Usama Sakhawat Bajwa SEO Specialist & Technical Strategist

As a seasoned SEO Specialist with a software engineering foundation, I bring an analytical mindset and technical depth to every project. Over the last three years, I’ve honed an expertise that spans on-page, off-page, and technical SEO, delivering data-driven results for local, national, and international clients.

About

I started my career as an SEO intern, quickly progressing to a full-fledged specialist. Working at Prime Health Services, I drive all aspects of SEO: optimizing website architecture, crafting high-value backlink strategies, and diagnosing and resolving crawl and speed issues to improve search engine visibility.

My hands-on experience is backed by a strong foundation in Software Engineering from Lahore Garrison University (LGU). Understanding server-side operations, code structure, and database handling gives me a distinct edge when it comes to tackling technical SEO challenges.

Expertise

Technical SEO & Performance Audits — site speed enhancements, crawl error resolution, indexation tactics

On-Page Optimization — strategic content structuring, meta improvements, and internal linking

Off-Page Strategy — high-authority backlink acquisition and purposeful outreach

Local SEO — Google My Business setup, citation management, map-pack ranking

SEO Analytics — using Ahrefs, Semrush, Google Search Console & GA4 to track KPIs and conversions.

Industries I’ve Worked With

My SEO work spans a variety of industries, giving me insight into different customer journeys and ranking strategies. Here are some sectors where I’ve delivered measurable results:

Health & Medical — Boosted patient bookings by ranking clinics and telehealth platforms locally.

Legal — Helped law firms rank for city-specific legal terms with strategic content and backlinking.

Automotive — Ranked detailing shops and parts businesses, driving traffic from local search.

Clothing & Fashion — Improved visibility for eCommerce fashion brands through category optimization.

Food & Restaurants — Enhanced local SEO for eateries, increasing walk-ins and online orders.

eCommerce — Worked on multi-niche stores, improving technical SEO and product discoverability.

IT & Tech Services — SEO for hosting and B2B SaaS platforms, targeting competitive service terms.

Travel & Tourism — Optimized agency websites for location-based package and destination keywords.

Beauty & Wellness — Improved map-pack presence and appointment conversions for salons and spas.

Local Services — From locksmiths to repair services, ranked local providers for intent-based searches.

Network & Collaboration

My journey wasn’t solitary. From school to university, many of my peers pursued SEO something that helped me learn faster and stay connected. Today, I leverage a strong network of SEO professionals, developers, and digital marketers to exchange insights, collaborate on solutions, and stay ahead of industry trends.

Professional Development & Credentials

• Bachelor’s in Software Engineering — Lahore Garrison University
• SEO Certifications — Google Analytics, Semrush Academy
• Continuous learner: I regularly engage with technical SEO courses, webinars, and forums to stay current with algorithm updates and best practices.

Why I Stand Out

My forte lies in combining technical rigor with strategic thinking. My software background gives me unique fluency with code-level SEO, while my passion for optimization ensures that every effort focuses on tangible business outcomes higher rankings, better traffic, and more organic leads.

Let’s Connect

📧 [email protected]

📱 WhatsApp: +92–305–5107938

🔗 LinkedIn: linkedin.com/in/usama-sakhawat-bajwa-seo