The Best Cruelty-Free and Vegan Makeup Brands You Should Try

As the beauty industry becomes more conscious of its environmental and ethical impact, cruelty-free and vegan makeup brands are taking center stage. Consumers are no longer just looking for quality products; they also want to know that their beauty choices are kind to animals and the planet. Whether you're new to vegan beauty or a longtime advocate, there are plenty of incredible brands creating high-performance makeup without the need for animal testing or animal-derived ingredients.

In this article, we’ll explore the best cruelty-free and vegan makeup brands that are loved by beauty enthusiasts and influencers alike. From vibrant lipsticks to long-lasting foundations, these brands prove that you don’t have to compromise on quality or ethics.

1. Too Faced

Why You’ll Love It: Too Faced is a brand known for its playful, fun packaging and high-quality makeup products that deliver stunning results. Best of all, they’ve committed to being cruelty-free, with many of their products now being vegan-friendly as well.

Top Product: The Too Faced Better Than Sex Mascara is a fan favorite, providing volume and length with a cruelty-free formula that rivals high-end mascaras.

Vegan and Cruelty-Free Features: While not all Too Faced products are vegan, the brand has a dedicated section for its vegan-friendly options, including lipsticks, foundations, and eyeshadow palettes.

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2. e.l.f. Cosmetics

Why You’ll Love It: e.l.f. Cosmetics has revolutionized the beauty industry by offering high-quality, affordable makeup products that are 100% vegan and cruelty-free. They’re perfect for beauty lovers who want ethical beauty products without the high price tag.

Top Product: The e.l.f. Hydrating Camo Concealer provides full coverage with a hydrating finish, making it one of the best budget-friendly concealers on the market.

Vegan and Cruelty-Free Features: e.l.f. proudly carries a completely vegan and cruelty-free line, which is one reason why the brand is a go-to for those looking to build an ethical makeup collection on a budget.

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3. Tarte Cosmetics

Why You’ll Love It: Tarte is a brand committed to eco-friendly packaging, cruelty-free formulas, and a growing range of vegan products. With an emphasis on natural ingredients and clean beauty, Tarte appeals to beauty enthusiasts who want to look good while doing good.

Top Product: The Tarte Shape Tape Concealer is a cult-favorite for its full coverage and long-lasting wear. This vegan concealer covers imperfections with ease, making it a must-have in any makeup bag.

Vegan and Cruelty-Free Features: Although not entirely vegan, Tarte offers a large selection of vegan products and clearly labels them for easy identification.

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4. Kat Von D Beauty (KVD Vegan Beauty)

Why You’ll Love It: KVD Vegan Beauty is a pioneer in the vegan makeup world, offering 100% cruelty-free and vegan products with bold pigments and edgy designs. Whether you're after a statement lipstick or a long-wear foundation, this brand has something for everyone.

Top Product: The KVD Vegan Beauty Lock-It Foundation is perfect for those looking for full coverage that lasts all day. It’s available in a wide range of shades to cater to all skin tones.

Vegan and Cruelty-Free Features: Every single product from KVD Vegan Beauty is vegan, making it an easy choice for anyone committed to cruelty-free and plant-based beauty.

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5. Milk Makeup

Why You’ll Love It: Milk Makeup is known for its minimalist, no-fuss products that are designed for people on the go. With a commitment to clean beauty, the brand offers 100% vegan and cruelty-free formulas, while maintaining high performance and trendy aesthetics.

Top Product: The Milk Makeup Hydro Grip Primer is a best-seller for a reason. This hydrating, gel-based primer locks in moisture and ensures your makeup stays put all day long.

Vegan and Cruelty-Free Features: Milk Makeup is 100% vegan and cruelty-free, with an emphasis on using sustainable ingredients and recyclable packaging.

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6. Cover FX

Why You’ll Love It: Cover FX is a clean beauty brand that prioritizes inclusivity and high-quality formulas. They offer a range of vegan-friendly, cruelty-free makeup products with customizable options, perfect for beauty enthusiasts who love to experiment with their look.

Top Product: The Cover FX Custom Cover Drops allow you to create your perfect foundation by mixing the drops with your moisturizer or primer. With this product, you can control the level of coverage and create a personalized finish.

Vegan and Cruelty-Free Features: All Cover FX products are 100% vegan and cruelty-free, and they offer a range of foundations and color cosmetics suited for different skin tones and types.

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7. Pacifica Beauty

Why You’ll Love It: Pacifica Beauty is known for its commitment to sustainability and clean beauty. They offer a wide selection of vegan and cruelty-free products, ranging from makeup to skincare. Pacifica products are formulated without parabens, phthalates, or sulfates, making them perfect for eco-conscious beauty lovers.

Top Product: The Pacifica Alight Clean Foundation is a medium-coverage, weightless foundation that provides a natural, dewy finish, ideal for everyday wear.

Vegan and Cruelty-Free Features: Pacifica is 100% vegan and cruelty-free, with a focus on natural, plant-based ingredients. The brand also uses recyclable packaging and participates in sustainability efforts.

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8. Urban Decay

Why You’ll Love It: Known for their bold, statement-making products, Urban Decay is a favorite among beauty lovers looking for high-impact makeup. While the entire brand isn’t vegan, Urban Decay offers a substantial range of vegan options, including their best-selling eyeshadow palettes.

Top Product: The Urban Decay Naked Palettes are iconic, featuring neutral shades that work for every occasion. Many of these palettes have vegan-friendly formulas, giving you the best of both worlds—glamour and ethics.

Vegan and Cruelty-Free Features: Urban Decay is cruelty-free, and many of their top products have been reformulated to be vegan-friendly. Always check labels to ensure you're picking a vegan option.

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9. BH Cosmetics

Why You’ll Love It: BH Cosmetics is beloved by beauty bloggers for their colorful, fun makeup products and affordable prices. While not every product is vegan, BH Cosmetics offers a variety of vegan-friendly items and is 100% cruelty-free.

Top Product: The BH Cosmetics Take Me Back to Brazil Palette is a must-have for makeup lovers who want to experiment with bold, vibrant colors. The pigments are blendable, long-lasting, and completely cruelty-free.

Vegan and Cruelty-Free Features: Many of BH Cosmetics’ most popular products are vegan-friendly, and the brand remains committed to cruelty-free beauty.

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10. bareMinerals

Why You’ll Love It: bareMinerals is one of the original pioneers of clean, mineral-based makeup. Their products are designed to enhance your natural beauty while being gentle on your skin. While not all of their products are vegan, the brand offers a wide range of vegan-friendly options.

Top Product: The bareMinerals Original Loose Powder Foundation is a cult favorite for its buildable coverage and natural, lightweight finish.

Vegan and Cruelty-Free Features: bareMinerals offers vegan-friendly products that are free from parabens, talc, and other harmful ingredients, making it a great option for clean beauty lovers.

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Final Thoughts

Switching to cruelty-free and vegan makeup doesn’t mean sacrificing quality. These top beauty brands are creating high-performance products that deliver stunning results while staying true to ethical practices. From Tarte’s full-coverage concealers to Milk Makeup’s sustainable formulas, you’ll find that making the switch to vegan and cruelty-free makeup is easier than ever. Give these brands a try, and enjoy a makeup routine that’s as kind to animals and the planet as it is to your skin.

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