Text Mining Kenya Medical Research Institute’s CEOs’ Statements
T.J. Greer, DMgt (ip)

ABSTRACT
This study employs text mining techniques (computational text analysis) to analyze CEO statements in Kenya Medical Research Institute's annual reports from 2015 to 2021, excluding 2019. The analysis reveals a mixed sentiment, reflecting both challenges and achievements. Positive sentiments are associated with KEMRI’s scientific accomplishments, particularly in response to the COVID-19 pandemic, including advancements in vaccine research, diagnostics, and treatments. The dedication of the staff and the leadership’s navigation through challenges are also highlighted, alongside favorable views on infrastructure investments and partnerships.
Conversely, negative sentiments stem from operational difficulties due to the pandemic, financial constraints, and the loss of key personnel. The study utilizes a combination of quantitative and qualitative methods, including sentiment analysis, word frequency analysis, keyword extraction, and thematic analysis, to derive insights from the CEO’s communications. Findings indicate that KEMRI has shown resilience and adaptability, focusing on scientific research, staff development, and infrastructure growth. The institute’s strategy emphasizes recovery and long-term sustainability despite immediate challenges. The implications underscore the significance of effective leadership, quality improvement, innovation, and knowledge management in enhancing the performance and impact of research institutions like KEMRI.
INTRODUCTION
Text Mining
Text mining is the process of extracting meaningful insights and patterns from large volumes of unstructured text data. It involves techniques from natural language processing (NLP), machine learning, and statistical analysis to identify trends, relationships, and sentiment in text. Common methods include sentiment analysis, topic modeling, and entity recognition. Text mining is used in various fields such as business, healthcare, and social media analysis, allowing organizations to uncover hidden insights, make data-driven decisions, and improve customer experiences. It transforms raw text into structured data, facilitating better understanding and predictive analysis (Jockers, 2014).
KEMRI
The Kenya Medical Research Institute (KEMRI) is a state corporation established in 1979 through the Science and Technology (Amendment) Act, which later evolved under the Science, Technology, and Innovation Act of 2013. KEMRI serves as the national body responsible for health research in Kenya, advising the government on various healthcare aspects, including disease surveillance and response to outbreaks like HIV, cholera, yellow fever, and COVID-19. Over the years, KEMRI has become a regional leader in health research, collaborating with international, regional, and local partners, including the Centers for Disease Control and Prevention (CDC), WHO, and various academic institutions. The institute operates several specialized research centers, such as the Centre for Biotechnology Research and Development and the Centre for Global Health Research, addressing issues like infectious diseases, clinical research, and public health. Through its partnerships and research efforts, KEMRI has contributed to significant scientific discoveries, including the malaria vaccine, and is involved in advancing Kenya’s pharmaceutical and biomedical manufacturing sector (KEMRI, 2024).
CEO Communications
Zerfass, Verčič, and Wiesenberg (2016) examined the practices of positioning CEOs and other top executives in the public sphere, especially in mediatised societies. Using a neo-institutional framework, they surveyed corporate communication leaders across Europe (512 respondents from 21 countries) and conducted qualitative interviews with 42 communication leaders in 12 countries. The study found that while most companies position their CEOs, only a few use structured management processes. European CEOs are often presented based on their functional and ethical competencies, with variations depending on market and organizational type. Notably, companies in high-power distance countries were more likely to have a specific CEO communication strategy, compared to those in low-power distance countries. Zerfass et al.’s (2016) study also revealed significant differences between listed and privately owned firms.
Tsai and Men (2017) focused on the communication styles of CEOs on social media and their impact on organizational outcomes. Their survey of 332 social media users revealed that CEOs who communicate responsively and assertively are perceived as amicable and caring, which enhances followers’ trust, satisfaction, and advocacy for the company. This research underscores the role of CEOs as “chief engagement officers” in developing interpersonal relationships with digitally savvy publics.
