Octopus Competitive Intelligence
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THE GLOBAL COMPETITIVE INTELLIGENCE AGENCY
we find the answers to beat your competitors
Make better decisions
Win more business
Enter the right markets
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Stories (38)
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Competitive intelligence product perception and their Better Product
You’re Not Losing to a Better Product. You’re Losing to a Better Perception. We like to believe that customers are rational. They think in straight lines. But in the real world? They zigzag. They don’t want what they say they want. And they don’t buy what they think they buy. And they don’t switch because of what you think is a “better product.”
By Octopus Competitive Intelligence9 months ago in Futurism
Case Study: B2B Mystery Shopping Software Case Study: HR Payroll
Case Study: B2B Mystery Shopping Software Case Study: HR & Payroll Insights When evaluating HR and payroll software competitors for a client preparing to expand operations, we conducted a comprehensive B2B mystery shopping software exercise. We aimed to assess leading software vendors on key decision-making factors, including automation, compliance, scheduling, customer support, and pricing structures. By engaging directly with sales teams and product demonstrations under the guise of a potential buyer, we extracted detailed insights that would be challenging to obtain through standard research.
By Octopus Competitive Intelligence9 months ago in Futurism
The data trap: When more isn’t better. It’s just noisier
Every so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally Marketing Directors. They introduce their needs as “we need more data before we can act.” or “we realise we dont have the data”. It’s your data trap.
By Octopus Competitive Intelligence9 months ago in Futurism
Enjoy the silence: Why What You Don’t Know Can Beat You
Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies “Evidence is the list of things you have got. What about the evidence you haven’t got?” is a quote often attributed to Carl Sagan. Or was it cosmologist Martin Rees? Interesting quote about looking for the silence.
By Octopus Competitive Intelligence10 months ago in Futurism
Customer Experience as a Competitive Intelligence Goldmine
I recently had the opportunity to walk around and talk to stand holders at the Digitial Accountancy Show. I know, who said competitive intelligence is dull, eh? It was an excellent and well-presented show. What struck me was that most solutions on show were basically offering the same thing. Some had better branding than others. Some proclaimed that AI (the same product as last year, but an algorithm has been added to the product and AI placed onto the branding or proclaiming the best customer experience) was going to change how we do things. And maybe they will.
By Octopus Competitive Intelligence10 months ago in Futurism
Outsmarting Competitors with Strategic Intel: The Power of Better Choices
Whether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and pretending it all means something. Choices define how much control you have over your position in the market. It’s about outsmarting competitors with strategic intel.
By Octopus Competitive Intelligence10 months ago in Futurism
Why Your Cheaper Pricing Won’t Win the Market
Why Your Cheaper Pricing Won’t Win the Market (And What Will): Weekly Winning Strategies Let’s talk about pricing wars. You see it everywhere—companies trying to undercut their competitors by fractions of a percentage point, hoping customers will jump ship for that tiny savings. We see it a lot with our B2B mystery shopping exercises. Pricing is always the first thing a client thinks about, but there is much more to collect, analyse and act on. Cheaper pricing is rarely the answer.
By Octopus Competitive Intelligence10 months ago in Futurism
The Competitive Intelligence Optimisation Trap
The Competitive Intelligence Optimisation Trap: Weekly Winning Strategies We’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark every product feature.
By Octopus Competitive Intelligence10 months ago in Futurism
Turning Setbacks into Strategy by using Competitive Intelligence and Creative Thinking
Failure isn’t just an occasional mistake that others make.—it’s inevitable. You make assumptions, take a risk, and suddenly realise you weren’t just a little wrong; you were catastrophically wrong. The kind of wrong that can drain your finances, wreck your reputation, or set you back years. In those moments, you have a choice. You can let the failure consume you, react emotionally and scramble for damage control. Or, you can turn it into an opportunity—using competitive intelligence, creative problem-solving, and strategic thinking to pivot, redirect, and come out stronger than before. Turn setbacks into strategy.
By Octopus Competitive Intelligence11 months ago in Futurism
Minimum Advertised Pricing (MAP): The Silent Battleground in Competitive Strategy
Minimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price control. It’s a strategic lever in the competitive landscape. Here’s why MAP matters from a competitive intelligence and market analysis perspective:
By Octopus Competitive Intelligence11 months ago in Futurism
Why Your First Answer Is Probably Wrong—And How to Get It Right
How often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the data, backed up your conclusion, and shown why it’s great. And why you are the best analyst in the world! But here’s the harsh truth: your first insight is usually crap.
By Octopus Competitive Intelligence11 months ago in Futurism
