How YouTube Pays Creators: The Basics and Beyond!
YouTube Monetization Options
There are a variety of different ways that YouTubers can make money from their videos. It all depends on each YouTuber’s own circumstances, as well as the type of content they’re sharing and the audience they’re trying to reach. Each of these monetization options has different rates and policies regarding payment, so it’s important to understand these before diving in. - Advertisement-Supported Videos - Ad-supported videos are among the most popular ways that YouTubers make money. This is the same type of monetization that has been available on the site since its inception. Advertisers will pay for ads shown before or during a video, and YouTube will share that revenue with the content creator. - Commissions and Royalties - If a YouTuber has partnered with a record label or a publisher from whom they own the rights to their content, they might be able to earn a commission or a royalty from those companies. This is often done when the music from their videos is being used in a more general way and the company wants to be sure they’re being credited for it. - Ad-Supported Videos - Ad-supported videos are among the most popular ways that YouTubers make money. This is the same type of monetization that has been available on the site since its inception. Advertisers will pay for ads shown before or during a video, and YouTube will share that revenue with the content creator. - Commissions and Royalties - If a YouTuber has partnered with a record label or a publisher from whom they own the rights to their content, they might be able to earn a commission or a royalty from those companies. This is often done when the music from their videos is being used in a more general way and the company wants to be sure they’re being credited for it. - Sponsorships - This is a form of monetization that’s a bit more exclusive to YouTubers who also have a large and engaged following. In exchange for a monetary payment, they’ll create sponsored content that promotes a product or service on their channel. - Paid Channels - This is the new way that YouTube is letting some creators make money from their videos. It’s simply an added tier on top of the free tier of their channel, and it allows creators to charge viewers a monthly or annual fee to access exclusive videos that aren’t available to the public. - Merchandise - A YouTuber could make money from their channel by selling merchandise like T-shirts or mugs with their logo or catchphrase on it. They can do this through their own website or through platforms like Shopify or Teespring. - Exclusive Content for Google, Facebook, and Other Platforms - More and more YouTubers are choosing to release some of their videos exclusively for other platforms like Google, Facebook, or their own website. They can do this by keeping their videos unlisted or private on YouTube.