Martins et al. (2020) explored how CEO communications in the media serve as strategic responses to institutional pressures, through a case study of EDP, Portugal’s largest electricity group. The study found that EDP strategically resisted institutional pressures, using time as a resource to delay compliance with coercive pressures. Martins et al. (2020) emphasized the tension between the interests of shareholders and broader societal concerns, illustrating how CEO media communications helped negotiate competing institutional demands in a neoliberal context.Men’s (2015) study examined the internal communication role of CEOs, focusing on their communication channels, style, and effectiveness. The research showed that CEOs primarily use email and face-to-face channels to communicate with employees, and that social media presence correlates positively with communication responsiveness and the quality of employee–organization relationships. Men (2015) found that a responsive communication style improves relational outcomes with employees, while an assertive communication style had a smaller but significant impact on these relationships.
Philbin et al. (2014) explored the structure, functioning, and typology of research institutes, focusing on 25 institutes within the energy sector. They identified key features such as research focus, technology readiness, funding, and governance, and categorized institutes into three types, each with distinct advantages and challenges. The study offered recommendations for improving the management and development of these institutions.
Lastly, Yun, Kim, and Schlossstein (2009) compared the R&D management systems of government-funded research institutes and universities in South Korea. Their study revealed that research institutes excel in self-audit systems, R&D account management, and trial production cost control, while universities are more advanced in digital R&D management. Yun et al. (2009) highlighted areas for improvement in both types of institutions, contributing to a broader understanding of R&D management systems in the region.
These studies collectively highlight the diverse roles of CEO communication, from internal communication to public positioning, and strategic responses in complex institutional environments.
RESULTS
Word Frequency Analysis

Sentiment Analysis: A Mixed Bag of Challenges and Triumphs
Based on the provided annual reports, the overall sentiment can be characterized as a mix of challenges and triumphs. While there were significant hurdles, particularly due to the COVID-19 pandemic, the Institute demonstrated resilience and adaptability.
Positive Sentiment:
Scientific Achievements: The Institute’s scientific advancements, particularly in response to COVID-19, are highlighted. This includes research into vaccines, diagnostics, and treatment.
Staff and Leadership: The dedication and hard work of the staff, especially the scientists and health workers, are recognized. The leadership’s efforts in navigating challenges and making strategic decisions are also acknowledged.
Infrastructure Development: The Institute’s investments in infrastructure, such as the rehabilitation of facilities and the construction of new ones, are seen as positive steps.
Partnerships and Collaborations: The strong partnerships with various organizations, including the government and international institutions, are viewed favorably.
Negative Sentiment:
COVID-19 Pandemic: The pandemic is undoubtedly a major challenge that has impacted the Institute’s operations and research activities.
Operational Challenges: The Institute has faced various operational challenges, including financial constraints and administrative hurdles.
Loss of Personnel: The loss of key personnel, such as Mr. Kamau Mugenda, is a significant setback.
Overall Sentiment Score: +30 (On a -100 to 100 Scale)
While the challenges were substantial, the Institute’s ability to adapt, innovate, and deliver impactful research has resulted in a positive overall sentiment. The focus on scientific advancements, staff development, and infrastructure improvements suggests a promising future for the organization.
Topic-Modeling
COVID-19 Research and Response: Keywords: pandemic, virus, research, vaccine, treatment, diagnostic.
Infrastructure Development: Keywords: facilities, building, laboratory, equipment, expansion.
Human Resource Development: Keywords: staff, recruitment, training, capacity building, promotion.
Research Collaborations and Partnerships: Keywords: collaboration, partnership, international, local, funding.
Financial Performance and Sustainability: Keywords: budget, funding, financial, expenditure, sustainability.
Cluster Analysis
|- COVID-19 Response and Research |
|- Document 1
|- Infrastructure Development and Partnerships |
|- Document 2: | |- Document 3
|- General Operations and Achievements |
|- Document 4:
|- Document 5:
DISCUSSION OF TEXT MINING RESULTS
The text mining results from annual reports reveal significant insights into the performance and achievements of the Institute as communicated by the various CEOS. Key terms such as performance, new, and scientific reflect a strong emphasis on progress and innovation, especially in the context of research and development. The Institute’s response to COVID-19, focusing on research, vaccine, treatment, and diagnostic, underscores its commitment to scientific advancement and public health.
