4 Ways to Balance Your Creative Writing and Marketing Skills

So you have been a creative writer all your life, but all of a sudden, you want to switch your focus and try your hands at marketing. You look for available openings and apply for a position.

A few days later, you're surprised by an offer letter in your inbox. But you know that writing to sell a product is not the same as what you've been doing so far.

As a creative writer, you've been focusing on putting your imaginary ideas and thoughts into engaging words that hook your readers and engage them to continue reading your story.

But now, things are going to be completely different. Your main aim behind creating a copy would be to compel a reader to continue reading one line after the other until they reach the end to click on the CTA to convert.

So now it's no longer just about engaging your readers with your words but also about convincing them to take action on your website.

But how do you do that? Let's find out.

1. Show off Your Strength

As a creative writer, one of your major strengths is the use of storytelling as a way to communicate your thoughts. The good news is that your storytelling skill can act as an advantage to help you become a better marketer too.

In marketing, storytelling is a powerful tool that can help you boost your conversions in a massive way. In order to convince your people to take action, you have to make them read your post first. But they won't do that if they don't find it interesting.

By using storytelling in your narrative, you can instantly hook your reader's attention and use the opportunity to explain why they should care about your product or service.

Also, it's a tremendous way to make your narrative more relatable and to

humanize your brand. Humanizing your brand is important because it helps you build deeper connections with your audience. It also creates a stronger sense of trust and promotes a more positive relationship with your audience.

So why not use it as part of your marketing strategy to boost your conversions? It can help you gain more followers, boost your sales, increase your subscribers and even establish yourself as an expert.

2. Focus on Target Audience

The next important thing you need to do is to identify your target audience. As a marketer, knowing who you're writing for is extremely important.

When you know your target audience, you understand their problems better. This, in turn, will help you understand what information you want to present to your audience, how to structure your content, what kind of supporting data you want to offer, etc.

It also helps you decide the tone you want to use in creating the content. As a result, it becomes easier for you to come up with articles that convince your readers to convert.

3. Use Stats

As mentioned before, writing for marketing is all about persuading your readers to do what you want them to do. But for that to happen, your articles have to be extremely convincing. And the best way to make that happen is to use statistics and data whenever you want to prove a point.

Doing so validates the accuracy of your point and makes it easier for your readers to trust what you're saying. Also, using data in your content can instantly increase the quality of your work because it shows that content has been created after proper research.

4. Focus on How You Begin

The motive behind creating a piece of content is to boost conversions. But for that, you first need to make your readers read what you want to tell them. This can happen only when you can hook them with a strong opening.

By starting it strong, you can make it hard for your readers to leave without completely reading the post. So they'll want to continue reading. That's why it's important to focus on how you begin your post. Your opening stanza can stand as a deciding factor whether the reader will continue reading or quit and hop into another website.

These are some of the points to remember when you're trying to balance your creative writing and marketing skills. Now it's your turn to utilize them for the best results.