David Wyld
Bio
Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Stories (303)
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A GPS for Adulthood?
Every once in a while, you just run across something that simply makes you marvel. Yes, you kick yourself when you see it, thinking "Why didn't I come up with that?" But at the same time, you see the genius in an idea—and the vast potential it has for making a real difference. And the "thing" does not have to be complicated or technical. In fact, some of the best ideas to come down the pipe offer simplicity in their solutions. Exhibit A of this is the fact that you are very likely reading this article on your smartphone, which does the work of three to six devices at once—serving as the ultimate game changer for our times!
By David Wyld7 years ago in Education
What Is an Advertisement Today?
Like most of you hard working Americans, I am not "that person" who gets to spend their day laying on the sofa with a Coke and a bag of Cheetos watching daytime TV. My life consists of much more than watching an endless stream of judge shows and talk shows, only interrupted by the ads for lawyers, prescription drugs, and miracle skillets, and of course those seeking Mesothelioma victims. There is this thing called "work."
By David Wyld7 years ago in Journal
The Worst Quality Control Fail of All Time
When students ask me in my management classes if I have any career regrets, I don't go into a long rant over the things that coulda/woulda/shoulda happened over the years. No, as a strategic management professor and consultant who has reached AARP-eligibility, I don't have really any regrets about how my career ended up—save one. But yes, it's a big one! Yes, it would have meant that I would not have been standing in front of classrooms full of business students for over two decades and cranking out articles to survive in the "publish or perish" world in which we academics live.
By David Wyld7 years ago in Longevity
"By Any Means Necessary?"
Sometimes, when casually scrolling through your Facebook feed, you just stumble upon something that makes you silently say—or sometimes verbalize out loud—a one-word reaction. Sometimes, that is a "Wow!" Sometimes, it can be "Damn!" With, of course, far different meanings based on your intonation. Other times, it can simply be an expletive, and on occasion, that can be the only proper response.
By David Wyld7 years ago in Journal
One Word: Digital
Ah, sometimes the future can be captured in one word. Much like in the famous scene from the 1967 classic The Graduate when Dustin Hoffman's character, Ben Braddock, is famously given one word as mysterious advice for success in his career: "Plastics."
By David Wyld7 years ago in Journal
How #ZionsShoe Could Change Sports Branding Forever
It was a "pop" heard, seen and talked about around the world. Suddenly, the sports world came to a halt because in perhaps the biggest game of the year, college basketball's biggest star—well, his shoe basically "exploded!"
By David Wyld7 years ago in Unbalanced
Good Old American Ingenuity Down on the Farm!
When we think of great the great technological advancements of our time, we tend to think of those that grab our collective attention because they are "sexy" and look to have a direct impact on our lives—if not now, certainly in the near future. Perhaps no greater example is when Steve Jobs took to the stage to introduce the iPhone to an amazed world way, way back—in 2007! We just knew that was a moment....
By David Wyld7 years ago in Feast
Everybody Has a Plan Until They Get Punched in the Mouth
"Everybody has a plan until they get punched in the mouth..." -------- Mike Tyson, former world heavyweight boxing champion, star of "The Hangover" movies, philosopher, convicted felon, Broadway actor, and strategist
By David Wyld7 years ago in Journal
Part 2: Today, the Equation Is Simple—Faster Internet Access Equals Greater Economic Opportunity!
In the first article in this series, "Part 1: Today, the Equation is Simple - Faster Internet Access Equals Greater Economic Opportunity," we looked at just how much the world or work—and our lives—has changed over the past decade or so. We saw how that "third place" that Howard Schultz envisioned has become oh so necessary in the way we get things done in the modern world. This is as people—following the classical "invisible hand" of economics have come to frequent—and in many, many cases to rely upon public spaces for their ability to consistently be able to access the internet at reasonably high speeds. The way we live, the way we communicate, and yes, the way we "work"—by whatever definition you choose to apply to that term—has become dependent on good and stable wifi! And so that is why we see so many folks huddled over a laptop and some papers at your local Starbucks, your local coffee house, or the McDonald's on the corner.
By David Wyld7 years ago in 01
Dollar Store America
We are in the midst of not the much ballyhooed "retail apocalypse," but a real revolution in the way America shops. Online and offline—and indeed, often trying to merge the two channels into one - we see huge companies making huge bets on what the future holds. We see major retailers trying to adapt—quite often on the fly—to the changing ways in which Americans are shopping for and getting all the "stuff" that is necessary, well, to one degree or another, for modern life. From being able to order your groceries—and other stuff—online and pick them up from your local Walmart or Target to being able to order anything and everything - literally everything—from Amazon, there can be no doubt that we are seeing signs that the traditional concept of a "store" is fast-changing as we look ahead to 2020 and beyond.
By David Wyld7 years ago in Journal
The Ultimate Interview Test
When you are in my business, you always have your eye out for simple tips, advice, and yes, tricks, that work that you can pass along. As a strategic management consultant and professor, you never quite know the situation, the problem, the opportunity, or the question that you will encounter next. And so that is why when you see, hear, read, or find something that you know is a good bit of wisdom, you want to not just share it, but you want to add it to your mental Rolodex (now there's a term that dates me as being "AARP-eligible!") that you can call upon as the "right" wisdom for the "right" set of circumstances.
By David Wyld7 years ago in Journal
