Experimentation Career
Bio
Helping students & early career pros land $100K+ roles in analytics, marketing, and experimentation. Hiring manager at NRG (Fortune 500, $28B+ revenue).
Stories (12)
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A Reader Asked: “What Does a Strong Marketing Analytics Portfolio Actually Look Like?
When you're early in your career—or switching careers—one of the most powerful ways to stand out is with a portfolio. But here’s the real question behind the question:
By Experimentation Career9 months ago in Futurism
The Marketing Analytics Roadmap: Written for Data Analysts Transitioning into Marketing Analytics
But if you have a background in data—like a degree in economics, finance, statistics, or business, along with internships or work experience using data—this guide is for you. You’ve already mastered the hard part: you know Excel, navigate dashboards, and understand how to interpret metrics.
By Experimentation Career10 months ago in Futurism
Marketing Analytics Roadmap: What Tools to Learn and Where to Specialize
If you missed Part 1, read it here: Feeling Lost in Marketing Analytics? Start Here So you’ve got the foundations: You understand the marketing funnel You’re familiar with key metrics You’ve started learning how marketing decisions get made
By Experimentation Career10 months ago in Futurism
Marketing Analytics Roadmap: How to Break Into the Field When You’re Overwhelmed (Part 1/3)
“Where do I even start?” That’s the real question most people are asking when they DM me about breaking into marketing analytics. Not “Which tool should I learn?” or “What certification is best?”—but:
By Experimentation Career10 months ago in Futurism
A Reader Asked Me: Is CRO/Experimentation the Right Starting Point for a Career in Marketing Analytics?
If you're exploring a career in marketing analytics, you're probably wondering: “Should I start with CRO or experimentation? Or would it be smarter to begin with something like acquisition analytics, retention analysis, or attribution modeling?”
By Experimentation Career10 months ago in Futurism
Should You Specialize or Go Broad in Marketing Analytics?
If you're starting your career and asking, “Should someone starting out aim to specialize early (e.g., CRO, web analytics, experimentation) or build a broader foundation in marketing analytics before niching down?” you're not alone.
By Experimentation Career10 months ago in Futurism
