India's Rape Culture Being Fueled by Sex Scenes in iBomma Telugu Movies
How Hindi Movies Continue to Promote Rape Culture

India has long grappled with the pervasive issue of sexual violence, sparking debates across the nation about causes and solutions.
Recently, some have scrutinized the influence of the Telugu film industry, particularly platforms like iBOMMA, in normalizing toxic attitudes through explicit and morally ambiguous content. The portrayal of women in Telugu movies often blurs the line between entertainment and the subtle reinforcement of harmful cultural norms.
The Impact of Over-Sexualized Content in Telugu Movies
Telugu cinema is no stranger to incorporating sex scenes or depicting women as mere objects of desire. While Bollywood has been criticized for similar reasons, iBOMMA Telugu movies often take this to an extreme, portraying disturbing narratives where consent is absent, downplayed, or outright mocked.
Movies with exaggerated romantic pursuits can perpetuate the idea that relentless pursuit, even against a woman's will, is somehow endearing or justifiable.
The discussions on Reddit regarding the normalization of sexual assault in Telugu cinema [https://www.reddit.com/r/tollywood/comments/1f9cvhs/normalization_of_sexual_assault_in_telugu_cinema/] reveal a pattern of excusing or even glorifying problematic behaviour in these films. Sexual harassment becomes a comedic element, and predatory behaviour often goes unaddressed within the storylines.
Are Movies to Blame for Real-World Attitudes?
It's an oversimplification to blame films alone for India’s rape culture. However, media as a whole holds substantial power in shaping public perceptions.
When audiences, especially young men, consume repeated portrayals of abuse, manipulation, or harassment under the guise of love or humour, these behaviours can become normalized.
The Telugu film industry’s own insiders have acknowledged its failures. Prominent actresses and activists have been calling for change, such as the attempt to prompt authorities to release reports addressing harassment in the workplace as highlighted by The Hindu [https://www.thehindu.com/entertainment/movies/telangana-government-yet-to-release-2022-report-on-treatment-of-women-in-telugu-cinema/article68589690.ece]. Yet systemic reform has been slow, leaving many of these issues unresolved.
iBOMMA’s Role and Responsibility
Platforms like iBOMMA have democratised access to Telugu films, making them widely available online. However, this convenience adds another layer of accountability.
With a significant portion of the audience being impressionable young minds, the material needs to be curated responsibly. The depiction of explicit content without context, or worse, without consequences for negative actions, can send the wrong message.
Even ambitious projects claiming to raise awareness about rape and sexual violence, such as “Dashmi,” reviewed on iBOMMA [https://ibomma.movie/dashmi/], sometimes fall short. These films risk trivializing the very issues they aim to highlight if their narratives lack nuance.
Why Cultural Context Matters
It's vital to understand the unique sociocultural influences within India. In a country where discussions about sexuality are still largely taboo, cinema often serves as the primary means of exposure to these complex topics.
When sex scenes are depicted irresponsibly, with no regard for ethics or consequences, they might shape misconceptions about healthy relationships or consent.
The broader implications of content normalization have been extensively discussed. For instance, the 2018 allegations by actor Sri Reddy, noted in The Hindu [https://www.thehindu.com/entertainment/movies/telangana-government-yet-to-release-2022-report-on-treatment-of-women-in-telugu-cinema/article68589690.ece], blew the lid off the systemic exploitation in Telugu cinema, revealing how toxic portrayals on-screen often mirror real-world dynamics behind the scenes.
Can The Telugu Film Industry Change?
The Telugu movie industry is gradually taking steps towards reform. Initiatives like the creation of complaint committees and efforts to ensure greater representation of women in leadership roles are encouraging signs. There’s also an increase in more equitable storytelling that doesn't rely on outdated stereotypes or harmful practices.
Support groups like the Voice of Women (VoW) are pushing for systemic changes, urging for transparency and accountability. One strong recommendation includes the use of public spaces for auditions to prevent exploitation—a significant step in creating safer spaces for women in the industry.
Meanwhile, audience responsibility cannot be ignored. Viewers must demand better. Whether it's avoiding problematic films or supporting progressive narratives, societal sentiment can drive the industry towards meaningful change.
The Need for Awareness and Advocacy
Changing a cultural ethos takes more than just reforms within the film industry—it requires a concerted shift within society. Schools, community leaders, and media professionals all have a part to play in dismantling the erroneous notions instilled by years of unchecked depictions.
Documentaries such as "India's Rape Scandal" by Frontline [https://www.youtube.com/watch?v=2N7rioe0tjU] provide hard-hitting insights into why India faces recurring issues around sexual violence. These efforts, combined with grassroots activism and policy support, stand a better chance at addressing the larger, societal framework that enables such behaviour.
Conclusion
The intersection of media and culture is undeniable, with films having a profound impact on societal norms. Telugu cinema, including the content circulated through platforms like iBOMMA, must reevaluate its influence in perpetuating damaging narratives. While cinema alone doesn't cause rape culture, it plays a significant role in either reinforcing or challenging society’s norms.
Accountability from filmmakers, advocacy for stronger policies, and awareness among audiences can collectively work towards breaking this cycle. India deserves an entertainment industry that amplifies respect, empathy, and progress—one film at a time.
About the Creator
Anna Wong
Anna studied at Chiang Rai Rajabhat University where she earned a degree in Journalism and Mass Communication in 2004. After graduating Anna worked as a journalist for MCOT Radio broadcasting stations company



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