Jörgen Raymann & Marcel Menzo (Amrâth Hôtels) & Joost den Hartog (Air India) & Aysel Disbudak & Kimberly Fuqua & Caterina (Cat.) Moraga-Scholte and Stedman Graham attend the Septimius Awards 2025 — Theater Tuschinski Amsterdam
Global Industries Converge: Tech, Aviation and Hospitality Leaders Network at Septimius Awards 2025 – A New Era of Strategic Alignment
AMSTERDAM, The Netherlands — The historic Tuschinski Theater, a celebrated landmark of cinematic artistry, played host to more than just a ceremony on the evening of September 4, 2025. It became the epicenter of a profound inter-industry dialogue, as the prestigious Septimius Awards—widely regarded as the "Oscars of Europe" for its dedication to celebrating global diversity across film, television, and media—drew a crucial contingent of high-level executives from the world of commerce. The robust attendance of leaders from the aviation and elite hospitality sectors underscored a burgeoning trend: the strategic convergence of corporate enterprise and high-profile cultural influence.
This strategic delegation included Marcel Menzo, the Manager of Sales at Amrâth Hôtels, and Joost den Hartog, Area Manager Northwest Europe for Air India. Their joint appearance at an event of this magnitude was a powerful signal, emphasizing the foundational role that the hospitality and international transport industries play in both enabling and capitalizing on major cultural and diplomatic gatherings. The synergy between their respective sectors is undeniable; one provides the global arteries of travel, while the other ensures world-class accommodation and service upon arrival, making their coordinated presence a statement on supporting international commerce and culture.
Amrâth Hôtels: Mastering Corporate and Diplomatic Outreach
Marcel Menzo’s role at Amrâth Hôtels positions him at the vanguard of Dutch luxury and corporate engagement. Amrâth Hôtels, a group known for its portfolio of historic and strategically located properties, serves a critical function in the Dutch business landscape, frequently accommodating high-level corporate clients, international organizations, and embassies. Menzo’s focus on activating these crucial relationships requires a sophisticated approach to networking—one that transcends traditional business forums.
His involvement with the Septimius Awards, where he has previously contributed as a strategic consultant, provides Amrâth Hôtels with an invaluable platform. By engaging directly with the creative industries, diplomatic corps, and international media present at the Awards, Menzo reinforces the brand's commitment to cultural stewardship and its capacity to serve a diverse, elite global clientele. This engagement is a contemporary form of marketing, positioning the hotel group not merely as a service provider, but as an integral partner in facilitating international exchange and high-stakes corporate interactions. His proactive approach demonstrates an understanding that modern sales leadership requires a visible commitment to the global community, cementing Amrâth Hôtels’ dedication to supporting events that champion international excellence and diverse voices.
Air India: Vihaan.AI and the European Expansion Strategy
Equally compelling was the attendance of Joost den Hartog, representing Air India, the flag carrier of India. As the Area Manager for Northwest Europe, Den Hartog is a central figure in executing Air India’s ambitious, large-scale transformation initiative, codenamed Vihaan.AI. This extensive program, launched following the airline’s return to the Tata Group, focuses on fleet modernization, service enhancement, and aggressive global market expansion.
The strategic importance of the Amsterdam hub to Air India cannot be overstated. With daily flights connecting Amsterdam to New Delhi, the city is a critical gateway in the airline’s network, linking Western Europe’s powerful economies with the rapidly expanding Indian market. Den Hartog’s presence at a high-profile cultural event like the Septimius Awards aligns perfectly with Vihaan.AI’s goal of boosting the airline’s European visibility. It moves Air India beyond the functional aspects of transport into the realm of cultural and corporate influence, signaling to business and creative leaders that the carrier is a sophisticated, reliable partner committed to facilitating global connections. For an executive in his role, connecting with event organizers, diplomats, and other corporate heads is not merely social; it is a critical investment in the brand’s strategic penetration into the European business and cultural ecosystem.
The Power of the Intersection: Culture Meets Commerce and Identity Leadership
A particularly notable event on the evening was the introduction facilitated by Menzo, connecting Air India's Joost den Hartog with Jan-Willem Breure, the acclaimed filmmaker and driving force behind the Septimius Awards. This brief, powerful exchange was more than a handshake; it symbolized the direct forging of a bridge between two seemingly disparate worlds—the global commerce of aviation and hospitality, and the powerful, influential world of creative arts and media. Such moments at high-stakes gatherings can unlock potential sponsorships, logistical partnerships, and marketing collaborations that would be difficult to establish through conventional channels.
The entire event was presided over by the official Septimius Awards Ambassador, Stedman Graham. The celebrated author, educator, and speaker—known globally for his philosophy on Identity Leadership—delivered the opening speech of the awards ceremony and anchored the day's panel discussions on diversity in the global entertainment industry. Graham’s attendance elevated the dialogue, bringing a focus on personal branding and effective leadership that resonated across the business and creative communities.
His presence offered unique networking opportunities for executives focused on growth and professional development. For instance, Caterina Moraga-Scholte, Director of Brand Strategy & Growth at NetRanks, who specializes in translating complex data into compelling business narratives, and Kimberly Fuqua from Luminous Leaders, an expert in leadership coaching within the demanding tech industry, both benefited significantly from the chance to meet and exchange ideas with the Ambassador. Their interaction with Graham underscored the core message that powerful, ethical leadership—the subject of Graham's work—is crucial for driving both corporate success and the cultural visibility championed by the Awards. This direct connection between the corporate strategists and the Identity Leadership philosophy confirmed the event’s ability to serve as a multidisciplinary networking nexus.
The awards ceremony also featured a powerful contingent from the broader corporate and leadership community, further solidifying the event’s status as a multidisciplinary networking nexus. Moraga-Scholte’s focus on narrative dominance—a concept deeply relevant to the film and media industries celebrated by the Awards—highlights the common ground between high-level corporate strategy and creative output. Fuqua’s work emphasizes inclusive leadership and powerful communication—themes that resonate profoundly with the Septimius Awards' core mission of promoting diverse global voices. Her presence underscores the vital link between ethical, communicative leadership and high-level corporate success in the global marketplace.
Furthermore, the evening was enriched by the presence of renowned media personality Jörgen Raymann, known for his work in linking culture and social commentary, and Ernst Suur, Director of War Child, a philanthropic organization dedicated to supporting children in conflict zones. Their participation, alongside other high-profile figures, injected an essential element of social responsibility and media influence into the corporate and creative mix. The convergence of corporate power, artistic excellence, and humanitarian commitment confirmed the Septimius Awards 2025 as a truly critical forum for interaction that transcends traditional industry barriers, successfully cementing its status as an indispensable meeting point for world-class business leadership and influential creative minds from every continent.
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