20 Best Legit Ways to Make Money on Facebook in 2025

Facebook isn’t just for scrolling through memes and catching up with old friends — it’s a powerful platform to earn real money, whether you’re a content creator, entrepreneur, or side hustler. With over 2.9 billion monthly users, Facebook offers multiple monetization features and tools that allow individuals and businesses to generate sustainable income.

Here are 20 legit ways to make money on Facebook in 2025, along with tips to help you succeed.

1. Facebook Reels Monetization (In-Stream Ads)

Short-form video content is booming, and Facebook is rewarding creators through Reels Play Bonus and in-stream ads. If your Reels generate high views, you can earn from ads shown before or during your content.

Requirements:

Original content

Consistent engagement

Follower and watch-hour thresholds (varies by region)

2. Facebook Stars (For Reels and Live)

Viewers can send Stars (virtual gifts that convert into real money) during your Live videos or Reels. You earn $0.01 per Star.

How to Activate:

Enable Stars through Creator Studio

Go live or post eligible Reels

Encourage your followers to send Stars

3. In-Stream Ads for Videos

If you post longer videos (3+ minutes), you can earn through in-stream ad breaks.

Requirements:

10,000+ followers

600,000 total minutes viewed in the last 60 days

5+ active video uploads

4. Facebook Page Subscriptions

Offer exclusive content and perks to fans who pay a monthly subscription fee (like Patreon, but within Facebook). You can give them special badges, private posts, and behind-the-scenes content.

Requirements:

10,000+ followers or 250+ return viewers

50,000 post engagements or 180,000 watch minutes

5. Affiliate Marketing

Promote other people’s products using affiliate links in your posts or stories. Earn a commission for every sale made through your unique link.

Platforms to Join:

Amazon Associates

Impact Radius

ShareASale

6. Sell Products on Facebook Marketplace

Facebook Marketplace lets you list new or used products locally or nationwide. Ideal for flipping items, handmade goods, or dropshipping.

Hot Niches:

Electronics

Furniture

Fashion items

Home decor

7. Dropshipping with Facebook Shops

Create a Facebook Shop and connect it with platforms like Shopify or BigCommerce. Promote your products via Facebook ads or posts, and let the supplier handle fulfillment.

8. Facebook Groups for Business or Coaching

Run a private or paid Facebook Group offering coaching, training, or exclusive content. Many entrepreneurs make thousands monthly from community-driven memberships.

Examples:

Fitness groups with challenges

Digital marketing masterclasses

Niche education (e.g., parenting, career coaching)

9. Sponsored Content & Brand Deals

Once you grow a sizable audience, brands may pay you to promote their products. Sponsored posts are highly profitable, especially in niches like beauty, tech, fitness, and travel.

10. Facebook Ads Management

If you’re skilled with Facebook Ads, offer your services to small businesses or creators. You can charge a monthly retainer or percentage of ad spend.

11. Create & Sell Digital Products

Use Facebook to promote eBooks, online courses, printables, or digital templates. Post in groups, run ads, or share content on your page to drive traffic to your product.

12. Lead Generation for Local Businesses

Use your marketing skills to help local businesses get leads through Facebook Ads or organic campaigns. For example, help a plumber generate bookings by running lead-gen campaigns.

13. Become a Facebook Group Moderator (Paid)

Large groups often hire moderators to manage posts, enforce rules, and boost engagement. Some brands pay part-time or provide perks in exchange for help running the community.

14. Sell Photography or Art

Promote your prints, digital art, or photography services through Facebook Pages and Groups. Share time-lapses, portfolio previews, and behind-the-scenes content.

15. Offer Freelance Services in Groups

Join niche groups related to your profession (e.g., design, writing, editing, marketing), and offer your services. Many freelancers find clients in buy/sell/service groups.

16. Host Paid Webinars or Events

Use Facebook Events to host paid workshops, Q&A sessions, or masterclasses via Zoom or Facebook Live. Promote the event across groups and your page.

17. Facebook Gaming (Live Stream Monetization)

Stream mobile or console games using Facebook Gaming and earn through Stars, fan subscriptions, and sponsors. Popular games include PUBG, Free Fire, and Call of Duty Mobile.

18. Create Viral Pages & Flip Them

Grow themed Facebook Pages (e.g., memes, quotes, niche humor) and sell them to brands or marketers. While it takes time and strategy, flipping pages is a legit hustle.

19. Offer Social Media Management Services

Businesses often lack the time or skill to manage their own social pages. Offer services like post creation, engagement, scheduling, and ad management for a fee.

20. Use Facebook to Drive Traffic to a YouTube Channel or Blog

Facebook can be used as a traffic tool to promote your monetized YouTube channel or blog. Post teasers, clips, or headlines with links that lead viewers to your main content hub.

✅ Tips to Maximize Earnings on Facebook

Consistency Wins: Post regularly and maintain a content schedule.

Engage with Followers: Reply to comments and messages to build trust.

Create Shareable Content: Emotion-driven or helpful content performs best.

Stay Compliant: Follow Facebook’s monetization policies strictly.

Mix Income Streams: Don’t rely on one monetization method — diversify for stability.

📊 Comparison Table: Facebook Monetization Options

Method Skill Level Passive Income? Requirements

Reels Monetization Medium Yes High views + consistency

In-Stream Ads (Videos) Medium Yes 10K followers

Facebook Stars Easy Yes Creator eligibility

Affiliate Marketing Easy Yes Links + audience

Product Selling (Shop/MP) Medium Yes Product + fulfillment

Sponsored Content Medium No Audience + niche

Coaching/Groups Medium Yes Expertise + audience

✨ Final Thoughts

Facebook is far more than just a social network — it’s a full-blown money-making ecosystem. Whether you’re a video creator, service provider, or digital product seller, there are multiple paths to earn a real income.

The key to success? Be consistent, provide value, and understand your audience. As Facebook continues to grow its creator tools, now is the perfect time to start building your personal brand or online business.