How to Market Your Business for Free

Starting your own business can be an exciting endeavor, but it can also feel overwhelming. Not only do you have to think about coming up with a product or service and making sure it’s profitable, but you also need to consider how to market it in order to draw customers in. While paid advertising like radio and television ads are certainly effective and can be worth the cost, there are plenty of other ways to reach your target audience without spending money on ads. Use the following suggestions to help you market your business without paying anything at all.

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Steal Like an Artist

Good artists copy, great artists steal—just like good marketers should. Taking inspiration from what’s successful in your industry is an important part of learning how to market a business. Follow along with other brands and figure out what they’re doing right, then try it yourself. The best way to find out if an idea will work is to test it on a small scale first, before diving in and trying something new.

Join Linkedin Groups

If you’re having a hard time gaining traction, join (or create) a Linkedin group that is related to your industry. Not only will it help expand your network, but you can also use these groups as opportunities to share information, connect with like-minded individuals and provide value. To avoid annoying people, though, make sure you post in moderation and add value with each piece of content you publish.

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Get on Reddit

Reddit, a social news website and self-proclaimed front page of the Internet, has been around since 2005. It has a reputation as being one of the web’s most influential communities, which means you can find an audience there if you know where to look. Reddit is particularly active in certain industries—for instance, marketing and music—so it can be helpful when trying to connect with members of these communities.

Comment on Reddit

There are tons of subreddits about every subject you can imagine. Find one that’s related to your business and see what kind of conversations people are having. If it seems relevant, jump in and add some value to a discussion or start one of your own. You’ll come across as knowledgeable and excited about your industry and have plenty of opportunities to connect with others. Plus, you might even pick up some clients along the way!

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Go Where You're Needed

There’s an expression: Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. That, right there, is marketing. Teach your business what it needs to do—what it should say, how it should act and, most important of all, who it should talk with. Most small businesses don’t have time or resources or expertise in public relations; they need help getting their message out there.

Attend Networking Events

Networking events are a great way to meet other business owners, especially those in your niche. And there’s no better way to learn about marketing strategies than by learning from someone else’s mistakes and successes. Attending networking events will also help you stay motivated. Sure, you might not know anyone at a networking event when you walk in—but you might have built up a few relationships by the time it ends.

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Do a Giveaway

It’s a proven fact that offering people an incentive to like your page, share your post, or follow you on social media is one of most effective ways to grow your audience. If you don’t have much of a budget (or even if you do), make sure that your content offers value in exchange for engagement. It could be as simple as offering someone free access in exchange for their e-mail address or something else they’re willing to trade.

Leverage Facebook Groups

Facebook groups are an amazing resource if you’re looking to market your business, but they can be difficult to navigate. Use these simple tips to get started with your local business group.

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Create Beautiful Images with Canva

There’s more to social media marketing than buying ads. One of the best and most cost-effective ways to market your business on social media is through visual content. And Canva, a free design tool that helps you create attractive graphics, infographics, Facebook covers and more with ease, can help make that happen.

This is a good one. Snapchat (the app, not necessarily the company) isn’t about sharing moments with friends and family, it’s about sharing moments with strangers. That means your business needs to be using Snapchat or you need to get into it—fast.

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