Octopus Competitive Intelligence
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THE GLOBAL COMPETITIVE INTELLIGENCE AGENCY
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Stories (38)
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A Line Has Two Sides: Gaining the Competitive Edge in Market Analysis
It’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems like the “right” interpretation. But here’s the problem—every market shift, competitor move, or strategic decision is like a line, and a line has two sides. Your competitive edge in market analysis.
By Octopus Competitive Intelligence12 months ago in Futurism
Avoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?
When it comes to competitive and market analysis, mistakes are important. It’s how we grow. How we refine our strategic instincts, and how we learn to adapt. But let’s be clear: not all mistakes are equal. Some minor oversights can derail your market understanding. Or send you chasing the wrong competitors. The following four recurring mistakes are common, even among seasoned analysts. However, they can help us become sharper, smarter, and more proactive. Let’s unpack them and the best way of avoiding mistakes in competitive analysis.
By Octopus Competitive Intelligence12 months ago in Futurism
Stop Watching Your Competitors - Start Understanding Their Next Move
Most don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really is. Some imagine “competitor analysis” as detailed spreadsheets. They track product launches, ad campaigns, and price changes. These tactical moves are easy to spot. Or they think of competitor pricing. They’re also easy to misunderstand. So stop watching your competitors.
By Octopus Competitive Intelligence12 months ago in Futurism
Who Are Your Competitors Really Trying to Help?
Who Are Your Competitors Really Trying to Help? Weekly Winning Strategies To improve your competitive intelligence, ask this key, often overlooked question. Who are your competitors really trying to help?
By Octopus Competitive Intelligenceabout a year ago in Futurism
Beating Competitors at Their Own Game and Outpacing Disruption
The biggest disruptor in your market over the next decade won’t be AI itself. It will be those who use it better, faster, and more creatively than everyone else. This isn’t a sci-fi fantasy. A shiny new tech won’t descend from the heavens and magically transform industries. The real story is grittier. The winners will use AI to destroy established business models ruthlessly. They will build ecosystems that dominate every customer interaction. You will still have to be beating competitors to that next deal.
By Octopus Competitive Intelligenceabout a year ago in Futurism
Uncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis
Uncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning Strategies Listening to the quiet voice in a competitor analysis is an art as much as a science. It involves tuning into subtle, often overlooked signals. These are early signs of trends and shifts in competitors’ behaviour. In the noisy world of flashy announcements and bold moves, a quiet voice often holds the best intel.
By Octopus Competitive Intelligenceabout a year ago in Futurism
Look at the Order in Which You Do Things: A Market Analysis Perspective
When analysing competitors or assessing market trends, the order of operations matters more than you realise. Many jump straight into gathering data. And lots of it. Without pausing to consider sequence, often where strategic insights are born. Look at the order in which you do things. And don’t leave the most important thing out.
By Octopus Competitive Intelligenceabout a year ago in Futurism
Be Less Critical: Why Overthinking Your Competitors Can Hurt Your Growth
In competitive intelligence, we’re told to scrutinise our competitors. We must analyse every move and dissect every strategy. But what if this hyper-critical approach is actually holding you back? Why overthinking your competitors hurts your growth potential.
By Octopus Competitive Intelligenceabout a year ago in Futurism
Breaking the Hindsight Trap: Avoiding Bias in Competitive Intelligence and Strategic Planning
Hindsight bias is a big problem in your competitor analysis and strategic planning. When we look back on competitors’ moves or market shifts, some think, and some even say, “I could have seen that coming!” The bias makes past events seem more predictable than they actually were. It leads some to overestimate their ability to predict complex outcomes. Here’s why breaking the hindsight trap in competitive intelligence is important:
By Octopus Competitive Intelligenceabout a year ago in Futurism
Uncover What’s Missing: The Strategy-First Approach to Competitor Analysis
When it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s missing, and don’t try and hide from the hard stuff.
By Octopus Competitive Intelligenceabout a year ago in Futurism
Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence
Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the bottom of a rabbit hole. In competitive analysis, rabbit holes are often dismissed as distractions. They pull analysts away from their main tasks. But the truth is, these rabbit holes are your brain’s way of guiding you toward deeper insights. They aren’t distractions; they’re opportunities for discovery.
By Octopus Competitive Intelligenceabout a year ago in Futurism
Why Retracing your steps in competitive intelligence is important
This is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred you.
By Octopus Competitive Intelligenceabout a year ago in Futurism
