United States Bicycle Market Size & Forecast 2025–2033

The United States bicycle market is entering a remarkable phase of expansion as cycling becomes more than just a recreational pursuit—it is evolving into a lifestyle, an eco-conscious mobility solution, and a rapidly advancing consumer product category. According to Renub Research, the U.S. bicycle market is projected to grow from US$ 15.84 billion in 2024 to US$ 22.01 billion by 2033, registering a CAGR of 3.72% from 2025 to 2033.

This growth is supported by increased health awareness, rising environmental consciousness, new government safety and infrastructure initiatives, and technological advancements—especially in electric bicycles (e-bikes). Together, these factors are reshaping how Americans commute, exercise, and enjoy the outdoors.

Understanding the United States Bicycle Market

A bicycle—lightweight, human-powered, and exceptionally versatile—remains one of the most enduring forms of mobility worldwide. In the U.S., bicycles serve multiple roles: a fitness tool, a commuter vehicle, a weekend adventure companion, and increasingly, a practical alternative to cars for short urban trips.

Modern bicycles have evolved significantly from traditional frames and gears. Today, riders often seek integrated features such as GPS navigation, digital connectivity, improved suspension, and battery-powered pedal assistance. The increasing number of protected bike lanes, shared mobility programs, and community cycling events across the country further fosters adoption.

Cities such as Washington, D.C., Portland, Austin, and San Diego have embraced cycling infrastructure as essential urban planning. Bike-share programs, including New York City’s Citi Bike and Chicago’s Divvy, have normalized cycling as a daily mode of transportation.

Growing fitness culture and rising participation in endurance sports—including triathlons, cyclocross events, and mountain biking competitions—are also propelling interest in specialized bicycles. Cycling is being recognized nationwide not just as recreation, but as a wellness habit and a sustainable mobility choice.

Key Market Growth Drivers

1. Rising Awareness of Health, Wellness & Eco-Friendly Living

Health consciousness among Americans has surged, especially post-pandemic. Cycling is widely embraced as a low-impact, accessible workout option that improves cardiovascular health, builds endurance, boosts mental well-being, and reduces obesity rates.

Meanwhile, climate concerns and the push toward reducing carbon footprints are prompting consumers to choose greener modes of transport. For short urban commutes, bicycles offer a zero-emission alternative to vehicles and public transport.

Government initiatives are amplifying this shift. In May 2024, the U.S. Department of Transportation awarded US$ 63 million across 99 communities through the Safe Streets and Roads for All (SS4A) program. This funding supports the construction of protected bike lanes, traffic-calming corridors, and expanded urban trail networks—making everyday cycling safer and more attractive.

Transportation Secretary Pete Buttigieg emphasized that the initiative aims to “create complete streets and connected trail systems,” ensuring cycling becomes easy, comfortable, and convenient for Americans of all ages.

2. Rapid Adoption of E-Bikes and Breakthrough Technology

Electric bicycles are perhaps the biggest catalyst reshaping the U.S. bicycle market. With pedal-assist technology, e-bikes dramatically reduce physical strain, making longer commutes and uphill rides manageable. This has attracted not only urban commuters but also older adults seeking accessible fitness options.

Recent advancements include:

high-capacity lithium-ion batteries

AI-based route and range optimization

integrated GPS systems

smart connectivity features

improved cargo-carrying capacity

In February 2024, Trek introduced the Allant+ 9.9S, which combines premium performance with voice-guided navigation and intelligent range prediction. The e-cargo segment is also accelerating, with brands like Urban Arrow and Yuba expanding offerings for families and delivery workers—two fast-growing consumer segments.

As traffic congestion intensifies nationwide, e-bikes provide a cost-effective alternative to car ownership, spurring robust market demand.

3. Increasing Popularity of Cycling Culture and Recreational Events

Cycling culture in the U.S. is thriving. From road racing and mountain biking to gravel riding and statewide cross-country tours, participation in recreational cycling continues to rise.

Consumer spending reflects this trend:

In 2023, Americans spent US$ 903 million on bicycle equipment, according to industry reports.

Though the industry is highly fragmented—with more than 200 bicycle brands competing—well-established players are maintaining a strong foothold. Trek, for instance, leads with a 22.5% market share, supported by premium positioning and trusted retail networks.

Social media communities, cycling clubs, and fitness apps such as Strava have helped transform cycling from a hobby into a lifestyle identity. People now invest not only in bicycles but also in accessories, apparel, and digital performance trackers, boosting overall market momentum.