Positive sentiment is highlighted through mentions of scientific achievements, with advancements in vaccine research and diagnostic tools being focal points. This is reinforced by frequent references to staff, recruitment, training, and capacity building, signaling the Institute’s investment in human resources. The infrastructure development theme is also prominent, with terms like facilities, building, and expansion pointing to significant physical and technological upgrades to support research initiatives.
The strong focus on partnerships and collaborations — with both local and international entities — is evident, indicating a strategy of pooling resources and expertise. These collaborations are crucial for securing funding and enhancing research outcomes. Financial challenges, however, are alluded to by the keywords budget and sustainability, signaling the ongoing need for financial management and resource optimization.
However, negative sentiment arises from the operational disruptions caused by COVID-19, with terms like pandemic and virus denoting the scale of the crisis. Moreover, the loss of key personnel, particularly Kamau Mugenda, is noted as a setback, though the overall sentiment remains positive due to the adaptability and perseverance displayed in overcoming these obstacles.
Overall, the word frequency analysis reflects an organization that, despite setbacks, has shown resilience and is positioned for future growth. By prioritizing scientific research, staff development, and infrastructure expansion, the Institute has created a robust foundation for continued success and innovation in the face of global challenges. The presence of key terms related to collaboration, funding, and sustainability suggests a well-rounded approach to maintaining operations while preparing for future challenges. The Institute’s strategy appears to be one of recovery and forward-thinking, aiming for long-term sustainability despite the immediate hurdles posed by the pandemic.
The Kenya Medical Research Institute (KEMRI) plays a vital role in advancing healthcare research and innovation in Kenya. As an institution dedicated to improving public health through scientific inquiry, KEMRI faces the dual challenges of maintaining high research standards while adapting to the evolving demands of the healthcare sector. To help KEMRI meet its performance standards, it is essential to draw from the broader field of health research and management. A comprehensive understanding of leadership, quality improvement, innovation, and knowledge management can help the institution improve its effectiveness, achieve its research goals, and contribute to better healthcare outcomes in Kenya. The following analysis summarizes how insights from several management books can assist KEMRI in achieving these objectives.
Effective leadership is crucial for managing research teams, ensuring alignment with institutional goals, and fostering an environment conducive to innovation and productivity. In Effective Leadership in Healthcare: Transforming Roles for a Sustainable Future, Jasper et al. (2017) emphasize the importance of adaptive leadership, which is essential for navigating the complexities of healthcare systems. This framework can be instrumental for KEMRI in training and developing leaders who can manage both the challenges of scientific research and the demands of public health. Strong leadership will also ensure that KEMRI maintains its focus on sustainable growth, ensuring that research efforts are not only impactful but also capable of enduring long-term success. Additionally, O’Neil’s Leading Research and Evaluation in Health Care (2011) provides valuable guidance on managing research operations effectively, focusing on enhancing research efficiency and improving outcomes through better management practices. KEMRI could apply these strategies to optimize its research processes, ensuring that its projects are well-managed, comply with regulatory standards, and meet their intended goals.
To meet and exceed performance standards, KEMRI must continuously strive for improvement in its research and operational practices. Books like The Health Care Manager’s Guide to Continuous Quality Improvement by Fox and Anderson (2012) and Managing Health Organizations for Quality and Performance by Buchbinder et al. (2015) provide frameworks that can help KEMRI enhance its quality management systems. These resources emphasize the importance of continuous quality improvement (CQI), a process that KEMRI could integrate into its daily operations. By adopting CQI methodologies, KEMRI can ensure that research practices, project timelines, and healthcare delivery outcomes are consistently evaluated and improved. This approach would help the institute meet performance expectations, identify inefficiencies, and implement corrective actions when necessary. Furthermore, Buchbinder et al. (2015) argue that a focus on quality in healthcare management is essential for improving both patient outcomes and research effectiveness, which is directly applicable to KEMRI’s mission.
