Search engine optimization: The way to the TOP 10 of the SERPs (Ⅳ)

Table of contents

• What is search engine optimization?

• The relevance of SEO for your business

• Onpage and Offpage Optimization: The Two Basic Parts of SEO

What is Onpage Optimization?

What is Offpage Optimization?

• What are the measures?

Onpage optimization measures:

Offpage optimization measures

• White Hat and Black Hat - between morality and the edge of legality

• 9 steps of search engine optimization in practice

Step 1: Find keyword

Step 2: Check indexed URLs

Step 3: Design value-added content

Step 4: Customize metadata

Step 5: Make URLs understandable and clear

Step 6: Do link building

Step 7: Create security

Step 8: Optimize loading time

Step 9: Monitoring and controlling

• What are the goals of search engine optimization?

• Conclusion: Search Engine Optimization - A Process Worthwhile

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9 steps of search engine optimization in practice

Step 2: Check indexed URLs

In the second step of search engine optimization you should answer the following questions:

* Does your website appear in the SERPs?

* On which position is your website in the results?

* How visible is your website?

Before you can change the position of the website in the SERPs, you should first make sure that the website appears in the SERPs at all and is accessible and retrievable for the users. It is easy to check whether Google has indexed your URLs. Namely by entering site: deineDomain.de as search query at Google. This will show you almost all your domains that are indexed by Google.

This is important to check, because even a single, incorrectly set line in the metas (noindex tag) can lead to Google not indexing the corresponding page.

But other reasons can also lead to a URL not being included in the index:

* Linking to other websites is not sufficient

* Google has not crawled the page yet

* The structure of the page is not good

Tip:

The crawling of search engines runs primarily through links. Links therefore have a particularly important status. The principle is quite simple: The more your content is linked internally and externally, the sooner and more often it will be crawled.

Now that you have checked whether your URL is listed in Google, you can check the general visibility of the website. That means you can compare your domain with the development of other domains. Various tools, such as Sistrix or Searchmetrics, can help you with this. On the one hand, they show the number and volume of search terms with which a website appears on Google. On the other hand, you can see the position you occupy with these search terms. Interesting for SEO is not the current visibility compared to the competition, but the development over time. So you can control which changes work well and which do not. Based on the visibility and the changes, you can then derive appropriate measures for optimization.

Step 3: Design value-added content

Do I offer users content that appeals to them? In order to offer unique and appropriate content, you must first clarify the search intent behind certain search terms. Because even if your content ranks well, it won't stay that way for long if the content is not aligned with the user's expectations. Users should find the information they are looking for at the first click in the search results.

So in order to rank in the upper echelons of the SERPs, you need to produce unique content with added value.

Unique content with added value is characterized by several features:

* Unique content

* Writing style and structure suitable for the target group

* Answering User: cinside questions

* Free of spelling mistakes, grammatical, stylistic or technical errors.

* Not only naming of technical terms, but also explanations of the technical terms

* Direct address of the users

* Structuring through headings, paragraphs and bulleted lists to simplify the flow of reading

* Visual design with the help of images, graphics and videos