Challenges Impacting the U.S. Bicycle Market

1. High Cost of Premium Bicycles and E-Bikes

Advanced bicycles equipped with carbon frames, precision gear systems, and high-performance components are often expensive. E-bikes, in particular, can cost several thousand dollars due to the additional battery and motor systems.

For many consumers, this high upfront investment remains a barrier to adoption. Economic pressures and inflation have also constrained discretionary spending, slowing the pace of new purchases in the middle-income segment.

2. Infrastructure Gaps and Safety Concerns

Despite improvements, many American cities still lag behind Europe in cycling infrastructure development. Limited bike lanes, poor road-sharing practices, and inadequate parking or storage solutions deter potential cyclists.

Bike theft is another significant issue, especially in dense urban areas such as New York, San Francisco, and Chicago. Without increased safety measures, market adoption is unlikely to reach its full potential.

Market Breakdown by Bicycle Type

1. Road Bicycle Market

The road bicycle segment draws fitness enthusiasts, amateur racers, and professional athletes. Lightweight frames, aerodynamic elements, and advanced shifting systems make these models ideal for high-speed performance.

Urban riders, especially those participating in group rides and endurance challenges, also favor road bicycles. While often expensive, demand remains steady due to a dedicated consumer base and a strong sporting culture.

2. E-Bicycle Market

The e-bike segment is expected to be the fastest-growing category during the forecast period. Consumers across age groups are adopting e-bikes for:

commuting

leisure riding

eco-friendly travel

last-mile delivery services

Government incentives promoting clean mobility, coupled with rising urban congestion, further support this category’s expansion.

3. Hybrid Bicycle Market

Hybrid bicycles—combining features of road and mountain bikes—continue to be a popular choice among commuters and casual riders. They offer durability, comfort, and cost-effectiveness for everyday use.

Their ability to handle both city roads and light trails makes them particularly attractive to families and recreational users. Over the next decade, hybrids are expected to maintain a strong presence in the U.S. bicycle market.

Distribution Channels

Offline Stores

Physical bicycle shops remain crucial in the U.S. market. For many buyers, purchasing a bicycle involves assessing fit, comfort, suspension, and overall feel—experiences that online retail cannot fully replicate.

Specialty stores also provide expert fittings, repairs, maintenance, and after-sale support, creating long-term customer loyalty. Despite the rise of e-commerce, offline retail continues to dominate premium and performance bicycle sales.

Online Retail

Online bicycle sales are experiencing rapid growth due to improved product visualization, video demonstrations, and competitive pricing. Consumers increasingly research and compare models digitally before making a purchase.

However, traditional stores still hold an edge in selling high-end models requiring personalization and technical evaluation.

Top U.S. Bicycle Markets by State

1. California

California leads the U.S. bicycle market thanks to its favorable climate, active outdoor lifestyle, and strong environmental awareness. Cities like San Francisco, San Diego, and Los Angeles have expanded cycling paths and embraced e-bike adoption.

2. New York

New York’s dense urban layout makes bicycles essential for commuting. Citi Bike’s expansion and the rising popularity of e-bikes among delivery workers have strengthened market growth. However, storage challenges and rising theft rates remain ongoing concerns.

3. Washington

Washington State, especially Seattle, enjoys a vibrant cycling culture supported by scenic terrains and green-minded communities. Investments in cycling lanes and recreational trails make the state a strong market for both hybrid and mountain bikes.

Other Key States

Texas, Florida, Illinois, Pennsylvania, Ohio, Georgia, and New Jersey also contribute significantly to market revenue due to rising adoption of bicycles for commuting and recreation.

Market Segmentation Overview

By Type

Road Bicycle

Hybrid Bicycle

All Terrain Bicycle

E-Bicycle

Others

By Distribution Channel

Online Stores

Offline Stores

By Leading States

California

Texas

New York

Florida

Illinois

Pennsylvania

Ohio

Georgia

Washington

New Jersey

Rest of United States

Key Companies Covered

Accell Group NV

Trek Bicycle Corporation

Pon Holdings BV

Giant Manufacturing Co. Ltd

Bulls Bikes

Pedego Inc.

Benno Bikes LLC

Hero Cycles Limited

Ribble Cycles

Riese & Müller GmbH

Each company is analyzed based on:

Overview

Key Personnel

Recent Developments

SWOT Analysis

Revenue Assessment

Final Thoughts

As America accelerates toward a greener and healthier future, the bicycle market is poised for sustained growth through 2033. Whether through traditional bicycles, hybrid models, or cutting-edge e-bikes, cycling has become central to urban mobility, wellness routines, and outdoor recreation.

With rising adoption, supportive government policies, and continuous technological innovation, the U.S. bicycle market is well-positioned to transform how the country moves—one pedal at a time.