How YouTube Pays Creators: The Basics and Beyond!

YouTube Monetization Options

There are a variety of different ways that YouTubers can make money from their videos. It all depends on each YouTuber’s own circumstances, as well as the type of content they’re sharing and the audience they’re trying to reach. Each of these monetization options has different rates and policies regarding payment, so it’s important to understand these before diving in. - Advertisement-Supported Videos - Ad-supported videos are among the most popular ways that YouTubers make money. This is the same type of monetization that has been available on the site since its inception. Advertisers will pay for ads shown before or during a video, and YouTube will share that revenue with the content creator. - Commissions and Royalties - If a YouTuber has partnered with a record label or a publisher from whom they own the rights to their content, they might be able to earn a commission or a royalty from those companies. This is often done when the music from their videos is being used in a more general way and the company wants to be sure they’re being credited for it. - Ad-Supported Videos - Ad-supported videos are among the most popular ways that YouTubers make money. This is the same type of monetization that has been available on the site since its inception. Advertisers will pay for ads shown before or during a video, and YouTube will share that revenue with the content creator. - Commissions and Royalties - If a YouTuber has partnered with a record label or a publisher from whom they own the rights to their content, they might be able to earn a commission or a royalty from those companies. This is often done when the music from their videos is being used in a more general way and the company wants to be sure they’re being credited for it. - Sponsorships - This is a form of monetization that’s a bit more exclusive to YouTubers who also have a large and engaged following. In exchange for a monetary payment, they’ll create sponsored content that promotes a product or service on their channel. - Paid Channels - This is the new way that YouTube is letting some creators make money from their videos. It’s simply an added tier on top of the free tier of their channel, and it allows creators to charge viewers a monthly or annual fee to access exclusive videos that aren’t available to the public. - Merchandise - A YouTuber could make money from their channel by selling merchandise like T-shirts or mugs with their logo or catchphrase on it. They can do this through their own website or through platforms like Shopify or Teespring. - Exclusive Content for Google, Facebook, and Other Platforms - More and more YouTubers are choosing to release some of their videos exclusively for other platforms like Google, Facebook, or their own website. They can do this by keeping their videos unlisted or private on YouTube.

Read and watch to discover the ins and outs of how a creator can make money on YouTube and what opportunities are available to them right now. (Click here to watch video)

Commissions and Royalties

A YouTuber uploads a video and makes money from it. Sounds simple, right? Well, it can be, but there’s more to it than that. A YouTuber can make money from a video that they create by selling it to a company. The company pays the YouTuber a commission for selling their product in the video. There’s a chance the YouTuber will receive royalties from the video as well. Royalties are earned from sound recordings. For example, if a YouTuber uses a song in the background while they are filming their video, they will receive a percentage of the revenue generated from that song. This is how record labels make money, and it’s how YouTubers can earn money, too. A YouTuber will have to sign a contract with a record label, and they will have to mention the company in their video.

Ad-Supported Videos

Ad-supported videos are a great way for YouTubers to make money without having to wait for a commission or royalties. Uploading a video, making it ad-supported, and setting the price of the video will generate revenue for YouTubers. There are a few rules to adhere to when making an ad-supported video. You have to have the product and permission to show it in your video. You also have to make sure that the video is suitable for all audiences.

YouTube Sponsorship

Sponsorship on YouTube is similar to a commission in that it pays YouTubers to talk about and show products. The difference is that the YouTuber has to talk about the product while they’re filming. They can’t just mention it in the description. Sponsorship is a great way for creators to get free products and make money at the same time. It’s also a good way to build relationships with companies and creators. This can help you build your brand and get more views.

Paid Channels

This is one of the best ways for YouTubers to make money on their channel. Creators can charge a subscription fee for access to exclusive content or special channel features. Many top YouTubers have a paid channel, including Rooster Teeth, PewDiePie, and Dude Perfect. There are even groups of YouTubers who have a paid channel together. This is a great way to monetize a channel and make money from it even if the individual videos aren’t generating a ton of views or revenue.

Merchandise

Another great way for YouTubers to make money is by selling merchandise. This is a great way to diversify your income and make more money from your channel. YouTubers can sell T-shirts, mugs, phone cases, and more. It’s important that YouTubers follow all the rules associated with selling merchandise. They’ll need a Business Tax Identification Number (SSN), and they’ll need to file taxes on the revenue they earn from selling merchandise.

Exclusive Content for Google, Facebook, and Other Platforms

There are many other platforms besides YouTube where YouTubers can make money from their content. These platforms pay YouTubers for their exclusive content, meaning the content is only available on that platform. A good example of this is Google’s new streaming platform where YouTubers can upload their content and make money. This is a great way to diversify your income and make money from your videos.

Bottom line

There are many ways to make money on YouTube. While each monetization option is different, they all have one thing in common: they depend on views. The more views you get on your videos, the more money you’ll make. It’s important to choose a monetization method that suits your style and that you’re comfortable with. Make sure to choose a monetization option that you can sustainably rely on as your channel grows.