Content Writing Vs Copywriting 

Being a writer, no matter what domain of writing you work in, you must be clear about the different forms of writing and how they work.

Most people confuse content writing with copywriting. 

I realise it through LinkedIn job posts where recruiters post about content writing positions but demand specifically copywriting services, SEO, content strategy, and management services. 

Also, I read someone talking silly about content writing because he has to prove copywriting serves well. 

He said that a long-form article is a waste when we do things in a few words. 

I felt like the person was unaware that both categories serve different purposes. 

Copywriting serves as a call to action for a sale specifically. 

And content writing serves wide purposes. Copywriting itself is a form of content writing. It's a type, a category, a portion of it. 

So, let's have an insight into the difference between both of them because, as a writer, you must be aware of it so that you don't sound silly in interviews or you don't play dumb while defending your area of writing. 

Content writing 

Content writing is a broad term that contains an ocean within. 

There are a number of types of content writing. 

• Copywriting: B2B, B2C, etc. 
• Website writing: blog posts, articles, pages. 
• Book writing: (book content).
• Social media writing: (social media scripts, descriptions, and many more). 
• Creative writing: (stories, scripts, poems, poetry, etc.)

Everything available on the internet is content. Written content lies in the content writing domain. 

Difference between content writing and copywriting

Content writing

Purpose

• Content writing is for entertainment and education and attracts specific audiences.
• Content writing is used for blog posts, articles, books, and more. 

Tone

• Usually, content writing is conversational and friendly. 

Format

• It's usually long-form articles or blog posts. It's generally lengthy content. 

Call to action

• Depending on the subject or purpose, content writing may or may not include a "call to action."

Copywriting

Purpose

• Copywriting is specifically to attract sales, purchases, or action. It's a "call to action." 
• Copywriting is typically used for advertisements, email campaigns, and sales pages. 

Tone

• Copywriting is persuasive or more direct. 

Format 

• It's usually small, concise, and to the point, typically designed for action. 

Call to action

• Copywriting must include a "call to action." 

Bottom line

The comparison cannot be made based on importance and which serves well because both forms of writing are equally important and serve different purposes. Being a writer, no matter what domain of writing you work in, you must be clear about the different forms of writing and how they work. 

Officially published on Medium under my belt.

© Mahnoor Chaudhry 🌷

About this blog!

I talked about writing, a career as a writer, productivity, books and much more.

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