A sweet shop for girls born in the 1980s

A native of Jinhua, Zhu worked at a hotel in Cixi after graduating from university. Since Zhu Hong majored in hotel management in college, he is in his shoes as a manager of a western restaurant.

After working for two years, Zhu started the idea of starting his own business. In late 2006, Zhu resigned from the hotel.

Holding the idea of relaxation and looking for entrepreneurial projects, Zhu Hong went to a friend's home in Guangzhou. My friend opened a dessert shop in Guangzhou. The various desserts in the dessert shop are full of beautiful things in eyes. The decoration style is casual and casual.

This scene gave Zhu Hong the idea of opening a dessert shop. In fact, like most girls, Zhu Hong has loved desserts since she was a child. Working in a Western restaurant also gives her the opportunity to get close to desserts and ice cream.

Zhu Hong immediately returned to Ningbo to find a former female colleague to start a partnership. After some market research, they confidently decided to open a dessert shop somewhere in the downtown area where the traffic is concentrated.

At the beginning of the Golden Week, rent is the largest amount of capital input. In order to save costs, the store they choose is only about 40 square meters.

Since the National Day Golden Week is two months away, it is a good time to promote the new store, so Zhu Hong and her partners are racing to catch up. From having the idea to opening the shop, choosing the location, decorating the store and buying the equipment, Zhu Hong only took two months, during which time they slept only four to five hours a day.

Zhu Hong's positioning of the dessert shop is relatively unique, hoping to reflect the sweetness and privacy, so in the purchase of tablecloths and tableware under a lot of effort. She has created an additional cultural section in the store, where she posts photos of herself and sticky notes, and encourages customers to post photos of themselves and their travels in the dessert shop.

The target group attracted by the dessert shop is young people, and the Internet is the group of young people, so Zhu Hong promoted the dessert shop on the local website.

On October 1st, the dessert shop finally opened, and in the first week, the sales of the dessert shop increased rapidly.

Despite a successful start, Zhu Hong, a first-time entrepreneur, still faces a lot of pressure. At the beginning, the dessert shop owner's dessert is Cantonese double skin milk, and Cantonese double skin milk has a smell of milk, need to add ginger to dissolve, which is very different from the taste of Ningbo people.

Zhu then began to think about how to remove the smell of milk while retaining the smell. After experimenting, she found that heating the milk to get its flavor and then heating the double-skinned milk solved the problem.

At the suggestion of a friend, Zhu tried to develop a tonic stew, which proved popular with customers. Zhu Hong gradually realized the importance of product innovation and began to pay attention to different combinations of desserts.

Under her constant attempts, the variety of desserts has reached more than 50 kinds.

Since opening two years ago, the dessert shop has a group of loyal "fans", the nearby office white-collar, couples and high school students are relatively fixed crowd.

Recently, Zhu Hong has opened four stores in Jiangdong, Haishu, Yuyao and Ningbo University. Next, she wants to try to operate the dessert brand across industries and bring other industries into the dessert shop.

Her entrepreneurial experience is that the first business can choose a small store, the financial pressure is relatively small.

The best place to choose the dessert shop is near large shopping malls, cinemas, office buildings, etc. There is no need to spend a lot of money to decorate the store. Customers are more concerned about the warmth of the environment and the taste, nutrition and hygiene of the food. At the same time, the dessert shop should pay attention to the selection of bowls and dishes with characteristics and personality, so that customers will have a novel feeling when they look at the tableware.

All industries related to eating should pay attention to the taste of customers. The best way to attract repeat customers is to have their own special flavor and timely innovation of taste.