Jacinta Austin
Bio
I am a marketing professional in Washington DC whose a foster and volunteer for DC Paws. I'm a runner, sports enthusiast, traveler, book worm, and foodie. You'll find me exploring bookstores, eating amazing food, or at my local cafe.
Stories (3)
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The New Marketing Strategy – Brand Activism
2020 has seen the rise in a new marketing tactic: Brand Activism. Meaning brands seek to stand out in a fractured marketplace, taking a public stance on social and political issues. This change in marketing tactics shows brands are becoming more comfortable alienating some consumers to address the sociopolitical issue.
By Jacinta Austin5 years ago in Journal
What is a Keyword?
What is a keyword? A keyword, or a focus keyword, is a word that describes the content on your page or post best. It is the search term that you want to rank for with a certain page. When you use keywords for your website, social media or other webpages, when your customer is searching for THAT keyword or phrase in Google or other search engines, they should find your website.
By Jacinta Austin5 years ago in Lifehack
