Pillar Pages 101: What They are and Why They Matter for SEO

For a long time, pillar page have served as the go-to solution for efficiently organizing and showcasing material for both visitors and crawlers.

In this article, you’ll learn about what pillar pages are and how they could improve your SEO,

So, let's dive into what pillar pages are.

What is a Pillar Page?

A pillar page is an entry point to your website that features an in-depth explanation of a central concept, set of materials, products, or services.

facilitates the rapid retrieval of large amounts of material that is both user and search engine friendly.

Because of this, pillar page depth varies depending on their function.

Some may only provide a brief overview in get order to go to the meat of the matter at hand (much like a contents page), while others will be more in-depth and useful on their own, including supplementary material.

If you made a list of the most critical aspects of your company, each item would likely be worthy of its own pillar page.

Pillar pages provide convenient one-stop access to a wide variety of connected materials.

Also, they make it easy for search engines to scan, understand, and rank material since it is presented in a logical structure.

In different contexts, you may hear talk of content clusters, pillar pages, cornerstone content, or content hubs; these terms all refer to variations on the same theme.

You can see a bicycle hub by imagining a wheel.

Multiple branches branch out from the central core.

The pillar page (or primary subject or topic) serves as the hub of pillar material, with related content categories serving as the spokes.

Many other forms of material, not only pages, may connect to a central "pillar" page for a site.

The core of the interaction is still the same: directing users to a single location for a wide range of material on a single subject (the pillar page).

How do pillar page aid SEO efforts?

1. Enhancing Authority Signals in Specific Domains

In accordance with Google's recommendations, a website's total quality score is based in large part on its level of expertise, authority, and trustworthiness (E-A-T).

To put it another way, Google utilizes E-A-T as a meter to determine whether the information is deemed of good quality; if it is, it will probably continuously rank higher in search results.

Because of this, it will be considered:

• Provides broad thematic coverage anticipated to completely meet the user’s search demand.

• Positive and beneficial to the lives of others.

• Created by demonstrated specialists in the given field.

• Placed on an appropriate site that contains the proper authority signals.

• Showcase good user experiences and anticipated trust signals.

You can help search engines find, analyze, and rank your material by organizing it in a straightforward structure.

It's obvious that Google is using the topical signals you're providing to support their more general E-A-T principles.

As a result, you may highlight the regions to which you want your company to be linked online, so improving its visibility and search engine rankings in those areas.

Imagine, instead, a website in which the vast majority of the material is pitted against itself.

Clutter for search engines but also people grows with each new blog post or article added to a website whenever there is no obvious segmentation or structure of subjects (or pillars).

It's easy to understand how pillar pages benefit a website.

2. A Streamlined, Convenient, and Comprehensive User Interface

Google has been elevating the importance of a pleasant user experience for search engine optimization (SEO) advantages for quite some time now.

One very recent example of this is seen in CWVs, or core web vitals.

Web pages and content that operate as roadblocks for users, such as interstitials or those with little informational value, are also penalized in this way.

The importance of loading speed and mobile-friendliness in search engine rankings is another instance.

Use pillar pages to take readers straight to the meat of their chosen subject matter.

By delivering more thorough and relevant information, you may send obvious trust signals to your audience.

It is possible to highlight your specialists by collecting all of the material linked with them in one convenient location.

Improve user engagement indicators by reducing friction in the content discovery and consumption processes.

Furthermore, when you concentrate your efforts on a few key landing pages, you can optimize them for speed, usability, and simplicity.

You also make the iterative modifications you make to continuously improve them with fresh data sets more straightforward.

3. Organic, Meaningful, Relationship-Building

When you make it easy for individuals to get answers to their inquiries, buy what they want, or get rid of their problems, you'll automatically attract external trust signals like links.

Imagine all the chances you'll have to promote your in-depth core pages to your audience via social media listening.

Benefits of Pillar Pages for SEO

Using pillar pages has many more SEO advantages, but these are some of the more common ones:

• Finding and filling content gaps more reliably so that you show up for a larger variety of search queries

• Enhancing your site's architecture and the importance of the link signals pointing to your most important pieces of content.

• Associating your company and its expertise with widely discussed business issues is a great way to boost your SEO rankings and the number of visitors your site receives.

• Improvements in content quality indicators, such as page/site dwell time, are a direct result of efforts to reduce bounce rates.

How Do You Create A Pillar Page?

An effective pillar page will use many keywords, provide value to the viewer, and encourage them to take some kind of action. Some things to keep in mind when making a pillar page:

STEP 1 | Outline the main Subject

You should begin by providing a clear and concise explanation of your subject. If for whatever reason, you've settled on journalism as the subject of your pillar page, you may want to focus on the most important benefits of the profession. In order to have your definition highlighted in Google's featured snippet, you need to go right to the point.

STEP 2 | Pay attention to the most important material and keywords

Keywords should form the basis of your pillar page's content. If you want search engines to comprehend your material, you need to employ the primary phrases in the body, title, subheader, meta description, and URL. The writing must be excellent, with valid arguments included. Get some outside aid with your writing if you are struggling. To get started, I suggest employing a keyword search engine for some preliminary term research. The Google Keyword Planner is an excellent free resource.

STEP 3 | Create reputable internal and external linkages

If you have a very well-visited and successful internal page, linking to it will take your users to even more content. Similar considerations should be given to the external links (third-party websites) that you use on your page. If your website deals with the economy or individuals, be sure to cite reliable sources like the Census Bureau. Authentic information is appreciated by everybody.

Make sure your writing is on-topic and concise

There should be no extraneous details on your pillar page. As a result, they may not continue exploring the site or click on any of the embedded links. In order to help readers easily find the information they need, it is helpful to provide a logical summary of the issue using correct titles and concise subheadings.

A pillar page, which often has a lot of material, may be used to organize your site's structure in levels. It's like building a site from scratch. If you include relevant URLs in your website's content, a search engine will have no trouble choosing and displaying the most relevant page in response to a user's query.

Conclusion

Search engine optimization (SEO) isn't the only area in which pillar pages may help your website out.

Utilizing pillar pages will help you speed up your site, make it simpler to navigate, and improve the overall user experience, all of which will benefit your SEO efforts.

Implement pillar pages to improve your SEO immediately.

FAQ

Q1. Can blogs be considered pillar pages?

No. A blog post is different from a pillar page (even if that blog is 3,000 words). A pillar page differs from the rest of the cluster in that it offers an organizational structure for the complete SEO pillar strategy and establishes connections to the other pages in the cluster by means of relevant keywords and inbound links.

Q2. What other kinds of pillar pages are there?

Here are some examples of three sorts of pillar pages that are often used on websites:

• Resource pillar page
• Product or service pillar page
• 10x content pillar page

Q3. In a typical pillar, how many pages would you expect to see?

Each primary pillar should have no fewer than three secondary pillars, and each secondary pillar should have no fewer than three supporting blogs. In other words, there are at least 16 shorter bits of information that serve as a foundation for each pillar.

Q4. What is the price for a pillar page?

350$-550$ for a template for a pillar page. This is a unique template with various features including one floating Table of Contents with jump links to the page sections. Highlights from the page's pillars. The optimal length for a pillar page is between 2,700 and 3,500 words