Netherlands Bicycle Market Size & Forecast 2025–2033

The market for bicycles in the Netherlands is poised to grow enormously, rising from US$ 2.43 Billion in 2024 to US$ 3.2 Billion by 2033, according to Renub Research. This reflects a CAGR of 3.11% from 2025 to 2033, supported by the country’s strong cycling culture, government incentives for sustainable mobility, and rapid adoption of e-bicycles. With Dutch cities leading globally in cycling-friendly urban planning, the bicycle market remains one of Europe’s most dynamic and future-ready transportation sectors.

A Deep Dive into the Netherlands Bicycle Market Outlook

A bicycle, fundamentally a two-wheeled vehicle powered through pedaling, serves countless purposes—from daily commuting and recreation to fitness and sport. But in the Netherlands, a bicycle is not just a vehicle; it is a way of life.

The Dutch cycling ecosystem is supported by:

A dense network of high-quality dedicated cycling lanes

Cyclist-first urban design

A societal mindset where cycling is the default mode of travel

Strong government policies promoting green mobility

Whether traveling to work, heading to school, running errands, or taking a scenic countryside ride, Dutch residents rely on bicycles as an economical, eco-friendly, and healthy mode of daily mobility. The country’s flat terrain, lush landscapes, and extensive cycling routes make cycling a practical and enjoyable part of everyday life.

Families use cargo bikes to transport children, delivery workers rely on durable e-bikes for efficiency, and recreational riders enjoy relaxed long-distance routes. As part of the national drive toward sustainability, the Netherlands continues to upgrade and expand its cycling infrastructure for generations to come.

Growth Drivers in the Netherlands Bicycle Market

1. Strong Cycling Culture & Government Encouragement

The Netherlands has one of the highest bicycle ownership rates in the world. In January 2025, the country recorded over 22 million bicycles for its 17 million residents, reflecting a deeply embedded cycling tradition.

Government support remains a critical market driver:

Investment in safe bike lanes

Better parking facilities

Urban design that prioritizes cycling over cars

New tax incentives (effective 1 January 2025) to promote bicycle-based mobility across age groups

Cycling is viewed not only as environmentally responsible but also as the most efficient way to navigate Dutch cities. This robust cultural and structural support ensures stable, long-term demand for all bicycle types, from standard road bikes to premium e-bikes.

2. Growing Popularity of E-Bicycles and Technological Innovation

E-bikes are the fastest-growing bicycle segment in the Netherlands.

Key factors fueling this surge:

Ability to cover longer distances with less physical effort

Growing appeal among older adults seeking comfortable mobility

Rapid advancements in battery range, charging efficiency, digital connectivity, and lightweight materials

Widespread urban policies promoting low-emission transport

Recent developments also highlight the market’s momentum. In August 2024, Germany-based Cycle opened its first e-bike retail store in Amsterdam, targeting food delivery couriers, healthcare workers, and business users who rely heavily on durable, high-performance e-bikes. Amsterdam’s store is Cycle’s ninth outlet after Germany, Austria, and Italy—signaling the city’s strategic importance in the European cycling landscape.

3. Health, Fitness & Sustainability Trends

The Netherlands has long promoted cycling as a health-positive practice. Today, rising awareness around:

Physical fitness

Mental well-being

Climate change

Carbon-neutral lifestyles

…has led to even greater bicycle adoption.

Cycling as a form of everyday exercise aligns perfectly with Dutch values around balanced, sustainable living. As global environmental concerns intensify, bicycles stand out as one of the cleanest forms of transportation. This convergence of health consciousness and ecological responsibility continues to drive steady market expansion.

Challenges in the Netherlands Bicycle Market

1. High Competition & Market Saturation

Because the Dutch bicycle market is one of the most mature worldwide, competition is intense. The extremely high ownership rate makes it challenging for manufacturers to increase sales of traditional bicycles.

To stay competitive, companies must focus on:

Innovation

Durability

Added smart features

Strong customer service

Post-purchase support

Urban centers such as Amsterdam and Utrecht already have near-universal cycling adoption, making market penetration difficult for base-level bikes.

