Best report on productive website

MASTERY WEBSITE

How to Create a Highly Visible, User - Friendly Website That Attracts More Customers

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Do you have a website?

And if so, is it doing the job for you? By that, I mean...

• » It’s easy to find on Google
• » You get regular traffic (visitors) every day
• » It’s converting visitors into email subscribers and social media followers
• » You get links and recommendations from other websites
• » You’re making sales from it

Today’s Internet users want to see that you are credible, have their best interests at heart, and offer something worth offering. That’s why having why a good website is more important than ever. It should include the following elements:

» Useful – Your website allows potential customers to get information about your products and services, including maps, times, locations, and contact details that offer organization or individual content colors. You can also provide value through a blog element that includes entertainment, advice, reviews, news, and resources.

» Trust – This is an opportunity to show that you are a credible organization or individual. Photos, achievements, testimonials, and regularly updated content prove that you’re the real deal.

» Branding – Your website is a window into your personality and world view, from the colors and layout to the images you choose and the content style. At a glance, it communicates your values, belief, purpose, manifesto, or mission.

» Searchability – Your business should be easy to find on search engines and social media. If you keep your website updated and topical, it will get picked up by search engines more often, meaning potential customers will find you when they’re looking for help. It is more likely to get shared on social media by adding interesting new content.

» Social – Your website is a great place to direct your social media followers for videos, articles, news, and helpful information. A website allows you to advertise your social media accounts to new followers.

» Email marketing – Your website is the ideal vehicle for picking up new email subscribers by offering exclusive information, gift reports, or discounts to those who provide you with their details. It’s also an essential tool for email marketing and allows you to push readers to other websites to get more information and help.

» Sales – Your website is your shopfront, a place to show off your wares, or link to your eCommerce site.

» Backlinks – When your site gets referred to by other quality websites, it builds up your credibility and pushes you up the Google rankings, making you even more visible.

» Mobile – When people are on the go, they will want to access your information quickly to find you or order from you on the go. A mobile-friendly website gives you a considerable advantage, offering maps, numbers, purchase options, and useful links that help your customers. When your website does all the above, it’s working for you. But unless you have your website builder or tech team, it can be hard to know where to start. There is where we have your back as we are offering the most outstanding course on ''How To Build A Professional Website''1. Profile Your Ideal Customer.

» Primary Goals (Do they want to overcome a specific problem, increase knowledge or skills?)

» Positive Emotions (How will they feel if they were to solve their problem or achieve their dream outcome?)

» Primary Fears (What will happen if they fail to achieve their desired result?)

» Negative Emotions (How will they feel if they fail? Do they currently

experience negative emotions due to their problem?)

» Bad Experiences (What are their negative experiences in the past when trying to achieve their desired outcome? Have they been let down or received the? wrong advice or information?)

» Obstacles (What’s stopping them from achieving their goals?)

» Common Enemy? (Is there an individual, group, or organization necessary to work against them or get in the way?)

Make sure you are clear about your niche and who your competition is.2. Think of Keywords Related to Your Business Niche

For example, if you specialize in gardening tips and products for people with small that relate to outside spaces, you might choose: ‘gardening + organic + balcony.’ Now use those keywords to go out and find 20-50 blogs or magazine sites that relate to your niche.

If you’re in the doggie care business, you might try ‘dog sitting,’ ‘dog walking services, ‘kennels.’ Find the top 10 websites on Google and keep these as a swipe file for reference.

Go onto Twitter and search for keywords and hashtags (use this symbol #)related to your niche. Find 20-50 people producing content and look at how they’ve designed their websites. Work out the most vital elements of the best websites but remember that you must differentiate your business and have your brand and personality. Here are some questions to ask yourself.

Design and Layout – How Do Most of Your Competitors Look?

» What colors do they typically use?

» What type of layout do they favor?

» What is the general style and content of photos/images?

What could you do to set yourself apart and make the customer journey more user-friendly and more entertaining than your competitors while staying professional and credible?

3. Note Down Which Pages and Features Your Best

Competitors Have on Their Website

These might include:

❑Blog

❑Testimonials

❑News

❑Webshop

❑Email newsletter

❑Free advice/instructions

❑Videos

❑Audio

❑Location maps

❑Photo gallery

❑Social media feed

❑Contact

❑About Us/Me

❑Legal disclaimers / T&C

Consider which could be helpful on your site or all of them for your customers. Decide on a list of ‘must have’ elements (The learning elements) for your website and add any relevant features you could include to make it even more engaging.