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Labubu: The Creepy-Cute Doll That Took the Internet by Storm

From underground art toy to viral obsession—how a mischievous little monster became a Gen Z icon.

By Muhammad Abbas khanPublished 6 months ago 3 min read
They said it’s just a toy... until it blinked. 👀🧸 Meet Labubu—the creepy-cute creature haunting collector shelves, stalking TikTok, and possibly stealing your soul (with a smile). 😅💀 Warning: Reading this might make you want one… or ten.

🐾 Who—or What—is Labubu?

If you’ve been anywhere near TikTok, Instagram, or a designer toy group, chances are you've seen it.

The big-eyed, sharp-toothed, fuzzy-haired little creature...

That’s Labubu. 👀🧸

Some say it's cute. Others say it's creepy.

But everyone seems to want one.

Labubu isn’t your average doll. It's part toy, part art, and part cultural phenomenon. Born from the creative minds at POP MART and artist Kasing Lung, Labubu exploded into the collectible scene like a mischievous meteor. 💥

🎨 From Sketchbook to Viral Shelves

Kasing Lung first drew Labubu as a comic character in The Monsters—a whimsical world of strange creatures. Labubu was the naughty trickster. Not evil, but never boring. 😈✨

POP MART saw the potential. In 2017, they released the first Labubu blind box, and collectors went wild.

Today, rare Labubus resell for hundreds of dollars online. Some even go for over $1,000. 😱💰

Why?

Because it’s not just a toy anymore.

It’s identity. Aesthetic. Status. 🎯

🛍️ Why Everyone’s Obsessed

So what makes Labubu different from Barbie or Funko Pops?

🔹 Blind Box Mystery – You never know which one you'll get. It's gambling—cute style.

🔹 Limited Editions – Scarcity = hype.

🔹 Creepy-Cute Design – A mix of horror and innocence. Think Wednesday Addams meets Studio Ghibli.

🔹 Emotional Expression – Each version shows a different Labubu emotion—angry, sleepy, haunted, smiling.

🔹 Collectible Culture – TikTok and Instagram reels make them feel like trophies. 🏆📸

And let’s be real...

Unboxing Labubu is ASMR-level satisfying. 🎁🎶

🧠 The Psychology Behind It

Labubu taps into something deeper than just “cute stuff.”

1. Nostalgia – It reminds us of childhood—but with a rebellious twist.

2. Individualism – Each collector curates their own display of rare pieces.

3. Mystery & Lore – There’s no fixed backstory. People invent their own theories.

4. Emotion Projection – People see Labubu as a reflection of their mood or inner child.

And when life feels out of control, collecting feels like you’re in charge of something. 🧠🧸❤️

💬 Real Stories from Labubu Lovers

“I got my first Labubu during a breakup. It was the only thing that made me smile.” — Zara, 23

“Every paycheck, I buy one blind box. It’s a ritual now. Like buying hope.” — Riku, 31

“I turned a whole wall into a Labubu shrine. My room is haunted but in a good way.” — Lina, 19

This is more than just toy collecting—it’s a movement. 🌍

📲 Labubu and Social Media: A Perfect Match

Labubu is a content machine. Unboxing videos get thousands of views.

Collectors show off their rarest versions.

People post Labubu in:

Aesthetic setups 🌸

Horror-themed TikToks 👻

Cozy room tours 🛏️

Mental health confessionals 💬

Labubu has become a digital comfort creature—something people use to show both vulnerability and strength. 🧠🎭

👻 Is Labubu Cursed? (TikTok Rumors)

Some TikTok users have claimed Labubu dolls “move on their own” at night.

Others say their eyes glow unexpectedly. 👁️✨

One viral video even claimed a Labubu whispered. 😨

Of course, it’s all part of the myth.

But that’s the fun of it. Labubu lives in that weird space between fantasy and reality. Just enough mystery to keep you watching. 👻

💸 The Business Behind the Cuteness

POP MART has turned Labubu into a multi-million dollar brand.

They’ve released:

Limited runs

Designer collaborations

Plushies

Labubu-themed pop-up stores

3D animation trailers

Each drop sells out fast. The FOMO is real. 😩💸

Scalpers buy blind boxes in bulk and flip them online. But real fans… they hunt. They trade. They pray. 😅🙏

🌟 Final Thoughts: Why Labubu Matters

Labubu is a weird little creature that taps into something beautiful:

A desire to feel seen

A connection to emotion

A strange kind of comfort in chaos

Whether you see it as a haunted toy or your emotional support goblin—Labubu represents the strange, vulnerable, Gen Z spirit. 🌌

In a world that often feels too serious, Labubu gives us permission to be weird, wild, and a little bit spooky. 👾💖

And that’s worth collecting.

Thanks for reading 😘:)

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About the Creator

Muhammad Abbas khan

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