Octopus Competitive Intelligence
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THE GLOBAL COMPETITIVE INTELLIGENCE AGENCY
we find the answers to beat your competitors
Make better decisions
Win more business
Enter the right markets
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Stories (38)
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How to Predict a Competitor’s Product Launch
How to Predict a Competitor’s Product Launch from Patent Filings, GitHub, and Trademark Records: Weekly Winning Strategies Most companies react to competitor launches 6 months too late—but patent filings, GitHub commits, and trademark applications reveal product roadmaps 18-24 months in advance.
By Octopus Competitive Intelligence4 months ago in Futurism
Real-Time Intelligence from Reddit, Discord, and Hacker News
Real-Time Intelligence from Reddit, Discord, and Hacker News: Weekly Winning Strategies Your competitor’s angry customers are broadcasting their exact pain points on Reddit, Discord, and Hacker News—while you’re still reading sanitised G2 reviews.
By Octopus Competitive Intelligence4 months ago in Futurism
How to Analyse a Competitor’s Content to Predict Their Product Strategy
You can predict your competitor’s next product move by tracking shifts in their content—especially SEO keywords, blog clusters, YouTube uploads, and webinars. Most companies leak their roadmap six months early, and they do it through content.
By Octopus Competitive Intelligence5 months ago in Futurism
Tracking Competitor Pricing Changes Before They Become Public
To detect competitor pricing changes before they’re announced publicly, monitor front-end pricing pages, metadata schema updates, hidden coupon URLs, ad copy tests, and early customer feedback across review sites. Tools like VisualPing, Screaming Frog, Ahrefs, and B2B mystery shopping services help identify pricing tests or shadow rollouts weeks before they’re officially revealed.
By Octopus Competitive Intelligence5 months ago in Futurism
The Move Makes No Sense: Until You Ask This One Question
The Move Makes No Sense: Until You Ask This One Question: Weekly Winning Strategies You’re knee-deep in competitor analysis. You’ve got tabs open like a conspiracy theorist. SEC filings. Product changelogs. Archived pricing pages. CEO Twitter rants. You’re not here for inspiration—you’re hunting for asymmetry. And then it hits you:
By Octopus Competitive Intelligence7 months ago in Futurism
Always the First Steps — Let’s Talk About Competitive Analysis Like It Actually Matters
Competitive Analysis Matters. But you know everyone’s chasing tactics. Cold outreach. SEO. Paid ads. More content. Yet most, especially in early-stage startups, skip the most obvious step:
By Octopus Competitive Intelligence7 months ago in Futurism
Quality Competitor Analysis by Looking at the order you do things
You’re pointing at sequencing. And it matters more than many want to admit. Quality competitor analysis stands a better chance of success by looking at the order in which you do things is important. People think execution is about speed. It’s not. It’s about doing the right things in the right order. That’s where the leverage sits. Most competitive intelligence teams—if they exist at all in early-stage companies—run around chasing signals with zero filtering and no process.
By Octopus Competitive Intelligence8 months ago in Futurism
Outthink Later: Why Good Competitive Intelligence Ignores Better Judgment
Outthink Later: Why Good Competitive Intelligence Ignores Better Judgment: Weekly Winning Strategies Ask People to Work Against Their Better Judgment That’s the play. That’s how winners think in markets they weren’t invited into.
By Octopus Competitive Intelligence8 months ago in Futurism
Competitive Intelligence keep it simple to start
Competitive Intelligence keep it simple to start: Weekly Winning Strategies Avoiding what’s easy can be a cop-out. You’ll hear people say, “Take the hard path. That’s where growth happens.” Fine. Lift weights, climb a mountain, or meditate silently for 30 days. But when it comes to understanding a market, building a business, or tracking your competitors? Ignore the obvious stuff, and you miss the gold right before you. They prefer to employ data analysts to analyse the granular data deeply. Competitive intelligence does not need to be complicated. Keep it simple. At least to start with.
By Octopus Competitive Intelligence8 months ago in Futurism
How to Tear Apart Assumptions, Decode Irrationality, and Beat the Market on Perception
If you’re considering using Generative AI (Chatgpt, Gemini, Claud, etc) or monitoring newswires and press releases, that’s fine. However, you do it with the same data as your competitors; same assumptions and where’s your competitive advantage? The only advantage here is if your competitors are not bothering to look. Or you have found a magic prompt from an AI prompt guru that gives you what you need.
By Octopus Competitive Intelligence8 months ago in Futurism
The Right Competitive Intelligence Questions
The Right Competitive Intelligence Questions: Weekly Winning Strategies The right competitive intelligence questions and the good questions aren’t just intellectual exercises or quick lists with little thought.
By Octopus Competitive Intelligence9 months ago in Futurism
