Sabrina Carpenter To Appear In Her First-Ever Super Bowl Ad

Sabrina Carpenter will appear in her first-ever Super Bowl advertisement during the big game in early February.

Carpenter is featured in a Pringles campaign, to be aired during Super Bowl LX on February 8.

The pop star shared a teaser video on Instagram, and the caption reads, "Love at first bite. Once you pop, the love don't stop".

It will be one of the many commercials to appear during the NFL finale.

In the 15-second tease, Carpenter can be seen sitting on a kitchen floor holding a flower made of Pringles chips as petals, and peels them off, singing, "He loves me, he loves me not," before eating the chip.

Towards the end, the date of the 2026 Super Bowl is displayed on screen with the text, "2.8.26".

Sabrina Carpenter has starred in many other advertisement campaign visuals.

The Super Bowl commercial is part of Pringle's new "Once You Pop, The Pop Don't Stop" campaign.

This marks a milestone for Carpenter, who has steadily expanded her career from music and acting into high-profile brand partnerships. Fans of the singer have expressed excitement about her Super Bowl debut, seeing it as a sign that she is moving into more mainstream, widely viewed campaigns.

Pringles’ decision to feature Carpenter aligns with their aim to appeal to a younger, social media-savvy audience, as the pop star has a strong online presence across platforms like Instagram, TikTok, and YouTube. Her involvement is expected to generate buzz in the weeks leading up to the game.

The Super Bowl is known for its high-budget commercials and star-studded campaigns, and this year is no exception. Alongside Carpenter, viewers can expect a range of celebrities and creative spots from other major brands, making the commercial lineup one of the most anticipated aspects of the game.

Carpenter’s teaser video has already garnered attention online, with fans commenting on the playful nature of the ad and her charming performance. The "He loves me, he loves me not" scene, in particular, has been highlighted as a memorable and quirky moment that matches the fun personality of the Pringles brand.

In addition to the Super Bowl campaign, Carpenter has been involved in various partnerships with fashion and lifestyle brands, further solidifying her position as a versatile entertainer. Each collaboration seems carefully chosen to reflect her personal style and connect with her fanbase.

Pringles’ "Once You Pop, The Pop Don't Stop" campaign aims to highlight the joy of snacking, and Carpenter’s appearance brings a relatable, human element to the ad. By combining a lighthearted narrative with a well-known celebrity, the brand hopes to increase engagement and drive both sales and online conversations.

Marketing experts predict that Carpenter’s commercial could become one of the more talked-about ads during Super Bowl LX, due to her popularity among younger demographics and the shareable nature of the teaser clips. Social media metrics are expected to play a significant role in measuring the campaign’s success.

Beyond promoting Pringles, the advertisement also reinforces the trend of brands tapping into music and pop culture for memorable marketing. The use of a song-like line in the commercial not only entertains but also makes it more likely that viewers will remember the brand and talk about it afterward.

This Super Bowl appearance is another step in Carpenter’s evolving career, signaling her transition from teen star to mainstream celebrity with influence across multiple media platforms. It reflects a growing trend where musicians are becoming central figures in brand storytelling rather than merely endorsing products.

The commercial’s playful and whimsical approach aligns with the overall tone of the Pringles brand, known for creative and sometimes humorous campaigns. It also allows Carpenter to showcase her personality in a way that feels authentic while still reaching millions of viewers simultaneously.

Fans and media outlets are eagerly awaiting February 8 to see the full advertisement during Super Bowl LX. Anticipation is high, and the combination of Carpenter’s charm, Pringles’ iconic brand, and the massive Super Bowl audience makes this a highly visible moment in her career.