6 Reasons Why You Should Associate With An Explainer Video Maker For Your Brand Promotion

Explainer videos are short videos normally used for marketing that describe a company's product or service to the potential audience.

These videos are normally posted on a website's homepage, landing page or a product page. There are numerous explainer video makers who create engaging explainer videos.

Explainer videos have achieved astounding popularity over the past few years owing to its proven effectiveness in growing a business as well as its affordability, thus making it an excellent marketing tool. Now that you know about explainer videos and its importance take a look at some of the reasons why explainer videos are relevant for your business.

Watching Videos vs Reading

Most people choose to watch a video rather than reading chunks of text about your products or services.

The audience will choose content that they wish to see based on how easy it is for them to process. The simple reason for this is that humans tend to avoid tasks that seem to be demanding for them, especially if it's in a cognitive way.

And taking into consideration the fact that your audience will process a video 50000 times faster than textual content, if you ask them to choose between a video and a piece of text, then most likely they will choose video.

Increase Sales

People are more likely to buy a product after watching an explainer video. There are statistics that support this statement. A website without any videos has an average conversion rate of 2.9%. But videos can double this. The average conversion rate increases up to 4.8% with the addition of videos.

Sales also get higher when companies invest in video content by

relying on explainer video makers. 65% of users say that they are more likely to purchase a product online after watching an explainer video, and so are 40% of mobile users. These numbers are quite high, and you might be surfing the internet for explainer video makers, right? But only after getting to know why videos are great for explaining a particular product.

They're Great For Explaining Products and Services

At times, there arises a need to explain concepts in a crystal-clear manner- details of what exactly your business does, what is your product/service, how it works, and how the product/service helps a customer to solve their problems.

Merely using textual content for explaining these concepts won't be enough. There comes the relevance of explainer videos. There's nothing more effective than an explainer video, especially an animated one if you wish to elucidate your product or service. It brings into life any character which can be tailored to your audience and brand needs. These tailor-made animated characters will communicate explanations to any complex concept, to your audience.

It Helps Build Strong Relationship With Audience

Videos make use of the power of storytelling to build strong relationships and trust with your audience. It lets your audience know that you know how to help them out as well as your brand understands what their struggles are. This proves to be true when you make use of explainer videos. You get to create animated characters that bear a resemblance to your audience, and thus you can build a sense of identification with your audience.

Cartoon characters also create a nostalgic connection between your brand and your viewers. This connection associates your brand with positive emotions. If you have succeeded in establishing an emotional connection with your audience, then you're halfway through the goal. CAT Productions, an explainer video maker, can help you achieve this through creating engaging explainer videos for your business.

Video Content Have the Highest ROI

52% of marketers opine that the type of content with the greatest Return of Investment is videos. But you may think that videos can be expensive, but you can assume that you'll get back what you have spent within a couple of months. Provided the extended shelf life of videos, when you get back the money that you've spent, then for your brand, it will be a pure profit.

And one good thing with video content is that it keeps on giving. To extend the value of your explainer video, you can try to recycle it, through creating how-to videos which you can post on Instagram or by creating GIFs which you can share on twitter and so on. The possibilities are endless- you can also make a teaser video about your company, or reshuffle your explainer video to create a new video, by seeking the help of an explainer video maker.

Videos Help Your Audience to Retain Information

Internet users are annoyed by advertisements that appear in their newsfeeds and mostly overlook such ads. Advertisements can't effectively hold their attention. A video is a tool which is able to grab the attention of your audience and make them hold on to it. This is why videos have the quickest and highest ad recall. A study by Wharton research centre revealed that an average person retains 50% of what they see and just 10% of what they hear. What does this figure mean to your brand? An increase in video advertising.

These are six solid reasons why your business needs an explainer video and why you should seek the services of an explainer video maker. Besides increasing sales, explaining your product/services effectively and helping in building trust and a strong relationship with customers, there are plenty of benefits that you get by using an explainer video. People across the world make the most of video by creating videos on everything from reviews to spreading awareness, proving that its best medium not just for the purpose of advertisement, but for sharing information.