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Geeks featured post, a Geeks Media favorite.
What are Non-fungible tokens (NFTs)?
NFTs (non-fungible tokens) are a type of digital asset that can represent ownership of a unique item or piece of content, such as artwork, music, or videos. Unlike cryptocurrencies, which are fungible, meaning that each token is interchangeable and has the same value, NFTs are unique and cannot be replicated or replaced. They are built on blockchain technology, which allows for the creation, ownership, and transfer of digital assets in a secure and transparent way.
By Digital Hub3 years ago in Geeks
An overview on marketing in Social Media
Social media marketing is the process of using social media platforms to promote products, services or brands. It involves creating and sharing content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn and others, to reach a target audience and drive engagement.
By Digital Hub3 years ago in Geeks
Lead generation & Lead Nurturing for B2B
Lead generation is the process of identifying and acquiring potential customers for a business. The goal of lead generation is to identify individuals who have an interest in the products or services that a business offers, and to convert them into paying customers. Lead generation can be done through a variety of channels, including online and offline marketing efforts, such as search engine optimization, content marketing, social media, email marketing, and more.
By Digital Hub3 years ago in Geeks
What is MarTech?
Martech transformation refers to the process of adopting new technologies and strategies to improve the effectiveness and efficiency of marketing efforts. With the rapid advancement of technology, companies are increasingly turning to multiple martech solutions, that they stack together, to gain a competitive edge and better connect with their customers.
By Digital Hub3 years ago in Geeks
A brief overview on Content Marketing
Content marketing is a digital marketing strategy that involves creating and distributing valuable and relevant content to attract and engage a specific target audience. The goal of content marketing is to drive profitable customer action by providing valuable information that helps to educate and inform the target audience.
By Digital Hub3 years ago in Geeks
An overview on Programmatic Advertising
Programmatic advertising is the use of software to automate the buying and placement of digital advertising. It uses data, algorithms and automation to target specific audiences with personalized ads and optimize the performance of the campaign. The software automates the process of buying ad inventory, placing ads, and optimizing the performance of campaigns in real-time. This allows advertisers to target specific audiences with personalized ads, while also improving the efficiency and effectiveness of ad campaigns. Programmatic advertising can be used for display, video, mobile, and social media advertising. It is used across a variety of industries, including retail, finance, technology, and healthcare. The process of programmatic advertising typically involves the use of data and algorithms to target specific audiences, and real-time bidding to purchase ad inventory.
By Digital Hub3 years ago in Geeks
Key Principles of Digital Design
The key principles of digital design principles include: Contrast: The use of contrasting elements, such as different colors or sizes, to draw attention to certain parts of the design. Proximity: The placement of related elements close together to indicate a relationship or hierarchy. Alignment: The alignment of elements in a consistent manner to create a sense of order and balance. Repetition: The repetition of certain design elements, such as color or shape, to create a cohesive and unified design. Simplicity: The use of simple, clean and uncluttered design elements to create a clear and easy-to-understand message. Hierarchy: The use of visual cues, such as size, color, and placement, to indicate the importance of different elements in the design. Balance: The distribution of visual weight in a design to create a sense of stability and equilibrium. Color theory: The use of color in a design to create meaning, mood, and emphasis. Typography: The use of different typefaces, font size, and spacing to create visual hierarchy and emphasis. White space: The use of negative space in a design to create a sense of balance and to separate different elements.
By Digital Hub3 years ago in Geeks
What is Edge Computing
Edge computing refers to the process of bringing computation and data storage closer to the location where it is needed, rather than relying solely on centralized data centers. This allows for faster processing times and reduced latency, as well as improved security and privacy. Edge computing is particularly useful for applications that require real-time processing, such as IoT devices, autonomous vehicles, and augmented reality. It also enables offline operation, allowing devices to continue functioning even when disconnected from the internet. The adoption of edge computing is rapidly growing, driven by the increasing amount of data generated by IoT devices and the need for low-latency processing.
By Digital Hub3 years ago in Geeks
Fairytale and Fantasy in 2022
2022 was another difficult year. Russia’s invasion of Ukraine started the most brutal conflict in Europe for decades and fuelled a cost-of-living crisis in several countries previously reliant on Russian fuel. The climate crisis led to more erratic weather, including record-breaking heatwaves and blizzards. The socio-economic problems continued, with political divides generally becoming further entrenched, and strikes and protests becoming seen as an increasingly necessary response to problems that governments don’t have the ability or inclination to solve. There were also plenty of celebrity scandals – whilst some (such as Will Smith’s loss of temper at the Oscars) had an element of farce that balanced out the resulting outrage, others (such as Kanye West’s slide in Neo-Nazism and the ‘Depp Vs. Heard’ trial) were just soul-crushing. However, there were plenty of silver linings, with several populist right leaders suffering humiliation and scientists, campaigners, and other progressive reformers making a variety of breakthroughs. During the year, a variety of films, TV shows, plays and books provided much-needed escapism. During 2022, there were a wide range of fairytale and fantasy inspired works of varying degrees of quality. A common theme of the year in this subgenre was projects arriving on stage or screen after a long and difficult development process. But how many of them proved worth the wait?
By Fairy Tale Fanboy3 years ago in Geeks
The Ultimate Guide to Affiliate Marketing Success
Affiliate marketing is a powerful way for businesses and individuals to earn money online. By promoting other people's products and earning a commission for each sale, affiliate marketers can create a steady stream of income without having to create their own products or services. However, with so many different affiliate programs and strategies out there, it can be overwhelming to know where to start. That's why we've put together this ultimate guide to affiliate marketing success.
By Mohamed Basith3 years ago in Geeks
