The Power of Color

Choosing the right colors is important when choosing your attire for certain occasions. If you have various colors that are not complimentary or of the same color family, you could end up looking like a clown. No one wants that so the first thing you need to understand is the color wheel and it will help you choose the right shades and colors to compliment your features or to portray your character.

Primary colors

There are 3 primary colors in the color wheel: red, blue, and yellow. These are the main colors that make all the other colors that you see except for the neutral colors which we will cover later. When you mix one primary color with another primary color you will end up with a secondary color.

Secondary colors

Secondary colors come from mixing 2 primary colors together. There are 3 secondary colors: green, orange, and purple. Green consists of mixing equal parts of Blue and Yellow. Orange consists of mixing equal parts of Red and Yellow, and purple consists of mixing equal parts of Red and Blue.

Tertiary colors

Tertiary colors come from mixing more of one primary color than another. This gives you colors like Blue-Green or Red-Orange.

Complementary colors.

Complementary colors are colors that complement each other. If you look at the color wheel, pick a color, and look at the color exact opposite of the color wheel, this give you that color’s complementary color. These two colors put side by side is appealing to the eye. A prime example is Christmas colors. When someone says Christmas colors, most people would think about Red and Green. These are complementary colors because they are exact opposite on the color wheel.

Color Families

Color Families are colors that are of the same hue or color. If a color is made with blue and has a little more of a blue hue it would be of the blue color family.

Now that we have gone over the basics of colors let’s move forward to what colors mean and how you can use them to get the effect that you are looking for before you leave the house. This is important to make a statement with the color of your attire. You don’t want to go to a family reunion and have your attire state that “I am single and looking” (unless your brother has a cute friend you’ve been crushing that will be there).

Reds

Red is a powerful color and depending on the statement you want to make will determine what color from the red family you should wear.

Here is a list of some things that Red represents.

Power

Beauty

Strong

Passion

Sensuality

Courage

Excitement

Depending on the effect you want will depend on the color of Red you would want to use. If you are looking to make a statement, use vibrant Reds or, if you want to be subtle, use lighter tones of Red. Use darker reds for a more elegant feel such as burgundy or maroon.

Oranges

Orange is a warm color that represents more of a fun or relaxed feel. Depending on the effect you want to portray will determine which color of Orange to use.

Here is a list of some things that Orange represents.

Joyous

Adventurous

Independent

Creative

Optimism

Spontaneous

If you are looking to make a statement, use vibrant Oranges or, if you want to be bold, use darker tones of Orange such as Cardinal Orange. Use lighter tone for a more joyous feel such as Honey orange.

Yellows

Yellow is a stimulating color that can really bring out your cheerful personality or be inviting and bring calm to a room you enter. Again, depending on the color of yellow you use, will determine the effect you create.

Here is a list of some things that Yellow represents.

Happiness

Enlightenment

Positivity

Enthusiasm

Intelligence

Energetic

Yellow is considered one of the more vibrant colors and can bring attention your way if you use a vibrant yellow. If you want to have more of a relaxed feel, you may want to use a softer tone of yellow. Use a Gold from the yellow color family for a more formal feel.

Blue

Blue is the color of the sky and the oceans. It is a cool color, and you can use this to create a tranquil feel when wearing it.

Here is a list of some things Blue represents.

Calmness

Dependable

Wisdom

Freedom

Peace

Trust

Blue will draw attention and will inspire trust around the people you are with. Keep things suggestive with softer or lighter blue tones. To create a relaxed feel, use deeper blue tones such as Royal blue.

Greens

Greens bring a sense of balance and is the color of money. The way you use green can mean various things depending on the color of green you use.

Here is a list of some things Green represents.

Harmony

Stability

Kindness

Soothing

Relaxing

Kindness

Use a darker tone of green to promote balance and a lighter tone to express growth like Lime Green. You can show reliability with this color.

Violet

Violet can inspire and promote luxury. Pick the tone of Violet to portray the statement you are wanting to make.

Here is a list of some of the things Violet represents.

Imagination

Mystery

Calming

Humbleness

Respect

Rich

Using a Lavender tone of Violet will express calmness and Spirituality. Use a darker tone promote wealth and mystery.

Neutrals

Neutral colors consist of Blacks, Grays, Whites, and sometimes Browns. Neutral colors can be combined with most other colors and can give a different meaning depending on the Neutral color you decide to use.

Black

Black is a powerful color that can create a bold statement or can accent the colors you are wearing.

Here is a list of some of the things Black represents.

Power

Elegance

Strength

Prestige

Secure

Sadness

Use Black to let people know your strength and elegance or go bolder to get your message across.

Gray

Gray is very practical and can create an appealing effect when used properly and with colors you want to portray your character.

Here is a list of some of the things Gray represents.

Formal

Maturity

Neutral

Conservative

Practical

Use Gray to show your mature outlook on life. As it is more formal respect levels should rise.

White

White has always been known for its purity. One known example is wedding dresses. It also represents long term unconditional love.

Here is a list of some of the things White represents.

Hope

Purity

Optimism

Refreshing

Sophistication

Chill

Use white in junction with other colors and this could give you a refreshing humbling feel. This could make you more approachable.

Brown

Brown is known more of a color of nature and could bring sense that you are grounded and down to earth.

Here is a list of some of the things Brown represents.

Honesty

Reliability

Natural

Wisdom

Dependability

Simple

Wearing Brown could entice individuals to approach you for advice and will not take your honesty to heart. Brown should bring comfort to people around you.

Use these neutral colors in junction with other colors to give the effect you are looking for. You can be bold or subtle. Have fun and explore the difference in your presence with the colors you are wearing.

Leave us a comment and let us know what color you use to achieve the outcome you present for certain occasions!