this checklist, you can ensure that your campaign is well-received by your target audience and that your emails are not marked as spam.

From creating a list of targeted and engaged recipients, to crafting compelling and personalized content, to testing and optimizing your campaign, each step is crucial in ensuring the success of your campaign. By keeping the email marketing checklist and these guidelines in mind, you can launch an effective email marketing campaign that will help you achieve your marketing and business goals.