What is a Keyword?

What is a keyword?

A keyword, or a focus keyword, is a word that describes the content on your page or post best. It is the search term that you want to rank for with a certain page. When you use keywords for your website, social media or other webpages, when your customer is searching for THAT keyword or phrase in Google or other search engines, they should find your website.

There are three types of keywords, and three types of keyphrases. Keywords or keyphrases should both describe the essence of what the post is about. The difference between the two is that keywords are single words, while keyphrases are made up of a few words (e.g. a phrase).

The three types of Keyword that are most common are as follows:

1. Navigation Keyword

These keywords are entered by the user into a search engine to find a domain or specific sub-page of the domain. As an example, the consumer enters the domain name into the search engine, e.g., "ebay.de". This approach may seem ridiculous to an expert. You may be surprised that many internet users do not know what an address bar is, or that they can also write the domain name directly there.

2. Information keyword

Information keyword is when the user searches for general information. With the keyword "Branding", the consumer searches, for example for a general classification, articles, etc.

3. Search keyword

Search keyword, that is probably done before a purchase, is characteristic of this keyword type. For example, the search words "Test Lenovo Laptop" indicate that the user would like to know how good the Lenovo laptops are.

The three keyphrases that are most commonly used are as follows:

1. Short-tail keywords include only a single word. These keyphrases have a very high search volume and are very competitive.

2. Mid-tail keywords consist of two or three words. They also have a high search volume but are easier to specify. Making the competition not as high level.

3. Long-tail keywords consist of more than three words. They are searched less, very specialized and competition weak here. Texts optimized for certain phrases can appear in the first search results quickly and easily.

Now you know the different keywords and keyphrases types. The challenging part is trying to find the right keywords and keyphrases. Here are some tips on how to find the best keywords and keyphrases for your business.

1. Brainstorming

Collect all the terms that you consider relevant to your business and industry. Do not limit yourself and just write them down. Don’t limit yourself to just words, write down word combinations as well. E.g. Digital Marketing

2. Use the normal language

Remember, many of your consumers are not experts. They maybe using wrong terminology ("screwdiver" instead of "screwdriver"), phrases ("consultant for house purchase" instead of "building expert") or common synonyms ("private credit" instead of "consumer loan"). Think about how your target market will use the language when searching for the right keyword.

3. Check your competitors

Do you have a list of your competitors? Great! Just look at the pages of your competitors. What words and combinations of words do you notice? You can use these to find the appropriate keywords.

4. Tools

Using keyword search tools are a great way to check how promising words and phrases are. The tools show how often the keywords are searched, terms, and makes it very easy to find additional keywords.

For me, I find the best tool is Google: Keyword planner. This free tool allows you to easily find new and alternative ideas for search words, and can even predict the traffic.

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