Boost Your Business with Social Media: Insights from Naushad Parpia
Growing a business is not always easy. But today, there is a tool that can help you reach more people.

That tool is social media. You can use it to talk to customers, show your products, and grow your business every day. Many successful business people like Naushad Parpia use social media to make their companies grow. In this blog, you will learn simple ways to use social media to help your business grow. Everything here is written in very simple English, so it is easy to understand and follow.
Table of Contents
- Introduction
- Choose the Right Platform
- Share Good and Helpful Content
- Be Consistent
- Talk to Your Audience
- Use Simple Videos
- Use Hashtags and Tags
- Check What Works
- Try Ads Slowly
- FAQs
- Final Words
1. Choose the Right Platform
There are many social media platforms. Some of the most popular ones are:
· TikTok
· YouTube
· Twitter (now X)
You do not need to be on all of them. Pick one or two where your customers spend the most time. For example:
· If you sell clothes, Instagram or TikTok is a good place.
· If you sell services to other businesses, LinkedIn is better.
Start with one platform. Learn how to use it. Then grow from there.
2. Share Good and Helpful Content
People do not want to see ads all the time. They want to see helpful, fun, or inspiring content. So, don’t just post about your products. Share things that people enjoy or learn from.
You can post:
· Tips
· Behind-the-scenes videos
· Customer stories
· Tutorials
· Fun facts
· Polls or questions
For example, if you have a bakery, you can show how you make your cakes. This helps people feel connected to your brand.
3. Be Consistent
Posting once and disappearing will not help your business. You need to post regularly. That means posting every day or a few times each week.
People like to follow pages that are active. When you post often, more people see your content. This helps you grow slowly over time.
Naushad Parpia always says that small steps every day lead to big success. This is true for social media too.
4. Talk to Your Audience
Social media is not just about posting. You also need to interact with your followers and target audience. If someone writes a comment, say thank you. If they ask a question, answer it quickly.
You can also like and comment on other pages. This makes people notice your business and come visit your page.
When you talk to your audience, they feel happy. And happy customers come back.
5. Use Simple Videos
Videos are very powerful. People love to watch short and fun videos. You do not need fancy cameras or editing. You can use your phone.
Show your product, your team, or your work process. You can even share customer feedback. Keep your videos short and clear.
Even a 30-second video can bring more people to your page and grow your business.
6. Use Hashtags and Tags
Hashtags help people find your content. If you sell handmade candles, you can use hashtags like:
#HandmadeCandles
#SmallBusiness
#CandleLovers
Also, tag people and locations when needed. For example, if a customer shares a photo, tag them. It makes your brand more visible.
7. Check What Works
Every week, check your posts. See which ones get more likes, comments, or shares. These posts show what your audience likes.
When you know what works, you can do more of it. This helps your business grow faster.
You can use the free tools on each social media app to check your post results.
8. Try Ads Slowly
You can also try paid ads. Start with a small amount. You can boost a post or run a simple ad. Social media ads help you reach more people.
Choose your audience carefully. Show the ad to people who may want your product or service.
With time, ads can help bring more traffic to your page or website.
FAQs
1. What is the best social media platform for my business?
It depends on who your customers are. Instagram and TikTok resonate more with a younger crowd. LinkedIn is good for business clients. Pick the one where your audience spends the most time.
2. How many times should I post each week?
Try to post at least 3 to 5 times a week. If possible, post daily. The more you post, the more people will see your content.
3. How did Naushad Parpia grow his business using social media?
Naushad Parpia focused on sharing useful content and building trust with his followers. He also made sure to post regularly and connect with his audience. That helped his business grow online.
4. Do I need to hire someone to manage my social media?
Not at the beginning. You can start by doing it yourself. As your business grows, you can hire help later if needed.
5. Can I grow my business without spending money on ads?
Yes, you can grow by posting good content and being active. But ads can help you grow faster if used wisely.

Final Words
Social media is a simple and strong way to grow your business. Start with one platform. Share helpful content. Talk to your followers. Post regularly. Even small steps can bring big results. Naushad Parpia used these same steps to build his business. You can too. If you stay consistent, listen to your audience, and learn along the way, your business can grow faster with the help of social media.
About the Creator
Naushad Parpia
Naushad Parpia is the Founder and Chairman of Plative and the Founder of Earthside Farms, a healthy snack company launched in 2022. A graduate of the University of Virginia with a Bachelor of Commerce in Finance, IT, and Economics (2011)




Comments
There are no comments for this story
Be the first to respond and start the conversation.