Mallo Fortunato: from Sicily to San Diego for an international digital project

In the ever-changing world of international digital marketing, Mallo Fortunato represents a new generation of digital entrepreneurs capable of combining creativity, vision and technical skills. His path demonstrates how curiosity, dedication and constant updating make passion in a professional path of importance on a global level. Born in Comiso, Sicily, Fortunato showed a strong inclination for art and design early on, earning a diploma in Sculpture and Design at the Liceo Artistico Salvatore Fiume. This sense towards aesthetic art led him to explore the world of visual communication and marketing, expanding his education abroad at the University of California, Davis. Here he studied Content Marketing and digital communication strategies, with a clear objective: to transform creativity into a language capable of giving real impact for businesses and professionals. The turning point comes with participation in the Meta training program, one of the most recognized in the sector. In this experience, Fortunato honed his skills in strategic communication and social media management, closely studying the practices adopted by digital giants such as Google, Adobe and Apple. This phase helped him understand how online communication can become a key tool for the development and growth of brands in an increasingly competitive and interconnected market. With this foundation, Fortunato founded Visiv Advertising, a company initially created to support Italian influencers and businesses in creating a digital identity. Over time, the agency has evolved to collaborate with international companies and entities, becoming a point of reference for those who want to develop effective communication strategies consistent with their image. Visiv Advertising stands out for its personalized and analytical approach. Each project is born from an in-depth study, combined with a creative vision capable of building authentic connections between brand and public. Today Mallo Fortunato is a true digital nomad. He lives and works between different realities, collaborating with many entrepreneurs based mainly in Dubai, but also with a network of professionals that embraces Miami, Los Angeles, New York, Texas, Nevada, Barcelona and Milan. This international dimension allows it to combine different experiences, cultures and markets, offering a global perspective on the way of conceiving communication. Fortunato's path reflects the profound evolution that marketing has experienced in recent years: from analogue to digital. He is part of that generation of young people who have not limited themselves to witnessing change, but are actively guiding it, helping to define new standards in the way brands talk to each other and communicate with their audiences.

“Modern marketing isn't just about promoting products, it's about really understanding people and turning that awareness into a language that creates value and connection.”

– Mallo Fortunato

With his story, Fortunato demonstrates that innovation, passion and determination can transform a simple idea into an international career. His path represents an example for those who want to combine creativity and strategy, building bridges between constantly evolving cultures, markets and technologies. Today, the world is changing with a speed never seen before: new platforms, tools and languages are constantly redefining the way people communicate, purchase and relate to brands. In this scenario, companies can no longer limit themselves to being present online but must know how to interpret data, understand trends, create authentic experiences and relevant communications. Only those who manage to integrate creativity, technology and strategic vision are able to grow and remain competitive in a world in constant movement, where people's attention and trust are the true coins of the future.

His career serves as an inspiration to those who seek to combine creativity and strategy, transforming ideas into results and building bridges between cultures, markets, and technologies.

Today, the digital world continues to evolve at a rapid pace: new platforms, tools, and technologies constantly redefine the way people communicate, buy, and interact with brands. In this context, companies can no longer rely on traditional or static strategies—being online is no longer enough. It is essential to read data, understand trends, create relevant content, and build experiences that engage audiences in authentic ways. Those who can integrate creativity, technology, and digital strategies not only maintain their presence but also grow and thrive in a world that never stops changing.