Nathan J Bonassin
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Sales Flywheel Model
We should all be familiar with the sales and marketing funnel model, where you spend a lot of time and effort marketing to potential leads to turn them into qualified sales leads for the sales team to connect with in hopes that a small percentage of those leads will become a sale.
By Nathan J Bonassin10 months ago in Journal
Make Decisions, Act Fast
Certain strategy decisions take time, maybe strategy decisions that don’t need to leave the board room or the executive suite. These are long-term strategy discussions can actually hurt the business in the long run if the conversation gets to the wrong audience. It’s okay to hold these discussions over weeks, if not months, to make sure every angle is covered and the strategy is implemented without any glitches.
By Nathan J Bonassin10 months ago in Journal
Take the Advice
No matter the situation you find yourself in, chances are someone else has been there. There’s a good chance that they would be willing to guide you through it. It’s easy to try to live life on an island and try to do everything on your own, but it’s important to seek out those mentors and coaches who are willing to help you along the way.
By Nathan J Bonassin11 months ago in Journal
Turning Prospects into Customers
We all have to do cold calls. It takes a little while for a new salesman to build up confidence making cold calls without doing a little bit of research first, it could be your next big sale. When you’re prospecting, it’s important to do at least a little research to find out if your product is even a good fit for the potential new customer. After all, in the age of the internet, your prospect has already done the research about you. For the salesman, the endgame is always the same, close the deal. Turning the prospect into a closed deal can be a challenge.
By Nathan J Bonassin11 months ago in Journal
2023 Reading List
2023 was a year of starting a lot of books that I'm still enjoying. To pass the miles while I drive, I listened to a lot of James Patterson crime novels. I won't list those here. They're just easy to listen to. But, I am starting to think he gets paid extra to name-drop brand names in his books. The books that made the cut are here below. Anthony Bourdain makes a few appearances, which if you've been following along the last few years will feel familiar.
By Nathan J Bonassin11 months ago in Geeks
The Three Horizon Model
Horizon — the limit of a person’s mental perception, experience, or interest Every business needs a plan. When starting out, the business plan shows the customer base, marketing strategy, basic operating needs, costs, and the number of units sold at a certain price to be profitable. This plan helps the business hit the ground running. But once the business is up and running, the planning doesn’t stop just yet. Actually, the planning never stops. There will be strategy meetings, budget meetings, and brainstorming sessions, all of which are necessary to keep the business rolling. Without goals though, all of that planning is for nothing. This is where the Three Horizon Model comes in. In its most basic definition, the Three Horizon Model is a set of consecutive business goals or horizons. Each goal or horizon, at least in the beginning, should build upon the last goal. Each goal should be as far as you think you can take the business from where it is currently. The Three Horizon Model is a growth strategy developed by McKinsey & Company. The model is a growth strategy meant to help manage coordinated growth.
By Nathan J Bonassin11 months ago in Journal
Sales Tactics
There's a lot of chatter out there about what makes a good salesman. Every company needs at least one salesman, preferably a good one. Without someone to meet with your clients to present the product and educate the potential buyer, it's very difficult for a transaction to close. In an already crowded space, I'm sharing some of my thoughts on what makes a good salesman, what makes a bad salesman, and what I do on a daily basis in my sales job.
By Nathan J Bonassin11 months ago in Journal
Texas to Colorado
It's officially heating up here in Texas and it has me dreaming of somewhere cooler. Last summer we talk a road trip to Colorado and took in as many sights as we could. Just like any road trip, it wasn't without its challenges, but for the most part that's what makes them so fun! If you've never made the drive from Texas to Colorado, my hands down favorite part is driving into Raton, New Mexico. It is the first mountain town you come to and you finally feel like you are in the mountains and out of Texas.
By Nathan J Bonassin3 years ago in Wander
2022 Reading List
2022 was a great year for reading. Instead of hitting all of the bookstores every time I needed a new book, I rediscovered the library. I read some books that I've been wanting to read and reread some books for at least the third time, maybe more but I've lost track. I tried something new to help me read more books. Since I drive so much for work, I started listening to audiobooks.
By Nathan J Bonassin3 years ago in Geeks
Writing Advice from My Favorite Authors
I have a lot I can say about writing. And I have. I have a lot more to say about writing. But instead of me telling you about how I write, which I will, I'm going to leave it to the greats. Two of my favorite authors are Kurt Vonnegut and Ernest Hemmingway. Both had great advice to give to budding and aspiring writers in need of some guidance.
By Nathan J Bonassin3 years ago in Journal