2. Rising Costs of Premium Bicycles & E-Bikes

While demand continues soaring, affordability remains a concern.

Premium bikes and e-bikes often cost more due to:

Advanced battery technology

Digital integration (GPS, smart locking, tracking)

Lightweight materials

Higher manufacturing and shipping costs

Inflationary pressures

This price barrier affects middle- and low-income households, potentially slowing the mass adoption of high-end e-bikes despite strong interest.

Market Spotlight: Segments and Regional Trends

Netherlands Hybrid Bicycle Market

Hybrid bicycles are highly popular for their versatility—blending the efficiency of a road bike with the comfort of a mountain bike. They are ideal for:

Daily commuting

Students traveling across cities

Riders navigating both urban and suburban terrains

Their comfort, affordability, and multi-purpose design make hybrids a staple in the Dutch market.

Netherlands E-Bicycle Market

The e-bike segment is the engine of growth in the Netherlands.

Key drivers:

Rising commuter adoption

Strong demand from seniors

Government subsidies promoting sustainable transport

Technological advancements enhancing performance

E-bikes are especially dominant in major cities where longer commutes and dense traffic make pedal-assist bicycles more efficient.

Netherlands Online Bicycle Market

E-commerce is reshaping bicycle purchasing behavior.

Consumers increasingly prefer:

Online comparison of prices and specs

Doorstep delivery

Flexible return policies

Digital marketplaces offering diverse brands

While offline specialty shops maintain strong loyalty, online sales—especially for accessories, mid-range bikes, and e-bikes—are expected to grow steadily.

City-Level Insights

Amsterdam Bicycle Market

Amsterdam is widely recognized as the cycling capital of the world. A significant portion of daily commutes is made by bicycle, thanks to:

Extensive cycling lanes

Bike-first traffic policies

Strong cultural acceptance

E-bikes and bike-sharing systems are particularly popular among both residents and tourists. Despite challenges such as bike theft and congestion, Amsterdam continues setting global standards in urban cycling management.

Eindhoven Bicycle Market

Eindhoven's identity as a technology and innovation hub has shaped its bicycle market. The city promotes:

Smart mobility solutions

Digital-integrated e-bikes

Sustainable urban projects

Its younger, tech-driven population fuels demand for advanced, intelligent bicycle models.

Almere Bicycle Market

Almere, one of the Netherlands' youngest cities, benefits from modern, master-planned infrastructure designed to encourage bicycle usage.

Notable drivers:

Wide pathways

Connected neighborhoods

Sustainability-focused city planning

Higher preference for e-bikes due to longer commuting routes

Its mix of families, professionals, and new residents supports strong, continuous bicycle demand.

Market Segmentation

By Type

Road Bicycle

Hybrid Bicycle

All Terrain Bicycle

E-Bicycle

Others

By Distribution Channel

Online Stores

Offline Stores

Top 10 Cities Covered

Amsterdam

Rotterdam

The Hague

Utrecht

Eindhoven

Groningen

Tilburg

Almere

Breda

Nijmegen

Key Companies Profiled (with 5 Viewpoints Each)

Each company is analyzed across:

Overview • Key Person • Recent Developments • SWOT Analysis • Revenue Analysis

Accell Group NV

Trek Bicycle Corporation

Pon Holdings BV

Giant Manufacturing Co. Ltd

Bulls Bikes

Pedego Inc.

Benno Bikes LLC

Hero Cycles Limited

Ribble Cycles

Riese & Müller GmbH

These companies collectively drive innovation in sustainability, digital connectivity, design, and performance—matching Dutch consumer expectations for premium, long-lasting bicycles.

Final Thoughts

The Netherlands Bicycle Market demonstrates how a combination of cultural tradition, government support, sustainable mobility trends, and technological innovation can shape a resilient transportation ecosystem. As e-bikes become more accessible and digital integration improves, the market will continue expanding steadily through 2033.

With the Netherlands leading Europe in bicycle-first urban planning and green transport, its bicycle market offers a glimpse into the future of sustainable mobility. For manufacturers, investors, and policymakers, the coming decade represents an opportunity to build on this momentum and help shape the evolution of cycling worldwide.