7 Reasons Why You Need a Website for Your Business

According to 2015 statistics, companies that have websites receive 37% more leads than those that don’t have websites. Having a website doesn’t have to be expensive or time-consuming; you can get one up and running in no time with the right web design company by your side! At this point, there are many reasons why having your own website would benefit your business, so if you’re still on the fence about whether or not you need one, here are seven reasons why you need a website for your business today.

A website is like an online resume

Having your own website is like having your own mini-resume on hand at all times. When you create your own personal brand, it allows you to tell people about yourself and what you’re good at—and that’s good business sense. In fact, according to an SEO study by HubSpot , companies with websites are likely to see an average of $2,000 more in annual revenue than those without. It also makes you look more professional: A website shows potential clients that you take your business seriously and have a vested interest in doing things right.

Search engines love websites

Websites are search engine friendly, meaning they show up at or near the top of search results. If you want your business to rank high in SERPs (search engine results pages), you need to optimize your site’s SEO. All websites should have a strategy for both on-page and off-page SEO. Regardless of which approach you choose, include keywords that will lead people to your business—and make sure those keywords are relevant and timely. It is better to include more specific terms that fewer people search than very broad terms that tons of people search. Search engines don’t care about how many times your keyword appears on a page; they only care about relevancy. The more relevant your content is to what someone searches, the higher you will rank in SERPs.

Connect with social media

Whether you’re looking to connect with clients or sell online, your business needs a social media presence. Set up profiles on all major social platforms, from Facebook to Instagram and Twitter to Google Plus and LinkedIn. Consider offering an incentive—like an exclusive coupon or discount code—for those who follow you on social channels. And don’t forget about local search: Make sure your business is listed in as many directories as possible, including Yelp and Foursquare. As always, it pays to be strategic about where you place your efforts; if you have a brick-and-mortar location, make sure it appears in listings for local businesses.

Optimize the design

Websites should be easy to navigate and load quickly. According to Google, 47% of users will abandon your website if it takes longer than 3 seconds to load. Identify what information is most important for users to see on your site, and make sure it’s prominent. Avoid large images that might bog down your website’s speed or take up too much screen space. Make sure all pages are linked together clearly so users can easily find what they need. Lastly, don’t forget about mobile optimization: Google says mobile searches have increased by over 100% in just two years—and mobile-friendly websites are more likely to show up in search results.

What to consider in designing a logo

There are numerous elements that go into making up a logo—colour, typeface, style, etc.—but if you’re not super familiar with design, there are three things to consider when designing your own logo: 1) Will it make my business stand out? 2) Does it fit my brand? 3) Is it timeless? These questions can help guide you in creating an effective logo. While these aren’t necessarily bad logos, they may not be great logos either. If you want to create a great logo, think about what makes your business unique and how best to convey that in visual form. Think about how other businesses have conveyed their uniqueness through their logos.

Build links from other sites

It’s important to build links to your site so that you can attract more traffic. The more authoritative sites that link to you, the better you’ll rank in search engines. One way of doing so is to leave comments on relevant posts and pages on high-authority websites. Participating in forum discussions and answering questions posted by users can also help you gain exposure. Asking other bloggers for backlinks may work, but it might get them into trouble with their webmasters—not what you want!

Make it easy to edit and update

It should be easy to edit your website, so that you can make updates and keep information up-to-date. There’s no sense in creating content if it won’t live online in some form—and is thus forgotten about—because it’s hard to update or edit. With WordPress, you can edit text directly on your website and upload new pages with ease. No knowledge of HTML is required!

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