Innovation is a key driver of progress in health research, and KEMRI’s ability to foster a culture of innovation will be crucial for its success. Pareras (2015), in Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch, highlights the importance of entrepreneurship in healthcare research, detailing how organizations can bring new ideas from conception to funding and successful implementation. For KEMRI, applying the strategies outlined in this book could facilitate the development of novel research initiatives and enhance the institute’s ability to secure funding for innovative projects. Jain et al. (2009) also provide valuable insights in Managing Research, Development and Innovation: Managing the Unmanageable, where they focus on managing research and development environments to encourage cross-disciplinary collaboration and foster an innovation-driven research culture. By embracing these practices, KEMRI can better manage its research endeavors, ensuring that they remain at the cutting edge of public health research while meeting performance goals.
Effective management of knowledge is fundamental for a research institution like KEMRI, which generates vast amounts of data and findings. Managing Knowledge in Health Services by Rowley and Gibbs (2011) emphasizes the importance of creating systems to manage and share knowledge effectively across an organization. This book highlights tools and techniques that KEMRI can use to preserve valuable research data, share findings across teams, and ensure that knowledge is not siloed but instead distributed and utilized across the organization. By improving its knowledge management practices, KEMRI can enhance its research capacity, increase collaboration among teams, and ensure that the wealth of research data it generates is effectively applied to improve health outcomes.
Research administration is a critical aspect of running a successful health research institute. Kulakowski and Chronister’s Research Administration and Management (2009) provides a comprehensive guide to managing the administrative aspects of research, including compliance with regulatory standards, managing grants, and ensuring that policies are followed. KEMRI could benefit from implementing the administrative strategies outlined in this book to streamline its grant management processes, improve compliance with international research standards, and better manage research funds. By enhancing its administrative efficiency, KEMRI can ensure that its research is not only high quality but also properly funded and well-regulated, helping the institute meet its performance standards.
In conclusion, KEMRI’s efforts to improve its performance standards can be significantly enhanced by applying management principles from various fields, including leadership, quality improvement, innovation, knowledge management, and research administration. Books such as Effective Leadership in Healthcare (Jasper et al., 2017), Managing Research, Development, and Innovation (Jain et al., 2009), and Managing Knowledge in Health Services (Rowley & Gibbs, 2011) provide valuable insights into how KEMRI can strengthen its organizational structure, foster innovation, and improve its research outputs. By adopting these strategies, KEMRI will be better equipped to meet its performance standards, contributing to the improvement of public health in Kenya through effective research management.
Finally, Tofunmi Omiye, a Stanford Health Policy master’s student, explored the unexpected low impact of COVID-19 on Africa despite projections predicting severe outcomes. He presented findings suggesting factors like Africa’s younger population, lower rates of comorbidities, and previous experience with infectious diseases helped mitigate the pandemic’s effects. Additionally, environmental variables such as sun exposure and Vitamin D levels may have contributed to lower mortality and hospitalization rates. His research aims to inform policies for better managing pandemics in resource-limited regions like Africa. Omiye also explores technology-driven health ventures to improve healthcare access and outcomes in underserved communities (Omiye, 2022).
CONLUSION
In conclusion, the study of KEMRI’s CEO statements underscores the vital role of African science in the postcolonial world. As the continent faces numerous health challenges, the contributions of institutions like KEMRI are crucial in advancing scientific knowledge and innovation. The response to the COVID-19 pandemic exemplifies how African researchers are not only addressing local health issues but also contributing to global scientific discourse. This shift towards self-reliance in scientific research is essential for reclaiming agency and identity in a postcolonial context. By fostering local expertise and prioritizing homegrown solutions, African science can lead the way in sustainable development and health equity. The findings of this study highlight the importance of continued investment in African scientific initiatives, which are pivotal for the continent’s future and its role in the global scientific community.
REFERENCES
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About the Creator
T.J. Greer
B.A., Biology, Emory University. MBA, Western Governors Univ., PhD in Business at Colorado Tech (27'). I also have credentials from Harvard Univ, the University of Cambridge (UK), Princeton Univ., and the Department of Homeland Security.



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