When inspiration hits you in your face like a dumbbell during chest day.

One thing you will find crazy with content writers-turned strategists is that we literally absorb the subject that we are writing on. It will become a part of our personality.

We let that topic live rent-free in our heads. We obsess over the subject until our minds feel like Pinterest boards for that niche. (not exaggerating).

For example, when I was creating structure for this humongous blog, "Your Launch-Proof Small Business Checklist – 30 Key Steps: USA + Global Edition," my brain went haywire with endless industries that are untapped or where there aren't many businesses operating in a particular field.

(In case I made you curious, here's the link to this blog!)

The next day, before I started writing, as usual, I opened my email inbox to review the everyday Google Trends Daily Trending Newsletter.

This time, inspiration hits me. Hard.

I could not stop analyzing those trends from an entrepreneurial mindset. See it for yourself:

And it wasn’t just one trend. It was a full-on reminder that business ideas are hiding in plain sight.

People are Googling:

• “How to get a locker at Coachella”
• “Neem oil” and “grow lights”
• “Peplum sharara” and “how to draw a bunny”

Now, you might be thinking—what do any of these have to do with launching a business? What do you do with trends like these?

But that’s the thing. This is how you train your brain to spot opportunity:

• The Coachella locker and water queries? Clear signal for travel prep kits, festival gear rental startups, or niche ecommerce shops for event-goers.
• Neem oil + grow lights? That’s not just plant care—it’s a content niche, a product line, maybe even an Amazon storefront.
• Sharara peaking in U.S. search trends? A reminder that diasporic fashion and South Asian aesthetics are moving into the Western mainstream. There’s room here for fashion curators, creators, and stylists.

These trends may seem random, but for marketers, strategists, solopreneurs, or even bored writers—they're gold. You have to read between the lines.

And once you start seeing these patterns, you can’t unsee them.

Suddenly, a Coachella query isn’t just about a locker. It’s a business waiting to be built. A viral plant search isn’t just cottagecore. It’s a product line, a content niche, a whole brand angle.

And the best part? This isn’t some secret growth hack.

It’s literally free. It’s called Google Trends.

You don’t need to turn every one into a blog or business idea. You just need to notice them. When you start watching Google Trends Newsletter daily, you start to train your brain to:

• Spot shifts in language (“packing list” is trending with “Coachella”? = Opportunity for travel DTC)
• Understand seasonal demand (seed planting = home gardening, but also content for sustainability brands)
• See micro-movements before they get mainstreamed (like “sharara” in U.S. search data = maybe the diaspora is influencing local fashion scenes)

Most people think Google Trends is for journalists or SEO nerds. But if you’re in entrepreneurship, marketing, strategy, or even just trying to understand culture better—it’s one of the most underrated free tools out there.

How do I use it?

Easy.

Go to Google Trends, scroll to the bottom of the page, and enter your email to subscribe.

One email. Ten trending searches. DAILY.

And occasionally? A wild insight that rewires how I see an entire industry. You don’t need to turn every spike into a startup.

But if you’re someone with an entrepreneurial mindset, if you’re always half-looking for your next move, then this is your cue.

Ideas don’t hide in pitch decks. They show up in plain sight, disguised as search terms.

All you’ve got to do is look.